Paul Schmid Email & Phone Number

Greater Seattle Area

Established successful consulting firm to biopharmaceutical and healthcare communications companies• Developed transformational marketing plan for managed care consulting firm• Repositioned company from tactical provider to strategic consulting firm • Created comprehensive marketing strategy including pricing, public relations, website design and copy, product development, positioning, key messages and e-marketing.• Re-launched the company via an integrated marketing communications plan• Created comprehensive capabilities presentation for e-marketing and patient education firm which includes: • Mission, vision, strategies, tactics, pricing and metrics

Greater Seattle Area

As a training, sales and marketing professional, I've helped clients tell their brands' stories for more than two decades. At Rumble, I love using my expertise in creating and facilitating training programs, branding and marketing to help clients deploy the power of story to achieve business results.

Responsible for liquid tumor portfolio with over $100M sales and emerging oncology-related business opportunities * Launched Campath the first monoclonal antibody for chronic leukemia - Achieved market leadership as 3rd-line treatment - Fastest growing 2nd-line treatment* Formulated pricing/reimbursement strategy to optimize revenue and patient access* Conducted business opportunity analysis in solid organ transplant to facilitate several major corporate strategic decisions* Devised strategy for patent expiry of leukemia/lymphoma drug: protected revenue from generic competitors* Created innovative advisory board program for global, national and regional KOLs* Informed clinical development and publication plans * Resulted in two major peer-reviewed publications* Formulated pre-launch and launch plans for a bisphosphonate and 2nd-generation taxane, which prepared the company to enter a new market

Coordinated all activities for re-launch of a new product into a new market* Re-launched Quadramet, radiopharmaceutical for metastatic bone pain in just 3 months * Doubled market share & increased unit sales 85% in 9 months* Developed inter-company sales force incentive and targeting program with radiopharmacy distributor, which expedited product adoption* Created and implemented KOL Advisory Board which facilitated the creation of the clinical development, publication and marketing plans* Re-branded Quadramet and rolled out new promotional and advertising campaign. Competitor re-branded its product in response

Key member of launch team for Betaseron, a major new multiple sclerosis drug with $350M in sales* Pioneered award-winning MS disease management program - Improved compliance 10% - Increased profitability - Became the industry standard* Implemented plan for managed distribution system for a limited supply of MS drug at launch - insured equitable access for patients and broad experience for KOLs.* Created direct-to-patient (DTP) marketing strategy and implemented comprehensive DTP campaign: reached new audience with marketing messages* Designed on-line order processing system in conjunction with leading managed care organizations, which increased customer satisfaction and expedited access to therapy* Managed reimbursement, medical education, advertising, public relations, distribution and patient support agencies to achieve marketing objectives on time and within budget

Created launch training programs and meetings for major new oncology and neurology products * Winner of Sales Training Manager of the Year for Betseron launch training program* Created sales training program for major new MS and oncology drugs, including training modules and in-house curriculum* Trained sales force for launch of major new MS and oncology drugs including product training and consultative selling skills program.

* Winner of President's Trip for oncology sales achievements*Established new oncology sales territory for launch of innovative, new leukemia drug, Fludara* Sold neurology, diagnostic imaging, allergy, cardiology, & fertility control products

Bachelor Of Arts, Biology

Certificate With Distinction, Marketing

Certificate With Distinction, Business Administration