- leads and oversees all creative processes, ensuring that design and execution meet the highest standards of quality and are delivered on time- develops and implements efficient workflows that optimize creative operations, ensuring the seamless execution of projects from brief to delivery- works closely with the marketing and communication teams to ensure all creative output aligns with brand guidelines and enhances the overall strategy of V4Sport- collaborates with external partners, agencies, and freelancers to extend the creative capacity and brings fresh perspectives to projects when needed- oversees all marketing communication materials and ensures full control over the creative direction and messaging for all V4Sport-owned brands, maintaining integrity and alignment across all channels- monitors project timelines ensuring that creative initiatives are completed within scope and deliver maximum impact

- delivered comprehensive branding, graphic design, and DTP services for over 150 clients, enhancing brand visibility and consistency- developed visual identity systems and marketing collaterals for clients, increasing their brand recognition and market presence - designed impactful marketing communication materials that drove an increase in client engagement and sales (BTL, POS/POP, OOH, digital & SMM)- designed websites and mobile applications, improving user experience and client digital presence, leading to a boost in online traffic- produced, edited or animated over 200 videos, enhancing client storytelling and engagement, resulting in an increase in social media interaction- provided expert branding and brand management consulting, helping clients refine their brand strategies and achieve growth in brand loyaltyPortfolio: www.digitalbath.pl

- leading the design team to deliver high-quality projects on time and within budget, - innovative lead concepts for over 200 space branding projects, including murals and wayfinding systems, which increased client satisfaction- successfully managed and motivated a team of 4 to 10 designers and freelancers, resulting in a significant increase in productivity and project completion rates- establishing and implementing best practices that improved project delivery times by 15%, enhancing team efficiency and output quality- collaborating with sales and project management to deliver 100% of projects on time and within budget, maintaining high client satisfaction and retention rates- managing and developing brand strategies that increased market visibility by 40%, strengthening the company’s market position and client base

- managed a team of 6 to 10 designers and artists, fostering collaboration and creativity that significantly improved project outcomes- supervised and managed numerous graphic design and space branding projects, ensuring timely delivery and maintaining high-quality standards- influenced the creative process, resulting in innovative designs that exceeded client expectations and enhanced brand image- efficiently assigned tasks and managed priorities, ensuring all projects were completed on time and within scope- implemented project management tools that streamlined workflows and increased team productivity by 25%- introduced continuous improvement practices, boosting team effectiveness and project success rates - collaborated closely with sales directors and the marketing department, aligning design outputs with marketing goals and strategies- contributed to shaping the company’s offer and brand image, leading to a significant increase in client acquisitions

- led the marketing department in executing major advertising campaigns, resulting in increase in brand awareness and customer engagement- supervised a small marketing team of 4, implementing strategies in collaboration with the Operational Director and Managing Board, achieving growth in campaign effectiveness- developed compelling advertising messages for TV, press, and internet channels, enhancing multi-channel reach and engagement - planned and executed media campaigns across TV, press, and internet, optimizing media spend and increasing ROI - conducted thorough market and competition research, providing insights that informed successful marketing strategies and tactics- designed and produced high-impact promotional materials in collaboration with designers, freelancers, printing houses, and media agencies

- managed the organization, executing strategic plans that promoted Wrocław as a top business tourism destination, increasing tourist visits by 20%- co-created and co-managed a 1.5 mln PLN EU-funded project, boosting business tourism in Wrocław and Lower Silesia- organized study tours for foreign journalists and PCOs, enhancing international media coverage and promoting Wrocław’s tourism offerings- delivered impactful presentations at international trade shows, raising Wrocław’s profile as a business tourism hub- sssisted PCOs with event planning and budgeting, ensuring seamless execution and financial efficiency

- successfully co-organized the XI International Business Development Forum FUTURALLIA 2006, the largest multisectoral SME meeting, with 1500 participants from 36 countries- supervised and grew the team from 5 to 25 members, enhancing organizational capacity and event execution- developed and executed effective advertising campaigns across multiple channels, driving event attendance and engagement- successfully negotiated with media and sponsors, securing vital partnerships and funding for the event

- created and managed an international network of partner institutions (chambers of commerce, business associations, regional business development organizations, local consulting companies) which acquired the SMEs to participate in the XI International Business Development Forum FUTURALLIA 2006 to be organized in Wrocław,- organized the Polish participation (85 companies) in FUTURALLIA 2005 in Belgium,

- provided comprehensive advertising services for key clients (Canon, Pfizer, Merck), enhancing their satisfaction and loyalty- prepared and delivered effective presentations on advertising campaigns, resulting in increased client engagement and campaign effectiveness.- planned media and managed advertising budgets, optimizing costs and maximizing return on investment- coordinated efforts between creative and DTP departments, ensuring consistency and timely project delivery- organized incentive travels and training sessions, improving team motivation and enhancing employee skills