Payal Doshi Email & Phone Number

Mumbai, Mh, In

India

India

India

- Collaborate with all business units to help define both the brand story and the story as interpreted by the customer. - Ensuring all content for the brand is consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including in-person, digital and offline methods. This is done for each business unit within the enterprise. - Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term and determining which method works best for which business unit and why. Continuous evolvement of strategy whenever needed. - The development of a functional content calendar throughout the enterprise verticals. - Integration of content activities within traditional marketing campaigns. - Supervising and collaborating with writers, editors, content strategists, designers and agencies to plan and manage social media and PR campaigns, develop email campaigns, brochures, and create web content, ad copies & creatives, as well as develop a strategy for print and online publications.- Conducting ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics to make recommendations based on those results.- Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. - Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. - Working with the technical team to implement appropriate CMS.- Comprehensive understanding of the manufacturing industry, including B2B and B2C markets (3D printers, software, and materials)- Organize and manage international and domestic events, webinars, seminars, and conferences on a solo basis.

India

- Organize and manage international and domestic events, webinars, seminars, and conferences on a solo basis.- Planning and managing social media and PR campaigns, developing email campaigns, website content, brochure copy by closely working with a team of graphic designers & content writers, strategizing print and online publications.- Prepare presentations for each business unit for company profiles, industry and technology-specific sales pitches, technical evaluation rounds and webinars, etc.

India

- Served as the first point of contact for leads coming in through various channels for six verticals of brand Imaginarium and assign them to the appropriate department or individual.- Manage and execute exhibitions, conferences and seminars- Provide a tour of the company and explain the different technologies to the visitors and prospects both online and offline.

- Worked as an integrated part of the Marketing and Sales team.- Handled network marketing, Social Media pages of the company, interns and other customer-oriented services.- The start-up grew their business by 48% over previous through the overall marketing efforts taken.- Helped the team in building Marketing strategies to grow clients and databases.

Mumbai Area, India

- Organized Industrial visits, workshops and competitions for 100 members of the student chapter of D.J.Sanghvi College of Engineering. - Planned the publicity of events by motivating maximum members to attend it and making it a success. - Helped the committee win 'Student Chapter of the year' award.

Mumbai Area, India

• Worked as a part of the team to identify challenges involved in the installation of Busways and provide possible solutions.• Mentored by General Manager to analyse Power ranging meters, Motor relays and TeSys T (Motor management system).

Bachelor Of Technology, Electronic Engineering

Hsc, Physical Sciences

Ssc, Political Science And Government