La Demand Generation est le premier levier de croissance organique d'une organisation B2B cf "Predictable Revenue".Découvrez les valeurs et les bénéfices que peuvent apporter à vos équipes et à votre organisation une stratégie de Demand Generation, quelles transformations et quels résultats vous pourrez réaliser grâce à cette prospection par la valeur.10 ans d'expérience sur le sujet, plus de 50 SDRs formés dans le monde entier, 3 départements de Demand Generation montés from scratch, avec des résultats dès la première année, en termes revenus générés.

- Hiring, onboarding coaching and managing a team of 6 SDRs- Definition and mapping of the prospection model- Insourcing the lead generation and the lead qualification- Content strategy definition- Salesforce & Pardot administrationAchievements after 4 months of operation : Prospects database from 18k to 60k400 opportunities, including 300 checked business projects23% new business revenue driven by Demand Generation2,2 ROI

Managing the Demand Generation Dept :- Lead Generation- Lead Qualification on various media- Training and coaching SDRs- Coaching Sales prospection- CCS addictDriving contents publication and nurturing strategy (Admin Pardot)Crm builder (Admin Salesforce)Achievements :Prospect database from 3k to 8k (large accounts only)First nurturing program built+600 leads generated after the 1st nurturing mail on 5 steps.Opening rate gained 50 times compared to the previous sending

Helping brands from concept to consumer.Our software and data insights enable brands to accelerate their launch into the marketplace and build strong and lasting exposure through the activation of the influencers that matter for their audience.- Demand Generation for France and Switzerland management - Driving incoming revenue through inbound and outbound channel- Coaching and training Demand Gen team, coaching and training Sales Rep for their prospection- Business opportunites detection and development :=>Understanding Communication actors needs and goals=>Telling stories=>Relationship management (Customer centric-selling and Social selling)Achievements :For 4 years, more than 23 appointments taken in Baselworld each year.Swiss market opening : 49 appointments taken in Geneva, Lausanne, Zürich and Luzern1st year after building Demand Generation Departement : 40% of new business revenue driven by DG Dept.

Storyteller about Influence Marketing :- Understanding Communication actors needs and goals- Telling business stories, conversations with communication managers and directors, values we brought toward communication issues and stakes, especially about communication coordination.- Coaching and training Demand Gen team, coaching and training Sales Rep for their prospection

StorytellerIn charge of the presales in Augure :- Meeting communication actors to introduce Augure- Listening to and understanding communication actors needs and goals- Telling business stories, conversations with communication managers and directors, values we brought toward communication issues and stakes, especially about communication coordination.- Particulary interested by Influence Marketing

SMB

- transformation des leads marketing en rendez-vous pour les commerciaux