Patrick Shea Email & Phone Number

Phoenix, Arizona, United States

Communications Manager• Collaborates with graphics artists to develop optimal layout of collateral for program participants and staff.• Coordinates efforts with programs for marketing and cross-promotional opportunities.• Guides marketing agency efforts to align with program needs while on-site at photoshoots.• Implements 508 compliance requirements in bureau digital communications.• Improves branding identification for WIC and AZ Health Zone.• Incorporates trauma informed practices and language of health in communications.• Lead development of the division brand standard writing style guide.• Manages communication initiatives and projects for multiple state-wide programs.• Oversees the relationships between contracted advertising agencies and the Bureau’s programs.• Reduced the number of working drafts of the WIC Food List from an initial 37 to 10 at the first attempt of spearheading the project. Project included a complete overhaul of branding and layout.• Streamlined processes for seven newsletters each month while meeting competing project due dates.• Trains AZ Health Zone Local Agencies throughout Arizona on communication accessibility best practices and policies.• Updated the communication project process to streamline workflow and team efficiency.• Work with multiple marketing agencies to develop campaigns with adherence to program brand standard guidelines.

Ahwatukee, Az, United States

• Adjusted newsletter template to provide advertising space that generated $1,300 in profits each month.• Analyzed email data to monitor campaign effectiveness and develop action plans to address and correct problem areas.• Collaborated with sales teams to maintain quality and consistency across all communications.• Created monthly reports on website traffic data for c-level personnel.• Increased the number of email subscribers through multiple initiatives and methodologies.• Lead meetings to review project progress and understand client visions.• Managed email campaigns targeted to multiple audience demographics. • Presented and cross-promoted products and solutions to potential customers.• Spearheaded the transition from one web-based email platform to another which resulted in annual savings of $30,000.• Redesigned email templates to incorporate email best practices which increased open rates by 15% and improved user engagement.

Tempe, Az

• Authored, implemented and enforced multiple standard operating procedures regarding campaign management and overall internal communication strategies and processes.• Conducted interviews with university faculty, c-level staff, and students for promotional videos and news stories. • Identified opportunities for synergy and integration, to provide in-process feedback on all project communications.• Managed and oversee campaigns to ensure final product exceeds client expectations.• Monitored progress of projects to guarantee successful completion on or before requested deadlines.• Organized content calendar and create Gantt charts to assist with project priority and schedules.• Recommend content strategies and communication channels to help achieve the client’s short-and long-term goals.• Regularly met with subject matter experts from 13 different departments to assist in marketing communications of departmental programs and initiatives.• Strengthened relationships between ASU Business and Finance Services and clients which included ASU Police, Sustainability, Facilities Management, Human Resources, and Environmental Health and Safety.

Tempe, Az

• Created and designed webpages, marketing campaigns, and emails to target audiences via Salesforce Marketing Cloud.• Enforced ASU brand style and tone on all digital and print communications.• Maintained webpages for improved SEO and user experience.• Produced marketing collateral such as brochures, rack cards, posters and handouts for improved social embeddedness and brand legitimacy.• Researched, planned and wrote news, stories, reports, web content and marketing materials for internal and external audiences.• Served as primary photographer and videographer for all departments under the ASU Business and Finance Services umbrella.• Tracked and analyzed marketing performance to assemble reports for presentation.

Phoenix, Arizona Area

• Conducted interviews and gathered information for story writing.• Fact-checked credibility of news sources for distribution. • Maintained satellite feeds for proper recording and segmentation of video broadcasts. • Multitasked different production elements of a newscast simultaneously to ensure an error free on-air product.

Huntsville, Al

• Assistant to the chief film editor assisting in editing film, mixing audio, and recording to tape to be shown on the nightly news on a strict deadline• Operated the audio board for a number of high profile and sensitive live on-air productions to include the local Mayoral and Congressional political debates• Trained for a technical director position when time permitted• Wrote the complete review for each cast member to be aired, directing the camera shots, inserting clips of the reviewed movie into segments and editing the elements onto tape for on-air production

Master'S Degree, Mass Communication/Public Relations, 3.8 Gpa

Conducted replication and original studies to examine the effectiveness of various theories in brand management, crisis/risk communication.

Mass Communications, Journalism And Film Production, 3.3 Gpa

Activities and Societies: Aided in the overall production and editing of graduate students thesis projects. Student intern at local tv.