● Provide higher education consulting and research/evaluation services to a wide range of stakeholders– including senior leaders from all corners of campuses, research and professional organizations, and state systems of higher education– focused on broadening access to quality postsecondary education, improving student outcomes, and advancing research and knowledge● Lead implementation of and actively manage day-to-day needs for broad student success interventions● Collaborate with stakeholders and colleagues to identify complex challenges and implement simple and effective, evidence-based solutions● Create new business through developing and delivering project pitches to external partners, identifying collaborators, drafting and executing legal agreements, and securing funding● Produce compelling reports and presentations of project approaches, outcomes, and recommendations; present at conferences, convenings, and workshops related to postsecondary access and success● Directly supervise professional staff, both within and outside the context of active projects

● Develop, implement, and evaluate yearly strategic recruitment plan for all incomingstudent populations, including territory management strategies, travel planning, market development,communication and marketing campaigns, and continuous staff training and coaching● Oversee merit scholarship awarding, application review and evaluation, recruitmentbudgets, vendor relationships, and hiring and onboarding of professional staff● Manage and supervise a team of approximately 20 professional staff members, including 4direct reports● Foster high-impact relationships with campus and external partners rooted in collaborationand advocacy for mission-aligned policies and processes for all incoming studentpopulations● Collaborate across internal units—marketing and communications, IT/systems, processing,and international admissions— and teams to streamline processes, create efficiencies, andeliminate barriers for prospective students● Select, implement, and facilitate training for technology aimed at identifying efficienciesand executing high-impact student engagement

• Work within the strategic planning unit to assess current institutional and divisional practices and explore ways to improve recruitment, retention, and financial aid leveraging initiatives• By analyzing and understanding industry trends and relevant research and data, provide Vice President of Access and Enrollment Management and other stakeholders with recommendations for institutional growth that align with mission and vision• Serve as a project manager for strategic initiatives within the Division of Access and Enrollment Management• Develop working relationships outside the silos within the institution to facilitate communication and strategic cross-pollination• Craft presentations and compile and proofread reports for the Vice President for use in meetings with stakeholders including the President, Board of Trustees, Faculty Senate, and outside constituents• Serve on high-impact institutional committees including (but not limited to): University Marketing Planning Group; Marketing and Branding RFP Committee; Winthrop University Magazine Working Group• Complete a broad array of special projects, as assigned by the Vice President, based upon need• Hire, train, and lead paraprofessional student employment staff of 8-10 undergraduates

• Recruited and provided counsel to prospective students in a territory consisting of 15 states and the District of Columbia, including extensive overnight travel in both Fall and Spring seasons• By analyzing available data, both qualitative and quantitative, strategically identified geographic areas for out-of-state growth and established quality relationships with key stakeholders in those regions• Managed social media footprint primarily through the use of Facebook, Twitter and Instagram• Implemented the use of and built interactive, mixed-media content for industry-specific social media marketing platforms• Developed and planned the Touchstone Invitational, a three-day fly-in event for out-of-state college counselors that required collaboration with nearly 100 members of the campus community• Served on institutional committees including: Enrollment Marketing Committee, University Social Media Committee, and Worldwide Winthrop Day Planning Committee

• Strategically managed multiple recruitment territories and cultivated relationships with stakeholders in states that overwhelmingly lacked familiarity with Pfeiffer University• Provided training to newly hired professional staff in procedures and best practices• Coordinated fall recruitment initiatives for an office of four undergraduate, first-year recruiters• Designed art and copy for Enrollment Management publications including academic post card series, event publicity mailings, literature for use at college fairs, and initial residential Living Learning Community recruitment materials (all logos, direct mail pieces, and brochures)• Initiated and developed all aspects of social media marketing for Enrollment Management• Served as Admissions Liaison to the Athletics Department

• During a time of significant institutional crisis, manage communication with key stakeholders• Coordinate and manage recruitment of prospective high school students in WestTennessee during a time of significant institutional crisis• Participate in recruitment activities including on-campus programs, communityevents, and high school visits that served as primary means of reaching prospective students• Coordinate, plan, and lead training sessions for current students involved in the First Year Experience, including Ambassadors and Orientation Leaders

• Direct and oversee all aspects of production, including import/export of raw footage and news packaging, for weekend newscasts and weekdaynewscasts in the absence of Senior Director• Supervise Production Assistants during while providing direction and training as needed• Work with producers and reporters to complete special video and graphic effects for news packages • Maintain and update the WBBJTV.com website in a timely manner following newscasts• Produce weekly Proof of Performance promotional spots for air