Ashley Peña Email & Phone Number

In the SEM Manager role, I oversee the execution of search advertising campaigns, fulfill day-to-day management, build account strategies and am responsible for the associated reporting and analysis.Some of my main responsibilities include (but are not limited to): - Managing SEM campaigns for clients across retail, services and QSR verticals - Executing best practice strategy such as building keywords, creating ads, launching promotions, a/b testing, budget management and bid management - Pulling data, performing analysis and preparing weekly reports for clients - Developing relationships with clients and vendors, as well as Google and Bing representatives - Work daily in platforms such as Google Ads, Bing Ads, etc.

Prague, Czechia

Luxatia International specialises in bringing people together through outstanding strategic business conferences & summits, professional training and b2b congresses. We maintain the highest standards of quality in research and market analysis, finding the right issues and then producing high-profile events. We accelerate growth across industries and across the globe by bringing together world-leading experts who provide cutting-edge information to business authorities.Key Responsibilities:- Conducting research within a target market to develop the conference agenda- Identifying, inviting and confirming appropriate expert speakers to conferences- Created the budget for speaker bookings and logistics- Deepening industry knowledge and developing potential new ideas for future events- Establishing and maintaining relationships with industry leaders/C-level Executives- Providing marketing and sales departments with strategic information required to market conferences- Ensuring successful marketing/sponsorship of events and taking care of media partnerships- Attending and overseeing conferences: providing an opening introduction and speaker assistance, also responsible for time management and technology

Prague, The Capital, Czech Republic

💻 Manage external relationships with media partners💻 Develop a social strategy to increase engagement and qualified leads across LinkedIn, Twitter, Instagram & Facebook💻 Maintaining a website chatbot that improves customer care💻 Create blog content and digital/print graphics including flyers, social graphics, infographics and more𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:Generated a Content Marketing Strategy that increased the blog traffic by 20% within 4 monthsIncreased social followers and engagement 𝗧𝗼𝗼𝗹𝘀 𝘂𝘀𝗲𝗱 🛠:Facebook Business Manager | Facebook Ads Manager | Facebook Pixel | Google Analytics | Google Tag Manager | Hootsuite | Facebook Creator Studio | Adobe Photoshop | Trello |

Prague, The Capital, Czech Republic

Managing PPC ads through Google. Building a relevant audience in each summit's LinkedIn group and sharing insightful content in each. Creating visuals and posting on all social media channels.SEO work including optimizing the website and YouTube channel. Creating blogs each month and promoting them through external platforms that link back to the company website.

Grapevine, Texas

Manage premium level client's marketing programs with monthly SEM budgets of $800-$3800.Act as a client advocate providing a seamless client transition from sales to the onboarding and fulfillment stage, and then continuing to build that trusted relationship in the post-fulfillment phase.Navigate the client through all fulfillment steps, engaging necessary resources to produce an end-state that demonstrates digital and product expertise for a wide range of products.Responsible to schedule and conduct an Onboarding Call with Client for all digital products with DexMedia.• Clearly and concisely establishes expectations for the onboarding timeline based on products purchased and expectations set at the time of sale.• Build rapport and trust with the client. Review and consult on more complex products such as SEM and SEO.• Onboarding includes the entire setup, build, load & launch of the SEM program.• Work with the client to fully understand the client’s business strategy and advertising specific value metrics.• Demonstrate full knowledge of digital products & high digital expertise in order to engage and educate clients, emphasize expectations & maximize overall client experience and satisfaction.Lead monthly strategy calls with clients.• Maintain full knowledge of client advertising program and understanding of results expected and achieved, and the ability to discuss increases, decreases, or changes to the client's advertising program.• Educate the client, provide recommendations, and implement program changes to increase overall digital performance.Received numerous testimonials from SMB clients and sales partners.Assisted in training of new employees through side by side demonstrations of daily activities.Acted as a mentor for interns.Employee of the Month for August 2017, Peer Cheer winner in May 2018.

Grapevine, Texas

Act as a client advocate providing a seamless client transition from sales to the onboarding and fulfillment stage. Then continue to build that trusted relationship in the post-fulfillment phase.Navigate the client through all fulfillment steps, engaging the necessary resources to produce an end-state that demonstrates digital and product expertise for a wide range of products.Responsible to schedule and conduct an Onboarding Call with Client for all digital products with DexMedia.• Clearly and concisely establishes expectations for onboarding timeline based on products purchased and expectations set at time of sale.• Build rapport and trust with the client. Review and consult on more complex products such as SEM and SEO.• Onboarding includes the entire setup, build, load & launch of the SEM program.• Work with the client to fully understand the client’s business strategy and advertising specific value metrics.• Demonstrate full knowledge of digital products & high digital expertise in order to engage and educate client, emphasize expectations & maximize overall client experience and satisfaction.Lead monthly strategy calls with clients.• Maintain full knowledge of client advertising program and understanding of results expected and achieved, and the ability to discuss increases, decreases, or changes to the client's advertising program.• Educate the client, provide recommendations, and implement program changes to increase overall digital performance.• Escalate issues if program is not achieving expected results.Facilitate issue resolution on behalf of client with internal & external resources.Act as the central point of authority for onboarding decisions allowing issues to be addressed in a timely manner.Monthly optimization of the Premium SEM program to drive the optimal results for the client.Assist in training of new employees through side by side demonstrations of daily activities.Google Ad Words and Bing ads certified

Grapevine, Texas

Responsible for scheduling and conducting monthly reporting calls with clients and facilitating issue resolution on behalf of the client. Oversee client's digital program, and make changes as needed to enhance performance. Act as the main point of contact for my clients.