Jeremy Perkins is a Director of UX and Design at iFactory. He possess expertise in user experience, art direction, interaction design, typography, information design and 10 more skills. Colleagues describe him as "When creating successful design that is harmonious with your product requirements, it is not a matter of finding the right process or software tool; it’s making sure you have a talented designer. Jeremy is one of the more talented that I have been lucky enough to collaborate with. Early ideation with a client can take on many divergent directions about potential user experiences. You need someone who is able to create strong conceptual design to ensure that the initial ideas map to actual business goals. Jeremy is great at ensuring that the initial art direction maps well to a successful visual design that is relevant. While others seem to bog down in the abstract to create something visually pleasing for a client engagement they have a tendency to miss the reality of concrete functionally of interfaces, navigation, and information design. Jeremy is able to weave successful aesthetics with solid results. Very few of his initial designs are very far from the final design that is used. I highly recommend him if you are looking for someone to create experiences that enrich the user experience without making them overcomplicated. He always knows what's going on from all perspectives and I have to say he is almost amazingly immune from pressure."