The Gaming & Esports team sits within the Global Content practice at Wavemaker and is responsible for leading gaming partnerships, integrated media & content programs, talent marketing partnerships, and experiential events for Wavemaker clients globally, while successfully leveraging the resources and capabilities of a global media agency within GroupM.Clients: Nickelodeon, Chevron, L'Oréal, Paramount, Adobe, DoorDash, Bausch + Lomb, Danone

Serving as resident marketing advisor to the board and players of the LCS in NA.

-Acquired by XSet-Queens Gaming Collective is a women-led gaming lifestyle company that challenges the diversity and gender equity issues with which the industry is currently facing. Queens elevates its global roster of women, creators, streamers and competitors by providing infrastructure, resources and representation.

Built and led a team of 10+ strategists/planners/creatives across the NA, EMEA and CN markets, covering the entirety of the pre-sale process for StreamElements burgeoning influencer marketing business. (Awareness & performance marketing, $50+ million in annual revenue.) Notable clients included Hello Fresh, Warner Bros, Bandai Namco, Neutrogena, Kabam, Ubisoft, Spotify, Frito Lay, Lillith Games, Plarium, Proctor & Gamble, Epic Games, Activision Blizzard, Coca-Cola and McDonald's

Led partnerships, business development and account management across the Rainmaker.gg, Lightstream Studio and Cloud API services.

Played a part in building PlayStation's global advertising business as their first client partner working with non-endemic brands.

• Created insight-driven ad campaigns for global partner brands in the tech, gaming, and retail verticals• Collaborated with account executives to build client relationships and create opportunities for incrementalrevenue via strategic pitches and ongoing client education• Partnered with teams across the larger brand strategy division including research, content partnerships,innovation and production to deliver uniquely impactful custom campaigns for flagship clients

• Created original Twitch-native advertising programs for clients including Nike, Adidas, Old Spice,General Mills, AMC, Pepsi, EA, Activision Blizzard, Sony, Microsoft and Nintendo• Partnered with pre and post sales teams to ideate, pitch, and sell-through and execute creativemedia campaigns in response to client RFPs• Collaborated with engineering, ad ops and sales marketing teams on the development of newadvertising products and concepts• Acted as an evangelist for Twitch’s unique platform, user base and advertising opportunities to new and prospective clients

Built and managed sponsorship marketing program in partnership with local and national brands and businesses.

Created and produce the Tipsy Pixels event series, an on-stage, retro video gaming tournament targeted at tech-savvy 25-35 year olds Co-produce The Beard-Off, a tournament series for beard and mustache fans; expanded to Wisconsin in 2012, Massachusetts and Ohio in 2013Develop and maintain event sponsorship program in partnership with local businesses

Initiate, develop, and maintain sponsor accounts with national brands including Clif Bar, Widmer Bros Brewing, and Neenah Paper Develop and coordinate fundraising initiatives with non-profit partners including LIVESTRONG, World Bicycle Relief, and Bikes to RwandaCreate, pitch, and execute culture marketing concepts with sponsors

Built and maintained relationships with clients and vendors, primarily Carlson Hospitality, Radisson Blu Hotels, and interior design suppliers Managed all company financials for yearly revenues in excess of $4 million, including billing, payroll, and taxes