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Graduated in 2012, shortly after began working in the Marketing Department at The Pen Warehouse, starting as a Marketing Assistant, followed by a Customer Marketing Executive role and finally Marketing Analyst. Day-to-day tasks varied across most segments of Marketing, including direct marketing, Exhibition logistics and data analystics.In September 2015 I began working for Rentokil Initial as a Market & Customer Analyst, providing data analysis & insights to the marketing & innovation teams, local markets and C-suite. Additionally I coordinate & maintain the global NPS program.Through the net Promoter score program I was involved in the development of customer experience and customer journey mapping. Including segmentation and profiling.In October 2018 the role evolved into Market Insight manager, with increased focus on customer insight, data analysis and strategy support.Other areas of analytics include predictive analytics, such as market growth forecasts.Primary and secondary research has also been used throughout my career to support the analytical insights and provide a comprehensive report / dashboard.
Rentokil Initial
View- Website:
- rentokil-initial.com
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- 7046
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Senior Industry Insights ManagerRentokil Initial Jan 2024 - PresentCrawley, England, United KingdomReturning to Rentokil Initial as a senior industry insights manager as part of the Business Insights function.Core focus on delivering relevant insights to internal stakeholders, in the following areas;Market Sizing & Opportunity reviewsIndustry & Macro TrendsCompetitor ReviewsForecasting & correlation analysis.Primary ResearchDriving commercial value through relevant insights. -
Insights & Analytics Business PartnerPhilips Nov 2022 - Jan 2024Farnborough, England, United KingdomWorking as part of the Philips Personal Healthcare division.Supporting the UKI Marketing, Sales and Supply Chain teams.The role includes:Regular insight reportingCategory performance analysisMarket ResearchMacro TrendsAd-Hoc performance Deep Dives -
Marketing AnalystKnight Frank Feb 2022 - Oct 2022London, England, United KingdomJoined as part of the newly formed Marketing Analytics function.Responsibilities to include:Developing user-friendly dashboards to track marketing campaignsAutomate date flows from various Martech sourcesProvide insight from data analysis conducted -
Insights AnalystGds Group Aug 2021 - Feb 2022Bristol, England, United Kingdom- Defining the internal data dictionary for reporting across the business- Customer Data cleansing, enrichment and segmentation- Audience insights and analysis- Marketing performance tracking and reporting -
Market Insights ManagerRentokil Initial Sep 2015 - Aug 2021- Customer Insights- Competitor and sector research- Data analysis, experience with: Excel, Google Sheets, Data Studios, Qliksense & PowerBI- Manage and continuously evolve the global Net Promoter Score program- Global country and city analysis- Annual planning and strategy support -
Marketing AnalystThe Pen Warehouse Aug 2012 - Apr 2015During my time at The Pen Warehouse I gained experience in most segments of Marketing, Day-to-day tasks include:Product management Direct mail (Liasing with Print Houses & Mailing Houses along with extracting customer mailing data)E-shots (Managing the online system, analysing results)Exhibition logistics Customer and Product sales data analysis. -
Marketing AssistantMott Macdonald Aug 2010 - Aug 2011
Peter Brooks Skills
Peter Brooks Education Details
Frequently Asked Questions about Peter Brooks
What company does Peter Brooks work for?
Peter Brooks works for Rentokil Initial
What is Peter Brooks's role at the current company?
Peter Brooks's current role is Senior Industry Insights Manager.
What is Peter Brooks's email address?
Peter Brooks's email address is pe****@****ial.com
What schools did Peter Brooks attend?
Peter Brooks attended University Of Portsmouth.
What are some of Peter Brooks's interests?
Peter Brooks has interest in Formula 1, Football (Manchester United Fan).
What skills is Peter Brooks known for?
Peter Brooks has skills like Marketing, Market Research, Marketing Communications, Marketing Strategy, B2b, Email Marketing, Direct Marketing, New Business Development, Trade Shows, Advertising, Online Advertising.
Who are Peter Brooks's colleagues?
Peter Brooks's colleagues are Ade Sunardi, Xinxin Qin, Judy Vivero, Lertwicha Tabtaow, Oji Ijo, Shane Rust, Andrés Salinas Botello.
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Peter Brooks
National Sales Account Manager | Bringing Enthusiasm To Business Development | Building And Strengthening Customer RelationshipsSandbach
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