Peter Brooks

Peter Brooks Email and Phone Number

Senior Industry Insights Manager @ Rentokil Initial
camberley, surrey, united kingdom
Peter Brooks's Location
London, England, United Kingdom, United Kingdom
Peter Brooks's Contact Details

Peter Brooks personal email

n/a
About Peter Brooks

Graduated in 2012, shortly after began working in the Marketing Department at The Pen Warehouse, starting as a Marketing Assistant, followed by a Customer Marketing Executive role and finally Marketing Analyst. Day-to-day tasks varied across most segments of Marketing, including direct marketing, Exhibition logistics and data analystics.In September 2015 I began working for Rentokil Initial as a Market & Customer Analyst, providing data analysis & insights to the marketing & innovation teams, local markets and C-suite. Additionally I coordinate & maintain the global NPS program.Through the net Promoter score program I was involved in the development of customer experience and customer journey mapping. Including segmentation and profiling.In October 2018 the role evolved into Market Insight manager, with increased focus on customer insight, data analysis and strategy support.Other areas of analytics include predictive analytics, such as market growth forecasts.Primary and secondary research has also been used throughout my career to support the analytical insights and provide a comprehensive report / dashboard.

Peter Brooks's Current Company Details
Rentokil Initial

Rentokil Initial

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Senior Industry Insights Manager
camberley, surrey, united kingdom
Employees:
7046
Peter Brooks Work Experience Details
  • Rentokil Initial
    Senior Industry Insights Manager
    Rentokil Initial Jan 2024 - Present
    Crawley, England, United Kingdom
    Returning to Rentokil Initial as a senior industry insights manager as part of the Business Insights function.Core focus on delivering relevant insights to internal stakeholders, in the following areas;Market Sizing & Opportunity reviewsIndustry & Macro TrendsCompetitor ReviewsForecasting & correlation analysis.Primary ResearchDriving commercial value through relevant insights.
  • Philips
    Insights & Analytics Business Partner
    Philips Nov 2022 - Jan 2024
    Farnborough, England, United Kingdom
    Working as part of the Philips Personal Healthcare division.Supporting the UKI Marketing, Sales and Supply Chain teams.The role includes:Regular insight reportingCategory performance analysisMarket ResearchMacro TrendsAd-Hoc performance Deep Dives
  • Knight Frank
    Marketing Analyst
    Knight Frank Feb 2022 - Oct 2022
    London, England, United Kingdom
    Joined as part of the newly formed Marketing Analytics function.Responsibilities to include:Developing user-friendly dashboards to track marketing campaignsAutomate date flows from various Martech sourcesProvide insight from data analysis conducted
  • Gds Group
    Insights Analyst
    Gds Group Aug 2021 - Feb 2022
    Bristol, England, United Kingdom
    - Defining the internal data dictionary for reporting across the business- Customer Data cleansing, enrichment and segmentation- Audience insights and analysis- Marketing performance tracking and reporting
  • Rentokil Initial
    Market Insights Manager
    Rentokil Initial Sep 2015 - Aug 2021
    - Customer Insights- Competitor and sector research- Data analysis, experience with: Excel, Google Sheets, Data Studios, Qliksense & PowerBI- Manage and continuously evolve the global Net Promoter Score program- Global country and city analysis- Annual planning and strategy support
  • The Pen Warehouse
    Marketing Analyst
    The Pen Warehouse Aug 2012 - Apr 2015
    During my time at The Pen Warehouse I gained experience in most segments of Marketing, Day-to-day tasks include:Product management Direct mail (Liasing with Print Houses & Mailing Houses along with extracting customer mailing data)E-shots (Managing the online system, analysing results)Exhibition logistics Customer and Product sales data analysis.
  • Mott Macdonald
    Marketing Assistant
    Mott Macdonald Aug 2010 - Aug 2011

Peter Brooks Skills

Marketing Market Research Marketing Communications Marketing Strategy B2b Email Marketing Direct Marketing New Business Development Trade Shows Advertising Online Advertising

Peter Brooks Education Details

Frequently Asked Questions about Peter Brooks

What company does Peter Brooks work for?

Peter Brooks works for Rentokil Initial

What is Peter Brooks's role at the current company?

Peter Brooks's current role is Senior Industry Insights Manager.

What is Peter Brooks's email address?

Peter Brooks's email address is pe****@****ial.com

What schools did Peter Brooks attend?

Peter Brooks attended University Of Portsmouth.

What are some of Peter Brooks's interests?

Peter Brooks has interest in Formula 1, Football (Manchester United Fan).

What skills is Peter Brooks known for?

Peter Brooks has skills like Marketing, Market Research, Marketing Communications, Marketing Strategy, B2b, Email Marketing, Direct Marketing, New Business Development, Trade Shows, Advertising, Online Advertising.

Who are Peter Brooks's colleagues?

Peter Brooks's colleagues are Ade Sunardi, Xinxin Qin, Judy Vivero, Lertwicha Tabtaow, Oji Ijo, Shane Rust, Andrés Salinas Botello.

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