Peter Carleton Email & Phone Number

Remote

Remote

Montreal, Quebec, Canada

-Wrote and edited engaging content tied to specific business objectives-Identified buyer personas and tailored content strategy, language, and intent to maximize engagementPerformed competitive analysis and keyword research to drive the creation of editorial calendars-Monitored keywords and content performance to identify content gaps and.

Ann Arbor, Michigan, United States

Developed audience personas, established content pillars, planned editorial calendar and created content strategy mapped to buyer journeyCreated thought leadership content and distributed it to target audience via owned, earned, and paid channelsPlanned, wireframed, and collaborated with writers and designers to create sales enablement materials and other.

New York, New York, United States

Managed multiple client accounts — provided strategic recommendations, created and presented marketing plans and initiatives, collaborated with third-party agencies and contractors to execute on plans.Conducted competitive analyses, audience research, and stakeholder interviews to inform strategic decisions for website redesign and content.

Arlington, Virginia, United States

Managed multiple client accounts — provided recommendations and strategic direction, generated and explained monthly reports on KPIs, led editorial strategy and process, wrote articles, ebooks, case studies, whitepapers, and more. Some clients include:Proposify:Developed content pillars, editorial calendar, and editorial processes to ideate, write, review.

Ottawa, Ontario, Canada

-Developed messaging & positioning guidelines to guide content planning, creation, and distribution-Created content pillars, editorial calendar, audience personas, and processes to create and publish content-Aligned keyword research with content objectives to create comprehensive content briefs for writers, then reviewed and edited deliverables for tone.

New York, New York, United States

Wrote and published hundreds of high-ranking personal finance articles, infographics, and reviews as lead writer of the US savings and investing nicheCollaborated with publishers, editors, and SEO specialists to plan content, create content briefs, and develop templates for frequently-used content assetsLocalized, repurposed, updated, and edited older.