Peter Carleton Email & Phone Number

Montreal, Qc, Ca

Remote

Remote

Montreal, Quebec, Canada

-Wrote and edited engaging content tied to specific business objectives-Identified buyer personas and tailored content strategy, language, and intent to maximize engagementPerformed competitive analysis and keyword research to drive the creation of editorial calendars-Monitored keywords and content performance to identify content gaps and opportunities-Broke down complex concepts into digestible, engaging content for both B2C and B2B audiences-Established and executed on editorial processes for consistent content creation-Collaborated with business stakeholders and subject matter experts (SMEs) to develop thought leadership content -Identified and implemented SEO recommendations to improve organic search performance-Created content briefs and managed writers in the creation of technical and evergreen content -Leveraged cross-functional collaboration to align marketing efforts with other departments-Published, promoted, and monitored content through social media and paid channels-Created short and long-form content including blogs, articles, whitepapers, case studies, ebooks, infographics, visual articles, and more-Mapped content strategy to various stages of the customer journey-Used tools such as Marketmuse, AHRefs, Asana, Slack, Google Suite, SEMRush, and Google Analytics to drive content strategy and the creation of polished, intentional content

Ann Arbor, Michigan, United States

Developed audience personas, established content pillars, planned editorial calendar and created content strategy mapped to buyer journeyCreated thought leadership content and distributed it to target audience via owned, earned, and paid channelsPlanned, wireframed, and collaborated with writers and designers to create sales enablement materials and other marketing assets such as banners, one-pagers, b2b2c marketing playbooks, landing pages, and moreWrote promotional materials like press releases, company overviews, and landing pagesPerformed outreach to potential partners, industry news websites, and distribution services to expand potential audience, build brand awareness, and share company newsCollaborated with third party experts (SEO specialist, strategic marketing consultant, social media specialist) to solicit feedback, improve marketing plans, and optimize approach

New York, New York, United States

Managed multiple client accounts — provided strategic recommendations, created and presented marketing plans and initiatives, collaborated with third-party agencies and contractors to execute on plans.Conducted competitive analyses, audience research, and stakeholder interviews to inform strategic decisions for website redesign and content strategyCollaborated with third-party UX agency to solicit feedback, hold workshops, and provide strategic recommendations for website and landing page developmentDeveloped strategic marketing plans, campaigns, and initiatives for large companies in the luxury travel, CPG, debt relief, and real estate industriesCreated comprehensive presentations to communicate analyses, findings, recommendations, and project plans to executivesPlanned and launched high-priority marketing initiative complete with one-pagers, landing pages, and email blasts within 7-day deadline

Arlington, Virginia, United States

Managed multiple client accounts — provided recommendations and strategic direction, generated and explained monthly reports on KPIs, led editorial strategy and process, wrote articles, ebooks, case studies, whitepapers, and more. Some clients include:Proposify:Developed content pillars, editorial calendar, and editorial processes to ideate, write, review, and publish industry-leading content to target personasWrote, edited, and collaborated with designer to create engaging articles, guides, infographics, and social content that built brand awareness and authorityWrote over 50 articles, most of which outranked competitors, while many achieved front page rankings for high-volume keywordsRPOWER:Developed wireframes and copy for landing pages and one-pagers, then collaborated with designers and IT to create and publish assetsWrote SEO-optimized blogs, in-depth whitepapers, and ebooks for B2B restaurant/hospitality audienceEstablished social media calendar mapped to content strategy and editorial calendarCreated and ran Facebook, LinkedIn, and Instagram ads to build brand awareness, expand audience, and generate leads

Ottawa, Ontario, Canada

-Developed messaging & positioning guidelines to guide content planning, creation, and distribution-Created content pillars, editorial calendar, audience personas, and processes to create and publish content-Aligned keyword research with content objectives to create comprehensive content briefs for writers, then reviewed and edited deliverables for tone and accuracy-Created content workflows to consistently publish industry-leading content that ranked on the front page of Google for high-volume keyword-Wrote evergreen content to educate audiences, build brand awareness, generate leads, and drive traffic-Wireframed, wrote, and designed landing pages for new product and feature launches-Collaborated with product and demand gen teams to create landing pages, sales collateral, content and other marketing materials-Ran organic and paid marketing campaigns to drive traffic and raise awareness about company and product releases

New York, New York, United States

Wrote and published hundreds of high-ranking personal finance articles, infographics, and reviews as lead writer of the US savings and investing nicheCollaborated with publishers, editors, and SEO specialists to plan content, create content briefs, and develop templates for frequently-used content assetsLocalized, repurposed, updated, and edited older content to fill content gaps and improve search rankingsBroke down complex subjects into engaging, digestible content to inform and educate readers