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Peter Simpson is listed as Marketing Science Partner at Meta at Meta, a company with 5 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Peter Simpson.
Peter Simpson previously worked as Marketing Science Partner at Meta and Marketing Analytics Manager at Expedia Group. Peter Simpson holds Bsc (Hons), Mathematics from University Of The West Of England.
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Senior IC / Manager experienced in marketing analytics and effectiveness roles at Meta. Have supported advertisers in their measurement journeys improving their Meta performance and also challenging how they measure and value their marketing. Ultimately driving them to better holistic measurement across a variety of methodologies including incrementality experimentation, MMMs and attribution. Have worked with billion dollar clients across a variety of industries including retail, ecomm, Telecoms, travel and FinServ.In my previous role at Expedia I built code to test the incrementality of different marketing channels, working with senior leaders in the business to better operate their channels to maximise the return to the business. I lead a team working across our Programmatic, OLV including Youtube, Coupons and Cashback informing senior directors in how to make their capital allocation decisions.In previous roles I have worked in the B2B area analysing geographical mobile data to find trends in movement and journeys, and also in B2C roles at dunnhumby as the analytical resource to help support their biggest market, the UK, in numerous areas including customer insight, Pricing insight, Promotions insight and the Digital personalisation area. Key skills include tracking down, manipulating and analysing data using numerous coding languages including SAS, SQL, R and Python across a variety of data sets including location based, click-stream and web tracking data, in both retail and product based environments. I am also comfortable developing end user reports within Tableau, and Excel to help support the client in getting to their insights. I have applied experience in a range of programs and techniques, including:• R, Python, Google BigQuery, Git, SAS, SQL, Python, Hive/Hadoop, Excel, Tableau, Omniture Discover, Business Objects, Qlikview,• Random Forests, Logistic regression, clustering, PCA/factor analysis, segmentation building
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London, United Kingdom
Senior Marketing Science Partner with wide range of experience across marketing measurement solutions and strategies.EMEA POC for our conversion lift solution with an in depth knowledge of marketing experimentation, and how best to test for the incremental impact of ads. Expert in auction based performance and how to improve this at scale. Proven success.
Paddington
Data scientist supporting the New Business area within EE/BT. Tasked with developing and commercializing new data products to bring new insights to companies using mobile data.
London, United Kingdom
Senior Business Analyst supporting the UK, IE and Nordic trading desks at Expedia. Well versed in the use of SQL, Hive/Hadoop and Business Objects in my role to help out my team in producing case studies, analysing the success of A/B tests and investigating data issues/potential improvements to the site.
London, United Kingdom
Work within the global team to help support the roll out of Personalisation solutions to markets around the world. Use a variety of statistical techniques to Personalise a customer's experience of their shopping, applied using a range of analytical coding languages.
London, United Kingdom
Within the Personalisation team was the analytical lead on a shopping based Facebook launched by Tesco to try and gamify the shopping experience.Worked within a small team to direct the development, support the launch and also perform the evaluation of the app.
London, United Kingdom
Other employees you can reach at metadownhole.com. View company contacts for 5 employees →
Yazan Jamal
Colleague at MetaDubai, Dubai, United Arab Emirates, United Arab Emirates
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Jay Pop
Colleague at MetaNew York, New York, United States, United States
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Mehdi Moro
Colleague at MetaRabat, Rabat-Salé-Kénitra, Morocco, Morocco
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Za Am
Colleague at MetaAl-Najaf, Al-Najaf Governorate, Iraq, Iraq
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Onika L. W.
Colleague at MetaNew York City Metropolitan Area, United States
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Delano Banks
Colleague at MetaJessup, Maryland, United States, United States
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JG
Joanna Gochuico Schafer
Colleague at MetaAustin, Texas, United States, United States
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Naghme Bsh
Colleague at MetaTehran, Tehran Province, Iran, Iran, Islamic Republic Of
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YP
Yoyo Pang
Colleague at MetaSingapore, Singapore, Singapore
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MA
Maryam Amirii
Colleague at MetaPeshawar, Khyber Pakhtunkhwa, Pakistan, Pakistan
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Quick answers generated from the profile data available on this page.
Peter Simpson works for Meta.
Peter Simpson is listed as Marketing Science Partner at Meta at Meta.
Peter Simpson is based in London, England, United Kingdom while working with Meta.
Peter Simpson has worked for Meta, Expedia Group, Ee, Expedia, Inc., and Dunnhumby.
Peter Simpson's colleagues at Meta include Yazan Jamal, Jay Pop, Mehdi Moro, Za Am, and Onika L. W..
You can use AeroLeads to view verified contact signals for Peter Simpson at Meta, including work email, phone, and LinkedIn data when available.
Peter Simpson holds Bsc (Hons), Mathematics from University Of The West Of England.
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