Peter Simpson Email & Phone Number

London, United Kingdom

Senior Marketing Science Partner with wide range of experience across marketing measurement solutions and strategies.EMEA POC for our conversion lift solution with an in depth knowledge of marketing experimentation, and how best to test for the incremental impact of ads. Expert in auction based performance and how to improve this at scale. Proven success with major Ecommerce clients, with one such client showing improved CPAs of 33% after a program of education on how the auction worked and how they could implement a simplified account structure.https://www.facebook.com/business/measurement/case-studies/THGAuthor of the Meta "Account Simplification Playbook" helping advertisers reduce their spend in learning and improve auction performance. Created research highlighting the impact reducing spend in learning can have on advertiser performance.https://www.facebook.com/business/m/one-sheeters/guide-to-the-learning-phaseSpeaker at the recent Meta Performance Summit advising clients on Measurement & Auction insights for peak season.Expert on the the implementation of new Privacy Enhancing Technologies, in particular Meta's "Private Conversion Lift" solution. By working with Privacy conscious advertisers we are able to on board them onto causal based measurement without the advertiser having to share any data. We had great success with the BBC, allowing them to run the first advertiser in the UK to onboard onto the solution, allowing them to run incrementality measurement for the first time.https://www.facebook.com/business/measurement/case-studies/bbc

London, United Kingdom

Paddington

Data scientist supporting the New Business area within EE/BT. Tasked with developing and commercializing new data products to bring new insights to companies using mobile data.

London, United Kingdom

Senior Business Analyst supporting the UK, IE and Nordic trading desks at Expedia. Well versed in the use of SQL, Hive/Hadoop and Business Objects in my role to help out my team in producing case studies, analysing the success of A/B tests and investigating data issues/potential improvements to the site.

London, United Kingdom

Work within the global team to help support the roll out of Personalisation solutions to markets around the world. Use a variety of statistical techniques to Personalise a customer's experience of their shopping, applied using a range of analytical coding languages.

London, United Kingdom

Within the Personalisation team was the analytical lead on a shopping based Facebook launched by Tesco to try and gamify the shopping experience.Worked within a small team to direct the development, support the launch and also perform the evaluation of the app.

London, United Kingdom

Worked in analytical roles in the Customer Insight and Price and Promotions areas using a range of analytical techniques to help support our main client Tesco. Developed strong client skills having worked closely with Tesco on numerous projects ranging from the Big Price Drop to the rollout of the Tesco Price Guarantee.Projects I've supported include:• Producing insight to help drive Tesco's promotional strategy in numerous areas, including the dropping of large supposed footfall driver promotions that didn't actually increase revenue, the development of a more streamlined solution for the promotional nominations procedure, and evaluation of said nominations• The development and evaluation of lines chosen for the Tesco Big Price Drop • The development of pricing models for Express stores to evaluate the revenue gained through different pricing strategies • The evaluation of automated pricing software on trial within Tesco stores• The development of a clustering solution that created customer segments that showed a change in shopping behaviour over time for Tesco customers