Peter Moore Email & Phone Number

Brasted, England, United Kingdom

Frimley, Surrey, United Kingdom

1) Segmentation of the EMEA market to identify sectors and accounts with the greatest sales potential, creating strategies and processes to address global, pan-European and country-based targets2) 1,500 key potential customers identified and researched across EMEA, representing 60-70% total market. 60,000 locations identified. 20,000+ related decision-maker and influencer contacts researched3) Inside Sales team established to target the highest value prospects4) Prospect and customer relationship management program conceived and implemented, which contributed c.€50m sales revenue over 3-years and developed a database of over 40,000 qualified decision-maker prospects, using telemarketing and digital methods5) Led development of systems and processes to ensure end-to end integration, optimal productivity and closed-loop reporting, including ensuring GDPR compliance throughout6) Recruited, coached and managed a loyal team of marketing and business development professionals

Smethwick, West Midlands, United Kingdom

1) Architect and implementer of customer segmentation strategy which delivered £8m a-year additional revenue in the UK, within two years, at 60%+ gross profit. Highest potential value companies identified and decision-maker contacts captured and targeted. Subsequent implementation of the program into EMEA, North America and Asia operations2) Establishment of an inside sales function to identify high-value business development opportunities; a telesales team to sell low-complexity core products and adjacent consumables products; and a direct marketing program to drive sales lead generation3) Produced a compelling business case for the introduction of Customer Relationship Management (CRM) - and subsequently specified and oversaw the development and training of all systems and processes4) Devised and implemented numerous qualitative and quantitative market research projects, including an ongoing customer satisfaction (NPS) program for the Direct Service organisation5) Delivered long-range marketing plans for established, but under-performing, subsidiary companies in India and Malaysia. A substantial undertaking that involved comprehensive research and analysis as well as an assessment of internal capabilities

1) Devised and supported new business pitches for a leading UK Direct Marketing agency2) Proposed a segmentation strategy and communications plan for a major Central Government Office3) Researched the car-leasing market, created a prospect database and introduced a prospect/customer relationship management (CRM) program for a leading market player

Reading, United Kingdom

1) Established, recruited for and directed the Company’s first-ever integrated marketing function2) Designed Group segmentation strategy and introduced CRM to support growth in a de-regulated market3) Pioneered the development of a range of added-value propositions to business customers, achieving an additional turnover of £12m (at average 40% gross profit) within three years. And, in so doing so, brokered a direct marketing agreement with the Data Protection Registrar on behalf of the water industry4) Led the corporate re-branding of the organisation after creating an understanding of brand value among senior personnel5) Significantly contributed towards winning the Utility Congress Award for ‘Customer Service Excellence’5) Controlled a £16m marketing spend across DM and Advertising, managing all external agencies

United Kingdom

1) Introduced data-led marketing and planning within all organisations and an early adopter of CRM2) Managed copywriting, in-house design studio and external agencies for printed collateral, advertising and direct marketing collateral/communications

United Kingdom

1) Introduced data-led marketing and planning within all organisations and an early adopter of CRM2) Managed copywriting, in-house design studio and external agencies for printed collateral, advertising and direct marketing collateral/communications

United Kingdom

1) Managed copywriting, in-house design studio and external agencies for printed collateral, advertising and direct marketing collateral/communications (for all companies) 2) Product Manager who launched the UK’s leading personal pension product (Prudential)

Uk/Us

Worked as a copywriter for clients such as: AmericanExpress, Prudential, Midland Bank (now HSBC) and Scottish Widows.