Peter Nelson Email & Phone Number

Austin, Tx, Us

Austin, Texas, United States

Responsible for developing the vision and strategies for new customer growth and sustainable partnerships in the Foodservice/Small Format Commercial National account (QSR, Fast Causal, Fine Dining, C-Store) and distributor channel, while simultaneously cultivating vertical growth with current customer partnerships. Negotiated national contract programming for Potbelly Sandwich Works (440 units, $10M), Naf Naf Grill, (42 Units, $750k) and KFC Franchisee Groups (3350 Units, $500k) Torchy’s Tacos… Show more Responsible for developing the vision and strategies for new customer growth and sustainable partnerships in the Foodservice/Small Format Commercial National account (QSR, Fast Causal, Fine Dining, C-Store) and distributor channel, while simultaneously cultivating vertical growth with current customer partnerships. Negotiated national contract programming for Potbelly Sandwich Works (440 units, $10M), Naf Naf Grill, (42 Units, $750k) and KFC Franchisee Groups (3350 Units, $500k) Torchy’s Tacos (120 units, $4M), Au Bon Pain, (140 Units, $1.5M) and Delek Convenience (280 Units, $750k). Served as our brand ambassador and built relationships the with world renown restaurant brands (Yum Brands, Whataburger, Potbelly, Torchy's Tacos, Jason’s Deli, Kum&Go, Quiktrip), while developing menu innovation with chefs and Food Innovation Teams. Led development of Sales/Marketing execution strategy with external sales partners (Keurig Dr. Pepper, Kerry Foods, Baldwin Richardson), and our Broadline Distributor Sales partners (Sysco, US Foods, Ben E Keith, Gordon Food Service). Objective was to gain incremental customer growth, new distribution routes to market and develop Nationally recognized brand awareness. Hired and led team of direct report National Account Executives and established plans and strategies for sales and marketing teams to work collaboratively growth goals, sales materials and operational tools (marketing activations, POS, Profit Mix shift calculator, forecasting planner, social media engagement, awareness campaigns). Developed cross functional sales operations programs for our team to drive growth and engage our current and prospective customers. Optimized customer onboarding systems with operations and forecast program to improve efficiencies internally and externally. Sales lead for the Innovation Equipment Sub-Committee, and Product-Innovation Committee, setting the path forward to growth of our organization’s development in new product and equipment solutions Show less

Austin, Texas, United States

Greater Chicago Area

Negotiated national contract programming for major foodservice broadline distributors; US Foods, GFS, PFG, Reinhart, Ben E. Keith, Cheney Brothers and Nicholas. Executed profitable management of trade spend and P&L maximization which was critical and to maintaining long term growth with these partners. Responsible for GSV and NSV sales growth for US Foods, GFS, PFG, RFS, Ben E Keith, and others. 2021 Annual Gross Sales $17.54MM, 2020 Annual Gross Sales $10.38MM (COVID Impact), 2019… Show more Negotiated national contract programming for major foodservice broadline distributors; US Foods, GFS, PFG, Reinhart, Ben E. Keith, Cheney Brothers and Nicholas. Executed profitable management of trade spend and P&L maximization which was critical and to maintaining long term growth with these partners. Responsible for GSV and NSV sales growth for US Foods, GFS, PFG, RFS, Ben E Keith, and others. 2021 Annual Gross Sales $17.54MM, 2020 Annual Gross Sales $10.38MM (COVID Impact), 2019 Annual Gross Sales $11.8MM As the Distribution lead for National Account chains, this led to incremental growth with such chains as Inspire Brands/Sonic/Buffalo Wild WIngs ($7.67M), Scooters Coffee ($4.5MM), Honey Dew ($4.2MM), Bahama Bucks ($2.4MM), Whataburger, Blaze Pizza, Compass,Sodexo, and Aramark.Key accountabilities included working cross functionally with National Accounts leadership and Finance for turnkey National Account pricing execution for our National Account team to execute in the On-Premise channel. Nationally responsible for coaching and developing internal On-Premise team on Foodservice channel opportunities and capabilities, including the implementation of ways of working with distributors and developing premium brand execution in channel. Developed scalable trade spend management guidelines for broadline distributor expansion for our regional distribution teams to expand reach locally with DC's and new customers. Led corporate and local planning and training with Red Bull On-Premise teams to enable the successful launch of our expanded distribution network: GFS, PFG, Ben E Keith, RFS, Nicholas, Merchants, Shamrock, and others Annual business plan development with setting strategic priorities to drive sales initiatives with foodservice. Show less

Greater Chicago Area

National Distribution Manager is responsible for the field execution of distributor category initiatives across Kellogg’s entire portfolio for Specialty Channels largest, national coverage foodservice distributor partners. This role plays an integral part on the foodservice sales team and will be responsible for the execution results for the distributor team. This role is responsible for establishing a stronger distributor headquarter presence with Category Directors. National Distribution… Show more National Distribution Manager is responsible for the field execution of distributor category initiatives across Kellogg’s entire portfolio for Specialty Channels largest, national coverage foodservice distributor partners. This role plays an integral part on the foodservice sales team and will be responsible for the execution results for the distributor team. This role is responsible for establishing a stronger distributor headquarter presence with Category Directors. National Distribution Manager will also be the key point of contact for broker distributor team lead, ensuring broker teams are fully ready to execute initiatives with excellence. National Distribution Manager will take the handoff from the customer initiatives built out by the Director, National Distribution, and owns the execution of those initiatives through the broker team, Kellogg’s National Accounts, distributor Market Vice President and Category Directors, and at the local VP merchandising and category director levels when needed. The National Distribution Manager also will work closely with our onsite analyst to help identify opportunities and assist the Director, National Distribution in building impactful customer initiatives that drive sustainable, profitable growth for the distributor and Kellogg’s beyond budget. The National Distribution Manager role will drive growth and create a competitive advantage for the Kellogg Company and Specialty business by achieving growth targets, facilitating the development of strategic partnership at the distributor, flawlessly executing distributor team growth strategies, tactics and executional plans, facilitating the develop of Zone and broker team capabilities by providing value added information, selling stories and category management initiatives to optimize sales results and contain costs. Show less

Greater Chicago Area

Greater Chicago Area

Greater Chicago Area