Peter Prest Email & Phone Number

Supporting pharmaceutical clients with sales, marketing and operations consulting services

Greater Chicago Area

US Oncology Pharma Start Up - complete relaunch of Lazanda indicated for Breakthrough cancer pain. Most patients suffering from cancer pain are not properly assessed or treated and so we are addressing the significant need to educate the oncology office staff on the different types of cancer pain and how to improve treatment. We continue to evaluate products that fit into our business model.PS if you know someone battling cancer, please ensure the same rigor that goes into the cancer treatment goes into their weekly pain assessment and treatment. 90% chance that improvement is possible.

Greater Chicago Area

Responsible for the development and execution of Marketing strategy and tactical solutions in the Cardio Metabolic Franchise.

Chicago

I was responsible to evaluate the opportunity of the franchise which had the highest gross margin, and relaunched the business of 7 brands that were not growing and were not part of the global promotion process.Initiated the Therapeutic Brand Architecture for the global therapeutic nutrition business, and drove the completion. Resulting in 3 distinct categories of brands – Functional, Disease specific, and Critical Care. This allowed the organization to clarify its messaging to HCPs in the promotional process.Created the E.A.T. Program which allowed bedside practitioners around the world to use a smart phone to evaluate the patients nutritional needs, administer the proper nutrition, and tract the progress for survival and recovery. This is expected to help drive initiation of feeding sooner, and extend the feeding throughout the recovery process.Conceptualized and commissioned the ‘ICU App’ that was co-developed with the Italian affiliate, one of the most advanced hospital feeding markets in the world. This first to market App allowed the entire unit to coordinate the feeding process and build specific brands into the feeding protocol.

Chicago

Responsible for aligning the global operational programs and procedures as the new division was created, which included the facilitation of the long range planning process, brand innovation, trademarks, IP, KOL database, clinical trials, develop corporate branding guidelines, promotional approval process, affiliate recognition program, meetings and events, digital marketing, market research, monthly market share reporting. Managed 7 direct reports and 10 global market research vendors

Columbus, Ohio Area

Responsible for the development of all ethical and down stream DTC marketing materials in North America reporting to the VP of Marketing. The Pediatric business was losing market share to main competitor and the sales force was not consistent in delivering effective sales calls. New marketing campaign resulted in significant market share increase. Led a team of 12 program managers that consisted of 8 direct reports.

Mba, International Business

Bachelor Of Business Administration (B.B.A.), Accounting And Business/Management