• Responsible for the creation and execution of NYCOS’ marketing strategy with particular reference to the organisation’s Equalities, Diversity and Inclusion plan.• Managed the marketing, communications and laterally development teams with significant horizontal management across departments on operational matters.• Managed departmental budgets and income targets including a fundraising target of £220k per annum.• Responsible for conducting and commissioning market research.• Lead annual participant recruitment campaigns for 3 National Choirs and 15 Regional Choirs. • Promoted concerts and creative learning activities for children, adults and professionals throughout the year including an annual music education conference using a range of communication tools utilizing real-time reports to achieve targets within budget.• Produced analysis, reports and papers for staff, the Board and funders to provide insight, guide planning and decision making. Input into quarterly financial monitoring and year-end audit processes.• Oversaw the management of 27 social media channels on Facebook, Twitter, Instagram.• Managed the organisation’s IT systems and security, including on-premises and remote servers, PC estate and over 80 user accounts.

• Secured funding for and project managed the installation of the organisation’s first centralised CRM system, leading its adoption across all departments and realising significant efficiency savings.• Lead on all aspects of NYCOS’ rebrand, including stakeholder workshops, nomenclature and brand architecture, and website redevelopment.• Completed the Arts Marketing Association (AMA) Level 3 Retreat marketing leadership programme and AMA Digital Marketing Academy.

• Responsible for the creation, implementation and evaluation of the new media strategy spanning the outputs of three departments.• Oversaw the marketing and campaign planning for the venues received and own promoted work, including printed collateral, advertising, programmes and media activity.• Responsible for creating data and business intelligence reports for use by the marketing team and wider business, together with analysis and advice.• Co-managed all Marketing Department functions, including public relations and sponsorship and fundraising.• Led the Knowledge Transfer Partnership (KTP); working with academic partners from the University of Strathclyde and managed the Associate.

• Maintained and developed the organisation’s websites for the Glasgow Royal Concert Hall and Celtic Connections festival.• Responsible for all email marketing activity.• Developed a web content management system from the organisation’s existing venue management software.• Created an integrated information management workflow to serve internal and external communication needs, allowing the efficient reuse and repurposing of event information for multiple outputs.