Peter Russell Email & Phone Number

Saint John, New Brunswick, Canada

My interest in developing my graphic design skillset led me to offer freelance services to multiple clients. Freelance activities include logo, flyer, poster, brochure and website design and maintenance.

Saint John, New Brunswick, Canada

Saint John, New Brunswick, Canada

Responsible for the maintenance, development, and growth of the True North digital platforms for B2C and B2B, and supporting the Sales and Marketing team in ensuring our digital and offline presence is top-tier through branded message delivery on web, social, and presentation, and supporting our presence at global tradeshows.• Shopify development and maintenance• Reporting and assessment to make informed and practical quarterly KPI• Enhance the SEO and advertising to drive traffic and new sales to the online platform• Email and social campaign development, delivery, and reporting• Tradeshow and global meeting support (presentations, programming, technical support)

Saint John, New Brunswick

Responsible for the Health and Safety, Financial Health, Member Programming, Associate Development and Maintenance, and upholding the GoodLife Core Values and purpose at the GoodLife Fitness clubs in the Saint John region. This included leading my teams through COVID closures, restrictions, and changes to roles, responsibilities, and programming in the club. Throughout this time, I leveraged my communication skills to ensure all of our Associates across all teams were ready and prepared for any changes. Despite some of the most challenging years in the fitness industry, I was able to successfully retain the majority of our Associates and maintain a positive financial forecast for the club.• Currently supporting our social channels in the Saint John area and our two open clubs with development of in-club marketing materials• Responsible for the increasingly crucial communications to my Associates, and clubs within the region for changes and updates – making them simple, easy to understand, and actionable, where required• Have managed all three Saint John area locations, including the McAllister Mall, Brunswick Square, and most recently Quispamsis clubs• Focused on developing our Happy Member program within the club – more Members consistently using our clubs through Member engagement and programming

Quispamsis, New Brunswick, Canada

Saint John

Certified CanFit Fitness Instructor Specialist and Les Mills BODYCOMBAT & CXWORX group fitness instructor.

Saint John, New Brunswick

New Brunswick, Canada

An eLearning and knowledge management company, I was a key marketing support resource for our customers (internal and external) and the primary contact for all communications internally and externally. This would include the development of communications programs for our internal and external teams and making the communication pieces concise, relevant, and complete. Additionally, I attended and developed materials for tradeshow events, company-wide “town hall” meetings, and worked with our internal technical team to ensure our global remote workers were included in these events. • Worked with key stakeholders in development and communication of corporate policies, procedures, and weekly newsletter• Worked with several Fortune 500 companies to develop marketing strategies or support the development of customer-facing content, including presentations, written documents, manual graphics, and marketing materials• Complete development and maintenance of external website, tradeshow brochures and booth materials, and internal communications website• Development and maintenance of content for Facebook, Twitter, LinkedIn, and the corporate blogs

As Marketing Manager, I was responsible for the development, design, and performance of print, web, and radio materials for Cox Electronics & Communications, an electronics retailer in Southern New Brunswick.• Developed an internal communication platform for all employees to access detailing on-going promotions, price lists, contact lists, and benefits information• Worked with multiple locations and stakeholders to create in-store, web, radio, and print (newspaper) advertisements to highlight specific products or launches• Flyer and radio advertisement development adhering to our agreements with business partners

Reporting to the Director of International Recruitment, my varied duties included the design of a new International Recruitment Center website, online application form, and international marketing materials for direct mail, brochures and international trade shows. I was also given the opportunity to connect directly with prospective students worldwide to answer their questions and provide assistance in getting into Canada and around Saint John.

Bba, Electronic Commerce, Marketing

Activities and Societies: Study Abroad, International Student Recruitment, Welcoming AgentI received my diploma from UNB Saint John.

Education record

Education record