Peter Silva

Peter Silva Email and Phone Number

Analytics Data Quality @ Arbitration Forums, Inc.
tampa, florida, united states
Peter Silva's Location
Palm Harbor, Florida, United States, United States
Peter Silva's Contact Details

Peter Silva personal email

n/a
About Peter Silva

Over 21 years experience in Data Analysis and Team management. I have provided client teams and worked directly with clients to provide insights that drive action and results for their businesses, brands and products. This has included managing large-scale projects and teams, managing client relationships with the ability to handle multiple projects and deliver quality results with a proven track record of being able to adapt to new challenges easily while maintaining a high level of professionalism

Peter Silva's Current Company Details
Arbitration Forums, Inc.

Arbitration Forums, Inc.

View
Analytics Data Quality
tampa, florida, united states
Website:
arbfile.org
Employees:
217
Peter Silva Work Experience Details
  • Arbitration Forums, Inc.
    Analytics Data Quality Analyst
    Arbitration Forums, Inc. Nov 2021 - Present
    Tampa, Florida, United States
    Ensure the quality and consistency of information provided through the Arbitration Forums web tool, data exports and internal marketing reports. Communicate the work and achievements of the Business Intelligence team within Arbitration Forums.
  • Nielsen
    Sr Data Scientist
    Nielsen Mar 2017 - Jun 2021
    Tampa, Florida, United States
    Ensured the quality and consistency of the data used in the television ratings. This was achieved through maintaining quality control rules, monitoring the panel member performance via phone survey, communicated changes and addressed inquires from external auditors and industry regulatory groups. The changing media landscape required periodic reviews of the quality control procedures to determine if the existing procedures were effective at addressing the issue which can occur in homes with newer technology. This required gathering and analyzing data using python and SQL. Panel compliance with participation rules was measured by a phone survey. The results of these surveys were summarized annually to produce a report for Nielsen's clients and auditors. In order to maintain the accuracy and consistency of these surveys I enhanced and communicated the survey rules to the Nielsen Call Center and monitored the survey performance. All elements of this survey from sample selection, calling rules, calling results and performance summaries were shared and discussed with external auditors.
  • Nielsen Media Research
    Associate Reasearch Director
    Nielsen Media Research Mar 2012 - Feb 2017
    Tampa, Florida, United States
    Maintain panel data quality by monitoring and enhancing quality controls, communicating process status across departments and communicating changes to the quality process internally and externally. SAS and Sybase in UNIX and Windows environments were used to provide descriptive visualizations and statistical tests to validate the data quality. These provided insight in to the panel performance and composition, which was shared internally and externally using Excel, Word and Power Point. This information assisted in maintaining continuity with internal departments and supporting external client confidence in the company's products. Client confidence was also supported through responses to inquires from external auditors and industry regulatory groups regarding process controls and the procedures which maintained them.
  • Nielsen Media Research
    Data Analyst - Data Scientist
    Nielsen Media Research Aug 1999 - Feb 2012
    Tampa, Florida, United States
    Supported the launch of new measurement technology by developing quality control procedures, comparing results to established methodologies and communicating to internal departments and external clients. Developed a thorough understanding of the metering technology and processing rules which allowed for the development of procedures to address all limitations and potential failure points. Worked with Application Development and Field Maintenance groups to ensure that the efficient and accurate implementation of all quality controls. Managed a monthly cross department meeting in which quality control and measurement technology were discussed and collaborative efforts were launched.

Peter Silva Skills

Customer Insight Quantitative Research Analytics Questionnaire Design Advertising Research Data Analysis Market Research Survey Design Consumer Behaviour Strategy Competitive Intelligence Focus Groups Analysis Business Intelligence Crm Primary Research Cross Functional Team Leadership Visio Marketing Research Quality Assurance Segmentation

Peter Silva Education Details

Frequently Asked Questions about Peter Silva

What company does Peter Silva work for?

Peter Silva works for Arbitration Forums, Inc.

What is Peter Silva's role at the current company?

Peter Silva's current role is Analytics Data Quality.

What is Peter Silva's email address?

Peter Silva's email address is pe****@****dia.com

What schools did Peter Silva attend?

Peter Silva attended University Of North Florida, University Of North Florida.

What skills is Peter Silva known for?

Peter Silva has skills like Customer Insight, Quantitative Research, Analytics, Questionnaire Design, Advertising Research, Data Analysis, Market Research, Survey Design, Consumer Behaviour, Strategy, Competitive Intelligence, Focus Groups.

Who are Peter Silva's colleagues?

Peter Silva's colleagues are Kevin Matyas, Jay Arcila, Jonathan Boutelle, Carl Miller, Brian Schnitzer, Usha Gogri, Chayna Mcduffee.

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