- Senior strategic marketing partner supporting enterprise-level clients of Oracle CX Marketing- Responsible for the delivery of successful holistic cross-channel marketing strategies to transform the customer and brand experience, with a primary focus on email, mobile app, loyalty, .com and SMS channels- Creation, management and optimization of omni-channel customer journeys- Work with analytics team to develop segmentation, triggered, promotional ad hoc, personalization, cadence, cohort, creative and other strategic recommendations - Development of robust testing plans to optimize traffic, revenue and other key KPIs- Ongoing presentation of analytics and strategic recommendations to all levels of management

Goods for the unpretentious. With a story to tell. https://guiltygoods.us

Ecomm/retail focused. Online-to-offline campaigns, co-op campaigns, paid media, display / programmatic, SEO, email, site analytics, conversion optimization, testing, all the good stuff. Product feeds, catalogs, pixels, custom audiences, first/third party data management. Any and all digital channels and marketplaces. Making clients money, driving foot traffic and aligning with their overarching business goals.

- Social media strategy through execution for all product launches, one-off campaigns and evergreen programs- Paid, organic and partner (licensor, retail, distributor) influencer program launch and management- Driver of company content with ongoing integrated digital channel amplification- Daily content creation, management and community management

Create strategies and recommendations for omni-channel retail programs, including: online-to-offline opportunities, social media monetization, social media content strategy, influencer program development, collaboration with other digital and traditional retail channels, local social optimization, mobile opportunities, store social media and more. Executing on campaigns as needed. Daily management of a $3mm+ B2B Facebook ad account. Optimizations, testing, new variations, the like.

As the leader of the newly created digital omni-channel team, my role consisted of a wide variety of cross-functional programs, including (but not limited to): • Served as the central cross-functional digital marketing lead on designated omni-channel initiatives, including developing strategy and objectives with an omni-channel specific budget for all digital and traditional retail channels • Managed the growth and strategy of the Sneak Squad program, a local-social initiative to empower store managers to create content on their own Instagram handles to better engage their local customers, drive foot traffic and revenue• Developed strategy for utilizing digital and store channels to drive engagement with customers both online and in-store• Maintained and evolved an ROAS driven social advertising strategy, leveraging dynamic product retargeting, custom audiences, A/B testing and more to drive revenue for the digital web business across multiple social media platforms• Developed and executed a mobile app messaging content strategy that increased revenue, engagement, Winners Circle loyalty program signups and other KPIs through push notifications and message center inbox messages

After proving my acumen in the Digital Engagement Strategist position, I was promoted to Manager of Digital Engagement (aka Social Media Manager), where I successfully helped drive content, engagement and revenue across Facebook, Twitter, Instagram, Wanelo, Polyvore and more. Our team steadily grew organic followers, engaged with our customers and exceeded revenue goals for the social channel. At its peak, our team consisted of four high-performing team members that I was proud to manage. Other responsibilities included:• Maintained and executed overall social media strategy, coordinating with stakeholders across the company to ensure effective storytelling and alignment with other key digital business strategies and objectives• Planned social media and content campaigns to align with overall digital team goals and growth strategies• Helped create and launch the Finish Line influencer program, leveraging authoritative figures within the sneaker and retail industry to build authentic content for the Finish Line brandManagement of brand partner engagement campaigns, Sneak Squad, vendor relationships and revenue generation through earned, owned and paid social channels• Drove significant social channel revenue with 71% and 53% year over year revenue increases in FY14 and FY15• Daily usage of following analytics programs to track revenue, traffic and engagement success: Omniture/Adobe Analytics, Google Analytics, Spredfast, Shoutlet, Curalate and more• Management of four team members, mentoring and coaching to enable personal growth within the digital business

I came on to the Finish Line social team and executed on the following (and more) for a year before being promoted to Social Media Manager:• Drove strategy for social media campaigns, including determining vision, storytelling elements and execution• Managed all social media promotional execution, including vendor management, project timelines, legal promotion rules, cross-channel supporting content, determining prizes and selecting winners• Planned and executed all direct response and engagement focused social media advertising programs

At this time in our agency's development, a need emerged for a team member to oversee the internal agency development resources, which is a core agency offering. I was thrilled to be selected for this role, previously held by the agency's co-founder. While at this position, I:• Revamped the agency's development process from a "waterfall"​ based development methodology to an agile based methodology, improving efficiencies, allowing for clients to see working software, providing more accurate estimates/timetables and incorporating stakeholder feedback throughout the development cycle• Project managed biggest agency development projects, including custom Facebook applications, custom Wordpress blog installations, mobile websites, responsive design microsites and other integrated campaigns utilizing internal development resources• Managed, maintained and forecasted development schedule for five team members using Tom's Planner project management tool• Bug identification and quality assurance testing of key development projects using Redmine bug tracking software• Facilitated agile estimating sessions (utilizing user stories) to forecast timing and costs for prospective work• Served as the agency point of contact for all current and future clients'​ development needs, working with account teams to determine project direction and next steps• Creating and project managing the execution of development related client proposals• Evaluated and selected relevant development partners and vendors when warranted based on unique clients' needs

After demonstrating my aptitude and leadership skills, I was promoted to Group Practice Director, where I managed and led digital marketing efforts for the agency. While I was a GPD, we were awarded the Colorado AMA's top award, the Grand Peak Award, for our Udi's Joy Mission campaign. As Group Practice Director on the account, I project managed this amazing campaign working with the Udi's Gluten-Free team and our internally creative and development teams to launch something truly impactful. For more information (including a video walkthrough), see our press release here: http://www.prnewswire.com/news-releases/social-media-marketing-agency-room-214-wins-top-prize-at-colorado-ama-peak-awards-158417365.htmlAs a GPD, I further developed numerous skills, including:• Social media program benchmarking, planning, development, integration, execution, monitoring and analysis for national clients; utilizing social networks, microsites, blogs, and other relevant web properties• Led other digital program strategy and execution, including email, display, search, SEO, mobile, affiliate and more• Led agency creation of marketing automation services for clients, including lead sourcing, landing page creation/optimization, lead quality optimization and lead funneling• Facebook strategy and project management for clients, incorporating key client goals and objectives into overarching social media strategy and project management of custom application development; coordinating with design and development teams to build custom applications based on wireframes and composite designs • Account team management overseeing team member workloads, deliverables and overall strategy and team direction• Creation of new and existing client proposals• Training and onboarding of new employees• Prospective new employee evaluation as a key member of interview teams• Contributor to Room 214 industry blog, Capture the Conversation

When I first started at Room 214, I immediately learned and experienced what we offered to clients digitally, including: • Identification of industry trends to determine critical client key performance indicators, extensive usage of social media analysis tools (i.e. Radian6, Sysomos Map/Heartbeat, Crimson Hexagon, NetBase) to track, provide industry analysis and better engage with users• Lead account management of Pay-Per-Click (PPC) advertising for clients, including Facebook advertising, Google AdWords, Yahoo Search Marketing, and Microsoft adCenter platforms• Development of Search Engine Optimization (SEO) programs for clients, including on-page and off-page optimization; main contact for several agency SEO clients • Creation of documentation for corporate social media best practices, corporate policy and user response procedures • Social media community management, including Facebook and Twitter engagement, photo and video uploads, poll creation, contest management and influencer identification/outreach for clients

Worked with numerous regional clients in PPC marketing, SEO, and other web-related projects and services.I worked extensively with AdWords, AdCenter, and Yahoo! platforms for PPC clients. I worked with 5 primary clients simultaneously, with monthly budgets ranging from $15,000 to $62,000. I worked with a highly experienced Search Engine Marketing team and soaked up as much knowledge and insight as I could. From an SEO standpoint, I performed keyword research, HTML tag optimization, tweaked copy and landing pages, collected inbound links, brainstormed other linkbaiting strategies, created site maps, utilized analytics tools like Google Analytics and Webmaster tools, and much more. I was also actively involved in Hanapin's emerging social media strategy. We were in the process of finalizing guidelines that determine how to best utilize these social networks to maintain and strengthen our brand, portray ourselves as industry experts, and communicate with users, customers, and others in the SEM industry.

This position taught me how people think about information and how they retrieve it. I assisted students, faculty, and staff gather information from various information sources and search engines. I learned a great deal about the intricacies of databases and search engines and how people interact with them. This helped me from a design perspective to understand how different sets of users use applications and how their expectations may vary. I also created several projects such this dossier visualization for a professor (http://peterahall.net/images/beggs_final.jpg).The Beggs dossier visualization was presented at the ACRL (Association of College and Research Libraries) 14th National Conference as a poster session proposal under the title "Depicting Faculty Impact: Visualizing Contributions to Research with Dossier Inserts". Bob Noel, Head Swain Librarian, spoke on my behalf.My poster received recognition in College and Research Libraries News (vol. 70, no. 6, June 2009). The article "Pushing the Edge: Explore, Engage, Extend" edited by Jessica Albano and Elinor Appel (pages 330-337) gave a summary of the 2009 ACRL National Conference. Poster Sessions were covered by Rebecca Metzger - a librarian from Lafayette College. She singled out my poster from a pool of over 150 posters presented - stating: "Probably the most innovative poster, in my opinion, was Indiana University's Depicting Faculty Impact: Visualizing Contributions to Research with Dossier Inserts. Robert Noel and Peter Hall have been helping faculty create inserts for their tenure and promotion files that visually showcase their research influence through cited reference counts and journal impact factors. Now that's serving your users!"

Created the new web presence for the restaurant, using an iterative, user-centered design approach. Numerous redesigns took place, focusing on usability and ease of use. You can see the final product at http://www.finchsbrasserie.com

* Assisted faculty / students with various technical problems* Set up / maintained hardware throughout department* Further developed technical and communication skills

* Built variety of new servers for clients* Performed various OS and software installations on new servers* Maintained and fixed hardware and software

* Assisted with a variety of hardware / software problems and malfunctions* Primarily operated at the Wells Library, confronting troubleshooting issues across hundreds of Windows XP and Apple OSX workstations, as well as printers and other assorted A/V equipment* Furthered important customer service skills with students, professors and IT staff