Peter Baron Email & Phone Number

Seattle, WA, US

Seattle, Washington, United States

• Business Development: Quarterback a team that grew school membership by 35%. Increased revenue across multiple product lines.
• Corporate Leadership: Key member of Executive Leadership Team for EMA. Reports directly to CEO. Directs a variety of business groups, including business development, member success, marketing, global business.
• Program Development: Led effort to transform EMA’s professional development division. Launched and grew a library of online courses to boost customer engagement and revenue. Co-hosted close to 100 podcast episodes.
• Research & Analytics: Published multiple national research reports exploring industry status and consumer patterns. Reports reached thousands of readers.
• Performance Management: Created KPIs that ensured team focused on growth, customer service, and long-term results, resulting in growing membership by 35% and enhancing product adoption.
• Organizational and Personnel Leadership: Re-engineered a critically necessary team regarding personnel, vision, and focus. Restructured the function of the team. Built new groups (Member Success, Business Development.

Greater Seattle Area

• Leading provider of software to nonprofits, Blackbaud K-12's software platform includes 7 cloud-based solutions (onBoard, onMessage, onCampus, onRecord, Raiser's Edge NXT, Financial Edge NXT, Smart Tuition) to simplify.
• Business Development: Lead ecosystem for Blackbaud’s K-12 partner network.
• Partner Go-to-Market Strategy: Designed and executed go-to-market strategy for Blackbaud K-12 partners in North America. Notably improved partner exposure to customer base.
• Corporate Leadership: Member of Executive Committee for Blackbaud K-12. Reports directly to President of Blackbaud K-12.
• Alliance Management: Spearheaded strategic plan to migrate legacy partners to a new program model. Retained 100% of legacy partners.
• Social Media Expertise: Hosts Blackbaud K-12's Get Connected Podcast. Produced more than 45 episodes focused on private school enrollment and marketing.

Greater Seattle Area

• Product Expert: Designed, developed, and executed product webinars series to showcase the value of Blackbaud “ON” Products.
• Sales Support: Worked with Sales Associates on more complex opportunities to educate prospects on value proposition of Blackbaud K-12 solutions. Served as product expert to help schools imagine how to position products.
• Leadership: Recruited, developed, and managed an external team of 8 thought leaders to identify, create and promote signature pieces of content and campaigns to support Blackbaud K-12 inbound marketing strategy.
• Conference Planning: Developed thought leadership track for Blackbaud K-12’s annual user conference. Conference attendance grew 100% from 2014 to 2017.
• Sales Enablement: Created marketing toolkits for sales to use as they managed prospects through the sales process.

• WhippleHill Inc. (acquired by Blackbaud in 2014) provided cloud-based software for private schools. It offered four core products: enrollment management, content management, learning management, and student.
• Inbound Marketing Strategy Development: Created and executed corporate inbound marketing strategy for WhippleHill.
• Team Management: Managed a diverse team 15-20 contributors who created content to support company’s position as a market leader, improve brand messaging, enhance product differentiation, and expand the company’s.
• Video Strategist: Developed cutting edge, forward-thinking video strategy to amplify and support WhippleHill’s brand position and the launch of the “ON” Products.
• Thought Leader: Traveled the country representing WhippleHill delivering thought leadership presentations designed to educate the market and establish WhippleHill’s brand as a market leader. Presented at numerous.
• Association Work: Developed relationships with school associations across the U.S. to deliver programming for their members. Created workshops on marketing, flipped teaching and blended learning, and enrollment.

Greater Seattle Area

• edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media in education and non-profits. edSocialMedia has trained more than 2,500 people with our hands-on social media bootcamp.
• Founding Leadership: Co-founded edSocialMedia, the destination for private schools exploring the role of social media in education.
• Educational Programming: Developed a program portfolio of hands-on bootcamps and social media conferences to facilitate discussion about social media amongst contributors, practitioners, and explorers. 2,500+ people.
• Social Media Thought Leadership: Hosted two Social Media Summits (Boston & San Francisco). Speakers included industry experts like Rand Fishkin (Founder, MOZ), Joanna Lord (CMO, ClassPass), Chris Savage (CEO, Wistia).
• Contributor Management: Managed 40+ distinguished contributors who wrote blog content for edSocialMedia. Generated close to 10,000 visitors a month.
• Social Media Engagement: Grew company’s social media following to 4,900+ Facebook likes and 19,500+ Twitter Followers (2017 figures).

Greater Seattle Area

• AdmissionsQuest provides an online resource for schools & families to connect via a range of social media inspired tools. Families can keep up-to-date on the latest independent school happenings via AdmissionsQuest's.
• Founding Leadership: Founded AdmissionsQuest, an online resource dedicated to providing clear, timely, unbiased information to families working through the boarding school admission process.
• Product Development: Developed and launched first Software-as-a-Service (SaaS) online admission application platform developed specifically for private schools (2001).
• Inbound Marketing Strategy: Created and implemented a pioneering inbound marketing strategy generating more than 8MM page views since May 2007.
• Content Leadership: Created and directed an editorial plan that produced a content library of more than 1,300 blog posts, 200 articles, 6 e-books, and 146 videos. Among the largest on the web.
• Social Media Engagement: Grew company’s social media following to 3,500+ Facebook likes, 4,300+ Twitter Followers, and 600+ YouTube subscribers (2017 figures). AdmissionsQuest’s YouTube Channel has generated more than.

Greater Boston Area

• inRESONANCE, Inc. (iR) is a provider of FileMaker® Pro database solutions, web applications and Drupal-based web sites for schools and non-profits.
• Business Development: Led inRESONANCE sales effort.
• Sales Enablement: Created sales enablement strategy. Designed and developed product messaging and product demo strategy.

Masters Of Arts In Teaching (Mat), Education

Bachelor Of Arts (Ba) | History, History

Activities and Societies: Crew (Captain)

Education record