Piotr Cebo Email & Phone Number

Toronto, Ontario, Canada

Building and managing a team of data analysts. Scaling growth-marketing initiatives.• Working closely with the broader marketing team to support the identification of the most profitable marketing initiatives, forming testing and measurement plans and executing them effectively• New products and features: Formulating and executing robust and reliable testing plans, proving out their effectiveness both internally and externally• Defining marketing KPIs and critical success… Show more Building and managing a team of data analysts. Scaling growth-marketing initiatives.• Working closely with the broader marketing team to support the identification of the most profitable marketing initiatives, forming testing and measurement plans and executing them effectively• New products and features: Formulating and executing robust and reliable testing plans, proving out their effectiveness both internally and externally• Defining marketing KPIs and critical success factors and leading the creation of dashboards to help us measure against established goals and benchmarks Show less

Toronto, Ontario, Canada

Worked directly with company leadership to accelerate the growth of Points’ largest business units• Led the strategy of multiple new product concepts, from market analysis and research, stakeholder alignment and business casing, to successful launches, resulting in millions of new revenue • Collaborated with senior leaders and presented full business cases to lead team executives, having identified the most valuable and important opportunities, within existing lines of business or… Show more Worked directly with company leadership to accelerate the growth of Points’ largest business units• Led the strategy of multiple new product concepts, from market analysis and research, stakeholder alignment and business casing, to successful launches, resulting in millions of new revenue • Collaborated with senior leaders and presented full business cases to lead team executives, having identified the most valuable and important opportunities, within existing lines of business or net new• Defined pricing methodologies and marketing approaches, key success metrics and monitoring and measurement methods Show less

Toronto, Ontario, Canada

Led a team of 8 that executed 2,000+ promotions / projects annually, spanning all products and geographies (~$500MM CAD in annual revenue). Team completed: promotion-related data work; creation of marketing offers and tests; and front-end web development. • Achieved operational excellence goals via data-led continuous education, process improvement and automation strategies.• Team successfully reduced promotions error rate in 2018 by 68% YoY (95% -> 98.4% accuracy rate), all… Show more Led a team of 8 that executed 2,000+ promotions / projects annually, spanning all products and geographies (~$500MM CAD in annual revenue). Team completed: promotion-related data work; creation of marketing offers and tests; and front-end web development. • Achieved operational excellence goals via data-led continuous education, process improvement and automation strategies.• Team successfully reduced promotions error rate in 2018 by 68% YoY (95% -> 98.4% accuracy rate), all while work increased in both complexity and amount• Worked with product and engineering teams to improve marketing-execution tools, allowing for more automation and increased efficiency• Created and delivered global, multi-team training sessions to help drive morerobust development of promo testing plans – necessary as we drove grew in both amount of tasks and complexity thereof Show less

Toronto, Ontario, Canada

Context:Supported 10+ loyalty products and 40+ partners, integrating P&L and business development (BD) perspectives (2013). Subsequently managed higher value portfolio of >$100MM in annual revenue with focus on strategy. Worked closely with cross-functional team of 8 (marketing, relationship management and data science) to maximize value for both Points’ and loyalty partners. (2014–2017)• Tracked promotions, created / automated forecasts, directed revenue and/or margin… Show more Context:Supported 10+ loyalty products and 40+ partners, integrating P&L and business development (BD) perspectives (2013). Subsequently managed higher value portfolio of >$100MM in annual revenue with focus on strategy. Worked closely with cross-functional team of 8 (marketing, relationship management and data science) to maximize value for both Points’ and loyalty partners. (2014–2017)• Tracked promotions, created / automated forecasts, directed revenue and/or margin improvementanalyses and made resulting recommendations• Grew revenue, for example, growing airline partner by >40% ($1MM+) in 2 years• Gained CEO’s trust, which led to meeting invitations to offer subject matter expertise after identifying and clearly articulating a risk; defending the problem solving strategy when challenged by executives• Engaged Data Engineering team to improve reporting tools after gathering company-wide feedback, resulting in improved usefulness and efficiency of reporting across all teams to this day Show less

Mississauga, Ontario

One of 2 Business Analysts supporting a 100-strong global Business Development (BD) team, whose mandate it was to attract key mobile app companies and developers to the BlackBerry OS platforms. • Analyzed and combined immense, internal (i.e. BlackBerry network) data and external data sets (e.g. Nielsen) to draw clear and useful conclusions, critical to identifying key areas of focus for the team• Proactively identified and executed opportunities for significant cost savings, risk… Show more One of 2 Business Analysts supporting a 100-strong global Business Development (BD) team, whose mandate it was to attract key mobile app companies and developers to the BlackBerry OS platforms. • Analyzed and combined immense, internal (i.e. BlackBerry network) data and external data sets (e.g. Nielsen) to draw clear and useful conclusions, critical to identifying key areas of focus for the team• Proactively identified and executed opportunities for significant cost savings, risk avoidance, and efficiency improvements, resulting in better negotiated contracts and minimized budget exposure• Designed, implemented, and trained users in use of tools, e.g., custom Salesforce implementations, Qlikview and SAP BusinessObjects reports• Assigned by VP to 6-month project to re-work legal addendum template and instruct BD managers in its use. Involvement grew to assisting with key deals.• Finalized negotiation of a $4m contract, one of the largest signed by the team Show less

Brampton, Ontario, Canada

Through dedication and reasoned analysis, directly contributed to a significant improvement of inventory levels for many high-volume items, including all Unilever foods (Lipton, Knorr) products Canada-wide. • Through accurate baseline forecasting and promo planning, helped the team achieve one of the highest in-stock scores while maintaining acceptable stock levels across all products• Performance and mastery of the role was promptly recognized by management as shown by the… Show more Through dedication and reasoned analysis, directly contributed to a significant improvement of inventory levels for many high-volume items, including all Unilever foods (Lipton, Knorr) products Canada-wide. • Through accurate baseline forecasting and promo planning, helped the team achieve one of the highest in-stock scores while maintaining acceptable stock levels across all products• Performance and mastery of the role was promptly recognized by management as shown by the assignment of leadership training roles, as well as a promotion to a more analytical role, both within four months of having started in the position Show less

Waterloo, Ontario, Canada

Provided efficient and friendly customer service while developing interpersonal skills

Seo-Gu, Gwangju, South Korea

Spent one year living in South Korea, teaching English as a second language and Mathematics to elementary and middle-school students. • Developed more polished public-speaking and presentation / instructing skills• Gained an intimate understanding of a very different culture, from a business and personal perspective• Travelled in Korea and around Asia as time allowed

Waterloo, Ontario

Completed five, four-month, terms with Sybase iAnywhere (mobile enterprise and embedded technologies subsidiary of Sybase, now part of SAP). As an intern, I was given increasing levels of accountability, culminating with major project in which I led an international, and more senior, team. • Determined requirements for, analyzed alternatives, and implemented and managed a web metrics tool• Designed and set up reports to aid with SEO and website usability best practices. •… Show more Completed five, four-month, terms with Sybase iAnywhere (mobile enterprise and embedded technologies subsidiary of Sybase, now part of SAP). As an intern, I was given increasing levels of accountability, culminating with major project in which I led an international, and more senior, team. • Determined requirements for, analyzed alternatives, and implemented and managed a web metrics tool• Designed and set up reports to aid with SEO and website usability best practices. • Project-managed a 3-month website integration. Directed international, senior staff; mediated opposition from international staff, and along with my Director, accommodated their business needs.• Aided in an ultimately successful migration from an in-house database to Salesforce.com that involved complicated data logistics, change management, and liaising with multiple international teams. Show less

Bachelor Of Mathematics (Bmath), Honours Mathematics

Bachelor Of Business Administration (Bba), Honours Business Administration, Co-Op