Peter Chapman Email & Phone Number

Consultancy work in Revenue Growth Management, Category Management, Shopper Marketing and Sales Capability.

Watford, England, United Kingdom

Co-owner and Franchisee of the flagship Anytime Fitness club in Watford.

Established a strong reputation in Category Strategy, Sales Strategy, Revenue Growth Management and Sales Capability support for a wide range of clients. Clients included Coca-Cola, Diageo, JTI and Berghaus and work was centred in Europe but spread to the USA, Middle East, Africa and Asia.

Co-founder of the Kinetic Consulting business, and leader of the sales and marketing business unit. The focus was primarily on helping clients to 'bring their brands to life instore' and this was achieved through the use of shopper marketing, category vision and virtual reality expertise at both the strategic and tactical level.

Responsible for the Shopper Strategy and instore activation plans in the grocery channel.Highlight of the role was inspiring and delivering a virtual store capability for CCE, a first for the global Coke system.

Worked in a series of sales and marketing roles:- Customer Business Development Controller for Coop and NISA, Harrogate- Market Strategy and NPD Planning Controller, Pringles Europe, Geneva- Commercial Marketing Manager, Pampers Wipes and NPD Europe, Geneva - Brand Manager and Business leader, Pampers Wipes and NPD, London- Business Development Manager Snacks, Sainsburys team, London

Platoon Commander in Germany, Bosnia and Canada, then recruit training and staff roles in the UK and Northern Ireland.

Ba, French And Russian

Leadership & Management, Awarded Scholarship Prior To Attending