Doro develops telecom products and services for Seniors to lead full and rich lives: to do things they want to do more easily as well as the things they thought they might never do. The global market-leader in senior mobile phone, Doro offers easy-to-use mobile phones and smartphones, mobile applications, fixed line telephony with loud and clear sound.

Business development, sales, marketing and leadership services

Gigaset part of the Siemens group of companies. Hired to lead the UK & Ireland launch of a new mobile smartphone.Established new London officeHired team to deliver new products to the market, marketing, operations, HR, Finance, e-commerce. Marketing & proposition developmentSales to Amazon, Carphone Warehouse, Supermarkets, John Lewis and UK & Ireland distribution partners.

Strategic planning, sales management, sales governance, marketing, product management, pricing strategy, product ranging, negotiation planning, major account management relationship mapping

With the appointment of the new CEO leading to a refocusing on the enterprise market, I was asked to lead the sales of the software and services to the companies global carrier partners. Vodafone Global Enterprise, Orange business services, Telefonica enterprise mobility and SingTel enterprise mobility. This role was seen a critical to the long term strength of the BlackBerry enterprise business.

Hired to rebuild the executive level relationships and sales goals with BlackBerry's then largest customer. Successfully completed with sales targets plus customer base size reaching record levels within two years. Executive engagement plan successfully implemented. Strategic plan agreed and signed off at board level of both businesses.Owned the sales process across all sales regions for Vodafone, sales plans, forecasting, account plans, go to market, marketing, targets.Annual sales values of €1.8 billionSales volumes of 5.6 million handsets per year.

Overall executive accountability for leading Sony Mobile’s sales strategy across all customer, region and local market teams. Areas of responsibility:Setting and ensuring the execution of the Global Sales PlansSetting, measuring and the publishing of sales performance metricsEnsuring the regular creation of the Global Sales Demand forecastsEnsuring the creation at Account Management level of Account Plans, Customer Plans and Sales Activity PlansEstablishing the strategies and programs to expand and to differentiate our offerings to our customers - Clear proposition planningContributing and coordination to the development of training and educational programs for sales personnel through the “Sales and Marketing Academy”In conjunction with Human Resources sets the annual SIP for sales personnel.The building and managing global sales structures and channels organisation structure.Owning the Sales systems and tools includingOwning operational audits for the sales organisation.Account planningSales team training & developmentSales processSales forecastingSales best practice development and sharing programme

Responsible for leading the sales teams, sales strategy, sales process, sales methodology, training and development for the region. Account planing and co-ordination of the global customers.Ranging of the smartphones & operator sell-in programmes. Best practice sharing, strategic account management, C-level relationship management. Other areas of focus and accountability were:Setting and ensuring the execution of the regonal Sales PlansSetting, measuring and the publishing of sales performance metrics for the regionEnsuring the regular creation of the Sales Demand forecastsEnsuring the creation at Account Management level of Account Plans, Customer Plans and Sales Activity Plans for the region.Clear proposition planningContributing and coordination to the development of sales training for the regionThe building and managing regional sales structures and channelsAccount planningSales team training & developmentSales processSales forecastingSales best practice development and sharing programmeManagement reviews with each market unit in the region on a monthly basis.

Heading the "Vodafone Global Customer Unit" (GCU) Sony Ericsson's largest global customer. I successfully ran the account for 3.5 years reaching record sales in volume, value and GM. During this time i was able to execute many marketing and joint exclusive product launches with this strategic customer, helping them to hit strategic targets around 3G launch and data sales.

Having headed the marketing department for two years I was able to take this knowledge into the running of the Market Unit. The growth we enjoyed was well above our budget targets with a full year result of 3,000,000 handsets vs. a budget of just over 2,000,000 at the same time we retained our ASP at over 200 euro in the first year. In addition a total NIBT of 80m euro vs. a target of 28m was a great result. In the second year of heading the business I was able to drive the sales even further up to over 4.2million units and turnover of close to 1 billion euro.

Leading the marketing function in the newly form joint venture

In a little under a year the Sony UK business saw growth that had never been seen before this time. Market share rode from 0.2% to 7.5% at the time of the start of the JV. This growth was driven by myself using the contact I had in the UK market and industry knowledge. During that time I also created a strong team and highly motivated team.

UK MD running the mobile phones business