Market Researcher
Analyst leading US Card scaled media monitoring, quant research projects, reporting program- Built data product to democratize access to quantitative media data, influencing across Tech/Product and media teams to align stakeholder and gain development resources- Led consumer insights + competitive intelligence for Card segment teams + media partners- Special research projects with Corporate Strategy + Business Development teams- SME on consumer insights and brand perceptions within the card travel rewards ecosystem- Led quantitative social media research on Twitter/X, TikTok, Reddit