Peter Hudson Email & Phone Number

Sydney, Australia

TV1 General Entertainment Partnership is a joint venture of CBS Studios, NBC Universal and Sony Pictures Television responsible for delivering 2 highly engaging subscription television channels TV1 and SF for FOXTEL.My role of CEO commenced when the business was six years young, when the industry was starting to understand audience research and its impact on advertising. My responsibilities were twofold, grow the return from advertising revenue and develop the TV1 brand as a top… Show more TV1 General Entertainment Partnership is a joint venture of CBS Studios, NBC Universal and Sony Pictures Television responsible for delivering 2 highly engaging subscription television channels TV1 and SF for FOXTEL.My role of CEO commenced when the business was six years young, when the industry was starting to understand audience research and its impact on advertising. My responsibilities were twofold, grow the return from advertising revenue and develop the TV1 brand as a top performing channel on FOXTEL and Austar. Under my direction the team developed a unique on air personality via strong programming, innovative marketing and distinctive creative output. Achievements:Delivered excellent revenue growth for the business.Renewed TV1 channel carriage with FOXTEL and Austar in 2006Pitched and successfully launched Sci Fi Channel in 2006Recommended and launched advertising sales JV with Full Circle Media in 2007and in 2010 spearheaded the ad sales JV with Viacom to launch Ignite Media BrandsCommissioned the award winning local drama productions initiatives of Stupid, Stupid Man (ASTRA Award) , The Proposition (AFI Awards), The King (Logie) and Killing Time (AFI, ASTRA and Logie nominated).Consistently delivered strong EBIDT and dividend returns for the PartnersOversaw the Sci Fi channel rebrand to the successful SF launch in 2012Focussed on a cohesive work environment to encourage and inspire staff development. Show less

Instrumental in the creation of Ignite Media Brands, as inaugural Chairman and Non-Executive Director I have provided direction and support in the development of Ignite to become the largest independent television and digital sales network in Australia.Ignite is currently growing its share of the STV and Online ad markets by focusing on innovation, ideation, value and delivery.

Full Circle Media was created to provide independent subscription television channels represention for advertising sales on the Foxtel, Austar and Select TV paltforms across Australia. The channel portfolio included TV1, SCI FI Channel, The Movie Network Channels (Movie 1, Movie 2, Movie Extra, Movie Greats), Ovation Channel, CNBC, World Movies, Aurora and Sky Racing. Our Melbourne and Brisbane offices also handle ad sales for Cartoon Network and Boomerang Channels. FCM provided STV,online and… Show more Full Circle Media was created to provide independent subscription television channels represention for advertising sales on the Foxtel, Austar and Select TV paltforms across Australia. The channel portfolio included TV1, SCI FI Channel, The Movie Network Channels (Movie 1, Movie 2, Movie Extra, Movie Greats), Ovation Channel, CNBC, World Movies, Aurora and Sky Racing. Our Melbourne and Brisbane offices also handle ad sales for Cartoon Network and Boomerang Channels. FCM provided STV,online and mobile advertising solutions for these channels.Chairman for the three years and championed the growth of the business and oversaw the merger with Viacom to create Ignite Media Brands. Show less

Pyrmont

My responsibilities included staff development of a youthful team in the formative years of subscription television advertising sales. Worked closely with staff in development of sales systems, revenue reporting and sales support processes. The role included responsibilities of working with FOXTEL owned and operated channels and Independent channels on sales opportunities with the aim of growing advertising revenues to supplement subscriber fee income.

Chatswood

I commenced with Optus Vision shortly before the moratorium on the selling of advertising was lifted in 1997. The advertising sales opportunity had not been well defined and my role focussed on positioning the benefit of multi channel advertising to the advertising agencies of Sydney, Melbourne and Brisbane. With industry support from David Malone from MCN, we worked with Ian Garland at A C Nielsen to establish the first STV People Meter panel and launch it to the market. The panel of… Show more I commenced with Optus Vision shortly before the moratorium on the selling of advertising was lifted in 1997. The advertising sales opportunity had not been well defined and my role focussed on positioning the benefit of multi channel advertising to the advertising agencies of Sydney, Melbourne and Brisbane. With industry support from David Malone from MCN, we worked with Ian Garland at A C Nielsen to establish the first STV People Meter panel and launch it to the market. The panel of 400 homes has since developed and expanded to the current panel to over 1300 homes. This was a defining step forward for the industry and dramatically improved the quality of program schedules across the range of channels. My term at Optus Vision ended when management decided to reduce internal costs and structure outsource the process. I oversaw the tender process and appointment of Media Sales Network and the transition process. Show less

North Sydney

The aggregation of Regional Television services in Australia created the need for a co ordinated and cohesive National advertising presence. I joined the Nine Affiliates as General Manager tasked with incorporating existing individual sales units in Sydney Melbourne and Brisbane to an expanded National sales unit. The role required establishing sales processes including consistent sales policy, effective rate card structures, sales team selection and development. Initial ownership of… Show more The aggregation of Regional Television services in Australia created the need for a co ordinated and cohesive National advertising presence. I joined the Nine Affiliates as General Manager tasked with incorporating existing individual sales units in Sydney Melbourne and Brisbane to an expanded National sales unit. The role required establishing sales processes including consistent sales policy, effective rate card structures, sales team selection and development. Initial ownership of the business by WIN Television and VIC/TAS TV provided me with my earliest opportunity to report to a joint venture Board and this quickly developed my skills beyond advertising sales budget achievement.The business achieved strong revenue returns for the shareholders and within two years the business expanded to include NBN to the portfolio of channels.I was responsible for a staff of 70+. Show less

My career with the Nine Network commenced with TCN 9 in Sydney in 1981, as one of four Sydney Sales Executives, and in 1984 progressed to the role as Sydney Sales Manager of GTV 9 Melbourne with a team of nine staff and first steps in responsibility of staff management and operational budgets. In 1987 all 3 Networks developed National sales teams and the GTV role transitioned in to a role as Group Sales Manager in the expanded Sydney office of the Network. My role increased and expanded to the… Show more My career with the Nine Network commenced with TCN 9 in Sydney in 1981, as one of four Sydney Sales Executives, and in 1984 progressed to the role as Sydney Sales Manager of GTV 9 Melbourne with a team of nine staff and first steps in responsibility of staff management and operational budgets. In 1987 all 3 Networks developed National sales teams and the GTV role transitioned in to a role as Group Sales Manager in the expanded Sydney office of the Network. My role increased and expanded to the newly created role of Sydney Sales Manager. In my time at the Nine Network I was fortunate to work with Ian Gow, David Leckie and Vance Lothringer all great mentors. In 1990 People Meter technology was introduced to the Australian Television industry and with it heightened the development of the Advertising sales process and accountability. My ten years with the Nine Network impressed on me the importance of strong programme performance, supported with consistent approach to brand promotion to allow the advertising sales process to flourish. Show less

Education record

Education record