Peter Mccullagh Email & Phone Number

Seattle, WA, US

San Francisco, CA, US

• Managed a team of media buyers and data specialists overseeing OTT/CTV, OLV, Display, YouTube, and Paid Social campaigns.
• Spearhead measurement and innovation for digital outbound channels.
• Lead our partnership with Google for YouTube and DV360 initiatives.

Seattle, WA, US

• Lead media manager for the Freevee Originals Alex Rider, Leverage: Redemption, Top Class, Moment of Truth, and the upcoming Bosch: Legacy.
• In charge of campaign design, management, and reporting while leading external agency and internal partner collaboration to launch campaigns across social, display, OTT, linear TV, audio, OOH and more.
• Manage our Google relationship and led innovation across paid search, YouTube, and SERP; first of our team to launch an influencer campaign on YouTube and exceeded company benchmarks through a YesTheory x Alex Rider.
• Oversee all Twitch partnerships and in charge of establishing yearly endeavors and maintaining our innovation roadmap.

Seattle, WA, US

• Head of social advertising for Kindle Content at Amazon. Led multi-channel paid social strategy and media buying for physical and digital books, as well as Kindle Unlimited.
• Partnered with outbound marketing to design automated campaigns which utilize social ads to reach those with unopened email promotions.

New York, NY, US

- Led two teams at Applied Analytics: one providing marketing strategy insights to Warner Bros. Studios for all theatrical releases and another that worked with Turner Launchpad to bring advanced analytics and digital innovation to Turner’s ad sales division.- Partnered with WB movies and Merkle on the successful digital campaigns for Crazy Rich Asians.

New York, NY, US

- Began managing an expanded team of Analysts, Senior Analysts, and Managers in both Boston and Burbank as responsibilities grew within the Warner Bros. Studios relationship.- Partnered with our quantitative team to increase engagement and ticket sales for Ready Player One using algorithmically generated interest audiences; saw a 60% increase in showtime.

New York, NY, US

- Led a team of Analysts and Account Managers providing digital strategy and insights to the Warner Bros. theatrical team.- Provided media plans, weekly audience strategies, and detailed market analysis for films such as Dunkirk, It, Justice League, and Paddington 2; deliverables were provided weekly to the President of WW Marketing at WB.- Executed.

Boston, MA, US

- Managed the design and development of all core UX/UI projects for the Nanigans AdTech platform.- Defined product roadmap for launching new core app features and provided leadership for product development.- Collected requirements from the field and developed relationships with top-tier clients such as Wayfair, Uber, and Netflix.- Created GTM strategies.

Boston, MA, US

- Managed strategic accounts at Nanigans, including Wayfair and LLBean, designing and executing media plans that cross branding (including video), direct response, dynamic remarketing and retention.- Exceeded quarterly quotas with over $15 million of online media spend managed in 2014, acting as the lead Account Manager.- Partnered with engineers to launch.

San Mateo, California, US

- Marketing lead for the evergreen campaign of PlayStation Plus, PlayStation's premium subscription service. Helped revitalize the program by leading an aggressive acquisition campaign, increasing the user base by over 40%.- Developed a new brand and product strategy for PlayStation Plus, which debuted during the Sony press conference at E3, 2012. Worked.

Redwood City, CA, US

- EA Partners marketing lead on Alice: Madness Returns and assistant manager on Crysis 2 and Shadows of the Damned.- Owned partnerships with creative agencies to drive compelling and strategic creative for marketing campaigns such as package design, video trailers, posters, online banner ads, and merchandise.- Managed and allocated funds from a.

Berkeley, CA, US

- Led all product evaluation and competitive analysis reports for companies such as EA, Sony, and Capcom.- Responsible for video production of marketing materials, including demo reels, trailers, commercials, and online programs.- Managed production of community sites, demo reels, press kits, and game trailers for Sony, EA, LucasArts, and Activision.