Managing a portfolio of clients valued up to $120M and a team of 40, my core responsibility is to understand my clients business across all aspects of its operation. This is not limited to media, but all areas of marketing communication to unearth the clients challenges and develop solutions that will drive the business forward.Client have included: Menulog, NSW Government, Tourism Australia, Meat & Livestock Australia, Spotify, ING Bank, Plus500.

Based within the European sales organisation, I am working with the local markets, and internal stakeholders to develop & implement strategic and performance-oriented marketing plans which deliver brand and business KPI goals to drive marketing ROI.Developed and implemented a strategic and performance-oriented marketing plan to improve marketing ROI by 10% by working closely with local teams and internal stakeholders.Rolled out a global programmatic offering, which included bespoke segments and dynamic creative, resulting in a minimum 2.5x return on investmentDeveloped and implemented a post-COVID recovery plan for Marketing Directors, including strategy, creative, media, CRM, and owner communications.Guided local teams and internal stakeholders to create and execute strategic and performance-oriented marketing plans that achieved brand and business KPI goals, resulting in a 10% improvement in marketing ROI. Led the development of a Marketing ROI pilot program using econometric modelling, resulting in a 14% improvement in efficiency.

Lead the connections planning, media and creative team managing the top 30 markets. Ensuring markets deliver effective and efficient marketing communications through KPI based and consumer centric marketing communications.I developed a comprehensive global connections planning process that put the consumer at the centre and integrated all aspects of the product lifecycle and purchase funnel, including paid media, owned channels such as website, social, CRM, and the retail network.Led a cross functional team to develop a global campaign development process. Including alignment with multiple internal departments (brand/model strategy, content, events, sponsorship, product, manufacturing, PR), the top 6 markets plus creative and media agencies.I coached my team to drive a change management program with the top 30 markets to adopt the new communications planning structure and process. I created and conducted marketing communications two-day training across 20+ countries throughout Europe, China, South America, Africa and the Middle East to the marketing, PR and aftersales teams, plus the creative and media agencies.

Responsible for the development and use of media in core (top 18) countries outside of Europe. Co-developed lifecycle strategy architecture and process.Led local team engagement for the global media pitch.Developed and ran transition workshops in 10+ markets post completion of the pitchInstigated and authored RFP for a global Data Management Platform (DMP) and ran the pitch process

Responsible for end-to-end marketing communication including brand strategy, campaign development, sponsorship, retail and events. I developed and implemented a growth strategy which led to record levels of brand growth. I developed Cannes Lion winning campaigns, encompassing all aspects of marketing communication including brand strategy, campaign development, sponsorship, retail, and events. Some notable achievements include:Developing "Tough Sell," a social media platform campaign that utilized a sequential and retargeting strategy, which led to a record high consideration for the Golf model, as well as a dramatic increase in core brand metrics (consideration, 1st choice). Creating "Welcome to the Family," my largest brand campaign to drive core brand metrics (likeability and consideration). This campaign was globally recognized as best-in-class in terms of strategy and execution and was recreated by the Chinese market.