Peter White Email & Phone Number

Greater London, England, United Kingdom

Currently part of Reality Labs, building Metaverse tools that will revolutionise learning in all walks of life.+ Crafted Metaverse experiences for the world of work, by building and optimising user journeys across 2D and 3D spaces.+ Designed and implemented a new critical comms experience for Workplace, directly optimising a key USP of the product.+ Created a new Information Architecture for the Workplace UI, with content strategy and purpose at its core.+ Led a project updating key Facebook brand terminology for a work audience, including the renaming of News Feed.+ Added personalisation to the collaboration experience on Workplace through Chat.+ Focused on levelling up the onboarding and adoption journeys for Workplace features, increasing value in the product.+ Reimagined notifications for Workplace, worked across a multi-discipline team to implement it.

London, Greater London, United Kingdom

+ Decision maker and a lead writer on major campaigns including the roll out of 5G, iPhone launch, Christmas, Black Friday sale, and the #BeUnlimited campaign – Vodafone’s biggest for a decade.+ Content strategy specialist – templating pages, working on strategy for entire journeys and micro strategies for singular pages.+ Messaging Lead for Vodafone's biggest propositions – redefining the way we explain and promote roaming, 5G and unlimited plans among others, then writing and publishing messaging guides to be used across the business.+ Content Lead on key products and innovation projects, working hand-in-hand with creatives, developers and stakeholders from across the business.+ Writing, editing and testing UX copy for every step of the user journey – from first contact to purchase to retainment.

+ Led content creation and editorial on major projects for a top UK insurance brand.+ Created new ways of communicating Aviva's message through app and voice experiences.+ Consulted on content strategy and worked with designers, product owners and legal teams to improve online journeys. + Collaborated with stakeholders inside and outside Aviva to transform our online messaging.+ Took on managerial responsibilities to cover maternity leave.

London, United Kingdom

+ Created ad, website, print and blog copy for a travel brand with a global audience.

London, United Kingdom

+ Wrote copy and developed engagement strategy for global brands+ Devised and executed campaign messaging for Chivas Regal+ Created social media content for Sainsbury’s+ Wrote a script for a promotional video+ Carried out competitor research and discovery+ Helped EY with their Rio Olympics campaign

London, United Kingdom

At Destria I wrote and edited an online newsletter, designed and created content for websites, arranged and promoted exclusive events for The Knot London and built a social media presence for both businesses and non-profit organisations. I also edited the book 'AIM: The Activating Ideas Method' by John O'Brien, Founder of Destria.I took full advantage of the creativity that the role allowed. My written, communicative and creative strengths were successfully put into practice at Destria.

London, United Kingdom

Alongside my daily duties at Destria, I organised and promoted events for the company's leadership network, with partners including Google and M&C Saatchi. Maintained loyal membership base with articles, email campaigns and other content both online and offline. Provided support for all aspects of these high-profile events, including presentations and hospitality.Built relationships with a wide range of stakeholders including CEOs, journalists, creatives, publicists, bankers and entrepreneurs.A huge highlight of The Knot was hosting and managing events for HRH The Prince Of Wales, at Clarence House – often for the Prince's Trust or other charities he is patron for.

Guildford, United Kingdom

As a member of the Recruitment & Admissions team I promoted national campaigns, acted as first-point-of-contact for prospective students and supported the UCAS process for the University of Surrey. This included the organisation and management of Applicant Days for several faculties.The role required great communication skills – I regularly represented Surrey's brand at national UCAS events and liaised with stakeholders on a global scale.

London, United Kingdom

Part of an editorial team, I worked with authors to write, edit and present content that matched Readwave's unique brand and tone.

Winchester

Went above and beyond to support Winchester's student recruitment campaign, even organising and hosting interview days where I offered pearls of wisdom from my still very fresh experience as a student.

Surrey

Expert pint-pourer.