Peter White is a Content Designer @ Meta at Meta. He possess expertise in writing, copywriting, communication, editorial, branding and identity and 45 more skills. Colleagues describe him as "I've collaborated with Pete on a number of projects and he's a breath of fresh air to work with. Rather than trying to write copy that mollifies internal stakeholders, he's prepared to challenge and have tough conversations to make sure that copy - and the wider content strategy it falls into - benefits customers first. On top of this, everything he does produce is uncomplicated, effective and fresh. This is what being an expert in copywriting and content design is all about. I can say with confidence that Pete is an expert!" and "I have had the pleasure and longevity of working with Pete during his time at Aviva. We worked together on a variety of projects to improve the digital journeys in savings and retirement. Pete was exceptional at turning customer feedback and data analysis into copy recommendations for web journeys. He managed business stakeholders and walked them through the gap between their own knowledge and what customers were saying they wanted to find common ground and create web journeys that met business objectives and enhanced the customer experience. I could always count on Pete to know the customer, speak to their expectations, and explain that rationale back to the business so they came along on the journey to digitise traditionally offline product experiences. I’d happily recommend Pete for anything that requires knowing who your customer is and speaking to them across digital platforms in an engaging way."