Priscilla Gandel Email & Phone Number

Arlington, Virginia, United States

Greater New York City Area

Launched and grew successful marketing business serving Fortune 100 and 500 clients including American Express, MassMutual, Prudential and Blue Cross Blue Shield.

New York, New York, United States

Engaged on a wide variety of marketing and brand initiatives critical for growing and protecting the value of the $22 billion American Express brand including:- Support, advise and mentor brand team members globally - Strategic development, management, streamlining, transformation and authoring of all brand guidelines- Advisor to 2018 re brand team to introduce and implement the company’s new global brand strategy; served as enterprise point person for identity assets and for review of branded marketing materials - Key member of 2020 team to lead branding of American Express in China – the first foreign card network approved to clear and settle transactions there- Initiated and guided development of the brand’s first ever tone of voice, a critical brand identity element, and member of the sonic identity team- Collaborated to create first American Express brand site - the brand resource for all employees and agencies- Developed and evolved brand training for 83,000 employees in 60 countries plus all critical suppliers and partners- Instrumental in rallying 62,000+ employees across 28 markets to live the brand- Surveyed, analyzed and presented purpose strategies of major brands to inform establishment of American Express brand purpose- Co-founder of in-house agency – built team, led account management and new business development; doubled billings from year one to year two - Led international multi-disciplinary teams responsible for development and launch of the first-ever metal payment card and for the first-ever folding card; registered inventor on both patents- Worked on numerous B2B high-profile programs including launch of the Small Business Saturday/Shop Small movement, Corporate Card initiatives and customer service rep training

New York City Metropolitan Area

A health and beauty start-up that leverages technology and telemedicine to bring anti-aging prescription strength products and services direct to consumers' homes.- Consult with founders to provide strategic direction on brand building and marketing strategy- Collaborate on website development, testing, evolution, digital media strategy and specific search, social media and email campaigns

Connecticut, United States

- Developed targeted strategy and plan for EPay positioning, naming, customer segmentation and increasing adoption of e-pay/bill services for significant cost savings while shifting the internally focused mindset to a customer POV- Wrote strategy and directed creative team to develop and produce multiple retention and conversion communications

Newark, New Jersey, United States

- Built and implemented strategy for telesales unit resulting in significant decreases in lost prospect rate and increases in process efficiency- Analyzed consumer mindsets to arrive at consumer-focused positioning, break-through design and user-friendly copy for new materials- Wrote strategy and directed creative team to develop and produce numerous prospect and customer communications- Created and delivered a unique marketing workshop which resulted in new understanding effective and impactful marketing

Greater New York City Area

Account management and financial responsibility for all East coast business of the San Francisco marketing agency. Responsible for $16 million in annual billings. Launched the New York office and established the company’s East coast presence. Built and managed East coast staff.

Greater New York City Area

Responsible for all customer and prospect communications and direct marketing sales efforts for the Community Banking Group.

Greater New York City Area

Managed the internal direct marketing agency. Supervised account, creative and support staff.

Ba, Political Science

Marketing Management Program

Semester Abroad

Education record