I'm focused on the emerging discipline of Category Design - helping companies define the category they are in and align their product and company so that they can become the Category King - taking the lion's share of profits. I'm passionate about the process of inventing and growing innovative products. Every part of it! I love the business side - category design, vision, strategy, financial models, analytics. I love the product side - product definition, product roadmaps, customer development, user experience design. And I love the marketing - positioning & branding, advertising, customer acquisition, SEO, PR, events and uncovering the latest social and growth hacking techniques. Mostly, I enjoy working with teams that are smart, aggressive, and fun.I've been fortunate to help grow some amazing products: With Maya, we launched next-generation 3D animation software that took the industry by storm and became the dominant market leader, causing our main competitor, Microsoft, to exit the market. (And we also won an Oscar for Scientific and Technical achievement.) With Flash, we grew to become the #1 installed software on the planet with over a billion users, and the engine behind other industry winners like YouTube, Hulu, and Zynga.At Fluid, we delivered the first successful Social Commerce stores within Facebook and the leading product customization platform used by top brands including The North Face, Reebok, and Vans.Specialties: Category Design, Business Strategy, Marketing, Global Branding, Product Marketing, Product Management, Startups, Social Commerce, Mobile.