Phaedra Ruffalo, M.S., Cpsi
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Phaedra Ruffalo, M.S., Cpsi Email & Phone Number

Marketing Innovation and Strategy Consultant - Founder and CEO at Surge Innovators
Location: Chicago, Illinois, United States 17 work roles 3 schools
1 work email found @aeb.org LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Current company
Role
Marketing Innovation and Strategy Consultant - Founder and CEO
Location
Chicago, Illinois, United States
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Who is Phaedra Ruffalo, M.S., Cpsi? Overview

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Phaedra Ruffalo, M.S., Cpsi is listed as Marketing Innovation and Strategy Consultant - Founder and CEO at Surge Innovators, a company with 5 employees, based in Chicago, Illinois, United States. AeroLeads shows a work email signal at aeb.org and a matched LinkedIn profile for Phaedra Ruffalo, M.S., Cpsi.

Phaedra Ruffalo, M.S., Cpsi previously worked as Commercial Strategy Manager at The Hain Celestial Group and Marketing Innovation and Strategy Consultant - Founder/CEO at Surge Innovators. Phaedra Ruffalo, M.S., Cpsi holds Bachelor Of Science - Bs, Food Marketing & Distribution from Rochester Institute Of Technology.

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Email format at Surge Innovators

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Profile bio

About Phaedra Ruffalo, M.S., Cpsi

With over two decades of experience in the Food Service, Consumer Brands, and Ingredients industry, I am a driver of growth and innovation. My expertise lies in global strategic planning, marketing innovation, and successful revenue-generating product launches. Renowned for my collaborative and customer-centric approach, I excel at building strong relationships and working effectively with cross-functional teams. My work is fueled by a genuine dedication to inspiring and empowering others to achieve their full potential. As a detail-oriented problem solver, I am passionate about developing practical solutions that deliver tangible outcomes. Leveraging my deep-rooted passion, I strive to: - Revealing transformative consumer insights that drive impactful strategies - Cultivating and fostering the growth and success of brands, regardless of their size - Challenging industry norms to unlock significant progress and expansion - Empowering decision-making through data-driven practices and continuous improvement - Leveraging collaboration as a catalyst for achieving remarkable outcomes in the marketplaceThroughout my professional journey, I have consistently been a catalyst for positive transformation, embracing challenges as opportunities for growth and leaving an enduring, positive impact. I have demonstrated proficiency in leading cross-functional teams and collaborating effectively with diverse stakeholders. Additionally, I bring extensive experience in managing budgets and supervising teams, showcasing my leadership and management skills. With a track record of delivering exceptional results, including significant top-and-bottom-line growth, I have played a pivotal role in driving business plans, global market expansion, innovation, design thinking sessions, renovation, cost optimization, training, and research programs that have resulted in increased servings and successful product launches.Above all, I believe that our approach to work is paramount in achieving exceptional results. By fostering a positive and inspiring environment, we unlock the full potential of individuals and create opportunities for extraordinary accomplishments.Thriving in dynamic environments, I am eager to leverage my skills and experience to contribute to your organization's success. Let's connect and explore opportunities to drive growth and innovation together.#foodservicemarketing #foodinnovation #cpg #upcycled #businessconsultant #marketresearch #ingredients #sustainability #consumers #ideation #designthinking #internationaldevelopment

Listed skills include Cross Functional Team Leadership, Product Development, Brand Management, Brand Development, and 46 others.

Current workplace

Phaedra Ruffalo, M.S., Cpsi's current company

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Surge Innovators
Surge Innovators
Marketing Innovation and Strategy Consultant - Founder and CEO
Chicago, IL, US
Employees
5
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17 roles · 32 years

Phaedra Ruffalo, M.S., Cpsi work experience

A career timeline built from the work history available for this profile.

Marketing Innovation And Strategy Consultant - Founder And Ceo

Surge Innovators

Chicago, IL, US

Commercial Strategy Manager

Current

Hoboken, New Jersey, US

Hain Celestial's new division, Away From Home and Small Format is poised for pivotal growth. As the Commercial Strategy Manager, I lead national channel marketing strategies, driving our iconic, better-for-you brands into Foodservice, Vending, and Convenience channels. Reporting to the Vice President of AFH and Small Format, I align our efforts with 'Hain.

Jan 2024 - Present

Marketing Innovation And Strategy Consultant - Founder/Ceo

Current
Surge Innovators

Sought out by colleagues and former clients to support them in their initiatives. Surge Innovators is food strategy in motion that delivers strategic design thinking rooted in insights that translates to marketable results. SURGE Innovators is a comprehensive food strategy and marketing innovation consulting and coaching firm for the global food and.

Mar 2022 - Present

Consultant - Food And Beverage Marketing Innovation And Strategy

Tokyo, Tokyo, JP

Sought out by GourmetPro to join their network. GourmetPro is an international network of CPG food and beverage experts supporting industries new business needs for expansion. #Innovation #Food #internationaldevelopment #marketing #marketinsightNorth American advisor and product innovation expert supporting innovation strategies for GourmetPro’s clients.

Dec 2022 - Mar 2024

Director Of Food Chain Outreach And International Development

Chicago, IL, US

A newly created position per new leadership restructure in Jan. 2021 - designed AEB Food Chain Outreach strategy, customer targets for new customer collaboration for 2022 launch for CPG, retail, and food service clients. Leveraged data to improve scale growth strategies with a cross-functional team. Established a 5-year strategic plan for increasing egg.

Jan 2021 - Dec 2021

Senior Director, Market Development

Chicago, IL, US

Led and managed the design of global marketing and innovation strategies based on international and food industry experience for the Market Development department with a deep understanding of consumers and cultures across all markets, utilizing quantitative and qualitative research insights to drive business impact for CPG and food service clients, that.

Jul 2017 - Jan 2021

Senior Marketing Manager-Global

Chicago, Illinois, US

A privately held company, with revenues at $1.4 Billion in 2017.Restructured and led marketing department by implementing new project management/qualitative research methodologies.Supported customer marketing strategies and new product development initiatives with cross functional teams globally.

May 2014 - Jul 2017

Innovation Director

MX

Innovation Director for U.S. and Canadian markets targeting retail, in-store bakery, and foodservice channels. Leveraging qualitative and quantitative research and created concepts leading cross-functional teams that resulted in numerous successful launches for branded, private label, and licensing initiatives. (Formally Maple Leaf Bakery, aquired in 2014)

Jan 2013 - May 2014

Sr. Manager - Innovation And Market Research - Food Service

Marshall, Minnesota, US

Identify, validate and build new food & technology platforms and brand development for the Schwan's Food Service company via qualitative and quantitative research.

2011 - 2013 ~2 yrs

Manager- Marketing Innovation - Food Service

Marshall, Minnesota, US

Evaluate current brand strategies and identify future food, health & nutrition, packaging and technology trends for the expansion of Schwan's Food Service current and future platforms.

2011 - 2012 ~1 yr

Senior Business Development & Innovation Manager

Mclean, Virginia, US

Primary focus on product innovation and renovation (from inception to launch) of the Uncle Ben's portfolio within the Foodservice industry. I also support any National and Regional chain customization projects and website.

Mar 2005 - Dec 2010

Marketing Manager

Mclean, Virginia, US

Marketing Manager for the Uncle Ben's Brand for the Foodservice segment (commercial and non-commercial accounts) of Mars Foods Incorporated. Started as Trade and Channel Marketing Manager in March 2005 and was promoted after 5 months to Marketing Manager.

2005 - 2007 ~2 yrs

Marketing Manager

Chicago, IL, US

Marketing Manager for the Quality Chef Frozen Soup brand in the Foodservice channel (National, Street and non-commercial accounts).

2003 - 2005 ~2 yrs

National Account Marketing Manager - Mrs. Smith'S Brand

Marshall, Minnesota, US

Product Manager for the Mrs. Smith's Dessert brands (previously a Flowers Food Company, until April 2003) in the Foodservice segment. I worked on both National accounts, non-commercial and private label (Sysco and US Fooodservice).Launched several new products both regionally and nationally.

2000 - 2003 ~3 yrs

Regional Sales Manager - Adams Business Forms

US

Regional manager of 13 states with a broker sales force for this product line. Products were guest checks and cash register rolls for the Foodservice segment.

1999 - 2000 ~1 yr

Category Manager/Buyer

Monrovia, California, US

East Coast buyer/category manager in expanding the chain to the east coast from 13 stores to 33 stores in the late 1990s. I oversaw and increase revenue by 27% ++ collectively in the following categories, produce, floral, household goods, housewares, breakfast cereals, and protein bars. Currently, they have over 200 stores on the east coast and in the.

1998 - 1999 ~1 yr

Sales Manager

Salinas, California, US

Sales manager for the southeast region focusing on retail and national foodservice segments. Start-up, was one of the first five employees. Now a billion dollar company.

1994 - 1998 ~4 yrs
Team & coworkers

Colleagues at Surge Innovators

Other employees you can reach at hain-celestial.com. View company contacts for 5 employees →

3 education records

Phaedra Ruffalo, M.S., Cpsi education

Bachelor Of Science - Bs, Food Marketing & Distribution

Rochester Institute Of Technology

Master Of Science - Ms, Hospitality (Focus On Food Marketing)

Rochester Institute Of Technology

Certificate, Data Strategy: Leverage Ai For Business

Massachusetts Institute Of Technology
FAQ

Frequently asked questions about Phaedra Ruffalo, M.S., Cpsi

Quick answers generated from the profile data available on this page.

What company does Phaedra Ruffalo, M.S., Cpsi work for?

Phaedra Ruffalo, M.S., Cpsi works for Surge Innovators.

What is Phaedra Ruffalo, M.S., Cpsi's role at Surge Innovators?

Phaedra Ruffalo, M.S., Cpsi is listed as Marketing Innovation and Strategy Consultant - Founder and CEO at Surge Innovators.

What is Phaedra Ruffalo, M.S., Cpsi's email address?

AeroLeads has found 1 work email signal at @aeb.org for Phaedra Ruffalo, M.S., Cpsi at Surge Innovators.

Where is Phaedra Ruffalo, M.S., Cpsi based?

Phaedra Ruffalo, M.S., Cpsi is based in Chicago, Illinois, United States while working with Surge Innovators.

What companies has Phaedra Ruffalo, M.S., Cpsi worked for?

Phaedra Ruffalo, M.S., Cpsi has worked for Surge Innovators, The Hain Celestial Group, Gourmetpro - Food & Beverage Experts, American Egg Board, and Newly Weds Foods.

Who are Phaedra Ruffalo, M.S., Cpsi's colleagues at Surge Innovators?

Phaedra Ruffalo, M.S., Cpsi's colleagues at Surge Innovators include Michael Pankey, Kate Fleming, Steve Sherwood, Kara Monteiro, and Tabitha Anthony.

How can I contact Phaedra Ruffalo, M.S., Cpsi?

You can use AeroLeads to view verified contact signals for Phaedra Ruffalo, M.S., Cpsi at Surge Innovators, including work email, phone, and LinkedIn data when available.

What schools did Phaedra Ruffalo, M.S., Cpsi attend?

Phaedra Ruffalo, M.S., Cpsi holds Bachelor Of Science - Bs, Food Marketing & Distribution from Rochester Institute Of Technology.

What skills is Phaedra Ruffalo, M.S., Cpsi known for?

Phaedra Ruffalo, M.S., Cpsi is listed with skills including Cross Functional Team Leadership, Product Development, Brand Management, Brand Development, Market Research, Food, Consumer Products, and Product Innovation.

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