5+ years’ experience in promoting sustainable global trade through the Export Assistance Program across Asia, including program strategic planning, budgeting, business development, marketing, partnership development, program efficiency, HR development & recruitment–- Led 10+ export consultants of diverse background and culture in all operational aspects of Export Assistance Program in a transparent, carefully-budgeted and well-managed manner to support suppliers in emerging markets–- Supported 1500+ export suppliers across Asia in home products, garments, fashion accessories, gifts premiums & packaging, kitchenware, basketware, ceramics and so on–- Equipped and trained export consultants with necessary tools, skillsets and knowledge to uphold the assistance to suppliers and improve team members’ productivity–- Organized and facilitated 3+ annual leadership workshops for all team members about export leadership knowledge–- Managed editing team to strategically plan on the content generation and production schedule, pre-research and in-depth research on a variety of labor-intensive export sectors in Asia for program’s annual planning and operation –- Associated with trade partners and government sectors in development to organize supplier training workshop, business matching events–- Exhibited at 10+ international B2B trade shows in Hong Kong specialized in home products, fashion accessories, garments, etc. to promote and connect suppliers with buyers–- Increased program awareness through a consolidated, strategic digital marketing plan including various marketing activities such as social media platforms, email marketing, PR newswire, brochures, print ads, bazaars and other channels –- Organized, led, executed and monitored marketing activities to ensure effectiveness–- Recruited, coached, developed and evaluated team members’ performance, analyze program productivity

–- Supported Program Manager to track, monitor and evaluate program efficiency–- Supported Program Manager to organize, prepare and exhibit in international B2B trade shows–- Provided assistance to export consultants in operational tasks–- Trained new team members

–- Interviewed more than 180 suppliers featured in Vietnam Sourcing Reports such as: furniture, home décor, fashion accessories, garments, footwear, ceramics, kitchenware, etc.–- Wrote more than 80 business profiles for the Vietnam Sourcing Reports. Those reports will be sent to buyers worldwide via websites, tradeshows, etc.–- Wrote in-depth research such as Industry Overview and Product Prices for various industries–- Trained in-person more than 80 suppliers how to use online marketing tool from Global Sources–- Wrote news releases on some published reports sent to website, PR newswires, associations, news agencies and suppliers–- Conducted phone calls with suppliers from different industries to recruit them for the Developing Country Export Assistance Program in Vietnam–- Paid visit to the suppliers’ factories or offices for insight knowledge about each company and further, gather information about the industry Set up and man the Developing Country Sourcing Report booth in China Sourcing Fair of Global Sources every April and October since 2010–- Helped organize workshop “How to win more export orders” to train suppliers with partners