Peter Harris Email & Phone Number

Kitchener, Ontario, Canada

Developing and delivering marketing content and messaging across all channels with a focus on digital, including website, social media and advertising platforms. Transitioned website tracking from UA to Google Analytics 4 (GA4) and launched interactive real-time performance tracking dashboards for website, social, and advertising results. Relaunched and optimized corporate blog and landing pages from WordPress to HubSpot. Implemented new SEO initiatives, content marketing… Show more Developing and delivering marketing content and messaging across all channels with a focus on digital, including website, social media and advertising platforms. Transitioned website tracking from UA to Google Analytics 4 (GA4) and launched interactive real-time performance tracking dashboards for website, social, and advertising results. Relaunched and optimized corporate blog and landing pages from WordPress to HubSpot. Implemented new SEO initiatives, content marketing strategies, and interactive web developments. Increased traffic from Google display ads by over 1,000% and search ads by 295% year over year. Overall digital marketing strategy led to a 20% increase in website traffic in one year. Show less

Toronto, Canada Area

At Yackler, I create editorial content, social media strategy, and professional communications for clients ranging from high tech to consumer lifestyle, from autos to B2B. This includes blog articles, product descriptions, web usability text, social posts, infographics, press releases, presentations and speeches among many other things.Clients have hit new levels of user engagement as a direct result of my contributions – exceeding expectations on a shoe-string budget. Results matter.… Show more At Yackler, I create editorial content, social media strategy, and professional communications for clients ranging from high tech to consumer lifestyle, from autos to B2B. This includes blog articles, product descriptions, web usability text, social posts, infographics, press releases, presentations and speeches among many other things.Clients have hit new levels of user engagement as a direct result of my contributions – exceeding expectations on a shoe-string budget. Results matter. (Details available offline.) I also identify and investigate strategic revenue-generating opportunities for Yackler, negotiate contracts and manage partnerships across industries. Show less

Brantford, Ontario, Canada

One year contract to manage the marketing and communications for the not-for-profit community services agency. Along with managing online and social media communications, event planning and fundraising, this contract included planning, designing, and launching a new website for the organization. - Surveyed internal/external stakeholders about web usage and desired functionality - Designed and coded mockup pages - Wrote RFP for developers and hosting service providers -… Show more One year contract to manage the marketing and communications for the not-for-profit community services agency. Along with managing online and social media communications, event planning and fundraising, this contract included planning, designing, and launching a new website for the organization. - Surveyed internal/external stakeholders about web usage and desired functionality - Designed and coded mockup pages - Wrote RFP for developers and hosting service providers - Managed the construction, content creation, and delivery of the new website Also: - Planned and directed the annual fundraising campaign (matching pre-COVID donation targets with an online-only event.) - Managed public relations and media outreach- Doubled social media engagement across channels Show less

Toronto, Canada Area

Writing the online / offline content, communications, and messaging for the country's largest career website. This includes managing the editorial team in English and French, writing news, sales and marketing collateral, speeches and presentations for upper management, press releases, white papers, social media posts, and generally being the voice of the brand. In this capacity I have served as company spokesperson from on blogs, print media, and call-in radio to the local and national… Show more Writing the online / offline content, communications, and messaging for the country's largest career website. This includes managing the editorial team in English and French, writing news, sales and marketing collateral, speeches and presentations for upper management, press releases, white papers, social media posts, and generally being the voice of the brand. In this capacity I have served as company spokesperson from on blogs, print media, and call-in radio to the local and national TV news, C-SPAN and even on the Oprah Winfrey Network.Managed the website transition to new content management systems – twice as platforms evolved and business needs expanded. Created landing pages and microsites for clients from across regions and industries. Spearheaded the social media / PR campaign for a National Work from Home Day for Canada. (This campaign won gold at the Canadian Marketing Awards for PR.) A short video about the success of that social media campaign: https://www.youtube.com/watch?v=9WoAtXX3MvA&list=PL4AEAE7CD641CF4AB&index=3&t=0s NewslettersRedesigned the look, feel, content and distribution method of the candidate and employer newsletters. From an open-rate of 1-2%, I brought these to an average open-rate of 15% and took the click-through-rate from a decimal point to over 30%. Social Media Increased Facebook connections with Workopolis from 55 people to over 100,000, grew Twitter followers by over 1,000%, and launched the country's first career site YouTube channel (which has now had over one million video views). Show less

Choosing the stories, writing the headlines and creating the images to power the homepage of Yahoo! Canada.In the first months of my tenure, we delivered the highest homepage content clicks in the history of the portal three months in a row and delivered numerous record-breaking days and weeks. Became media spokesperson for the company on pop culture and editorial issues. Appeared on television as well as in numerous radio and newspaper interviews on behalf of Yahoo!. Attended… Show more Choosing the stories, writing the headlines and creating the images to power the homepage of Yahoo! Canada.In the first months of my tenure, we delivered the highest homepage content clicks in the history of the portal three months in a row and delivered numerous record-breaking days and weeks. Became media spokesperson for the company on pop culture and editorial issues. Appeared on television as well as in numerous radio and newspaper interviews on behalf of Yahoo!. Attended in-house management training program reserved for leaders of the organization. Maintained steady growth in overall click-through-rate while hitting all sales and advertising commitments in directing user clicks off the homepage. Show less

Toronto, Canada Area

Choosing the features, writing the headlines and creating the images to populate the homepage of sympatico.msn.ca each day.Monitored the media and other sites as well as real-time traffic on Sympatico / MSN to ensure the portal accurately reflects the news and interests of the Canadian audience. Monthly reports on the success of the homepage during my tenure repeatedly used the word ' staggering ' to describe the increased click-through- rate and year-over-year growth. Clicks increased… Show more Choosing the features, writing the headlines and creating the images to populate the homepage of sympatico.msn.ca each day.Monitored the media and other sites as well as real-time traffic on Sympatico / MSN to ensure the portal accurately reflects the news and interests of the Canadian audience. Monthly reports on the success of the homepage during my tenure repeatedly used the word ' staggering ' to describe the increased click-through- rate and year-over-year growth. Clicks increased YOY by 73% one month, 77% the next. That increase only started to moderate into the 30% range as, after a year, I was competing against myself rather than previous editors. I maintained a CTR far above what was even hoped for, exceeding targets and expectations. Show less

Managed the content, messaging and code of Monster Canada in both English and French. I launched specific online communities for students, managers and a host of industry specific domains each including relevant career news and advice as well as targeted job search functionality.I have also given workshops for job seekers on best practices on the job market and key skills such as resume writing and interviewing. I have represented Monster at conferences speaking to large… Show more Managed the content, messaging and code of Monster Canada in both English and French. I launched specific online communities for students, managers and a host of industry specific domains each including relevant career news and advice as well as targeted job search functionality.I have also given workshops for job seekers on best practices on the job market and key skills such as resume writing and interviewing. I have represented Monster at conferences speaking to large audiences (including to the Canadian Olympic Team) about the power of the Internet. Show less

I researched and wrote profiles of travel destinations. Spent weeks at a time travelling, visiting with tourism offices, hotels, restaurants and attractions. Wrote in-depth guidebooks and prepared layout and maps.

MII incorporates both Travelscape Publications and Vacationscape.com.I wrote profiles of tourist destinations including summaries of the history and culture as well as sightseeing, activities, dining and nightlife for publication both in the Travelscape guidebooks and on Vacationscape.com.-Transformed website from ground up. Increased traffic by over 100%.-Wrote ad tags, slogans and magazine advertisements for MII’s clients, including bars, restaurants and tour providers all… Show more MII incorporates both Travelscape Publications and Vacationscape.com.I wrote profiles of tourist destinations including summaries of the history and culture as well as sightseeing, activities, dining and nightlife for publication both in the Travelscape guidebooks and on Vacationscape.com.-Transformed website from ground up. Increased traffic by over 100%.-Wrote ad tags, slogans and magazine advertisements for MII’s clients, including bars, restaurants and tour providers all over Mexico. -Managed a team of researchers and data-entry clerks. Show less

Master'S, Comparative Canadian Literature

Along with fostering a love of learning and literature, this program stresses skills such as leading group discussions, introducing new.

Bachelor'S, Professional Writing

With the BA in Professional Writing, I am proficient at translation, technical writing, publicity writing, journalism and just about every.