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A charismatic sales leader with an extensive track record of success in director level roles with unique experience within multiple grocery, convenience, wholesale and horeca. A strategic and commercial expert who has delivered growth within many of the UK's biggest businesses through building great teams, creating strong commercial relationships and skilled negotiation. An excellent communicator who has been recognised for consistently over performing in a sales focused environment.
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Account DirectorAsahi Group HoldingsBristol, Gb -
Head Of Category Buying And Demand PlanningNectar Imports Limited (Asahi Uk) Sep 2023 - Present
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CommercialAsahi Uk Nov 2020 - Nov 2023 -
DirectorSellworthy Sep 2019 - Aug 2020BristolWorking with drinks SMEs, helping create sales through initiating strategies for various aspects from pack price, sales force optimisation, customer engagement and creating compelling sales proposals.
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Business Unit DirectorBirds Eye Foods Mar 2017 - Sep 2019FelthamLeading a team of Account Controllers, NAMs and Execs across key retailers: Asda, Sainsburys, Morrisons and Co op. A key member of the Birds Eye Sales Leadership Team. Played a central role in the integration of the Aunt Bessie and Goodfella's brands in to the Birds Eye business. Part of a commercial team that was recognised with a 2019 Grocers Gold Award for turning the Birds Eye brand around and delivering a 4% growth in 2018. -
Commercial Director - On Trade ManagedAnheuser-Busch Inbev Jan 2016 - Dec 2016NationalHeading up the managed On Trade customers team for AB Inbev, 110 customers covering: Hotels, Restaurants, Leisure and Catering, High St, M&B and New Business . Leading a significant team of Account Controllers, NAMs and Account Managers. Selling Stella Artois, Budweiser and Corona into the biggest licensed customers. -
Commercial Director - On Trade Key Accounts And StrategyAnheuser-Busch Inbev Mar 2015 - Dec 2015NationalHeading up 70 Key On Trade customers and part of an On Trade turnaround strategy project. Specifically responsible for the set up of a new Urban sales force. Leading a total team of 43 sales people at various levels from Account Controller, National Account Manager, Field Sales Managers and Sales Execs.
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Commercial Director - Asda And Morrison'SAnheuser-Busch Inbev Jun 2008 - Mar 2015NationalManaging the Asda and Morrison's business for ABI with a turnover of £250m. This involved leading strategy, JBP negotiation, developing and mentoring my team of NAMs and AMs and playing a leading role in the over all business strategy within ABI.
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Account Director - Sainsbury'S And DiscountersAnheuser-Busch Inbev Jan 2006 - Jun 2008NationalHeading up the JS and Discounters team with full P&L responsibility for this £150m turnover business. Led a team of 7 including NAMs, KAMs and Commercial Analyst.
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Account Controller - Booker And IcelandAnheuser-Busch Inbev Jan 2004 - Jan 2006NationalManaging the Booker Business Unit which included Iceland as part of the Big Food Group.Led a team of 10 at various levels.
Phil Allen Skills
Phil Allen Education Details
Frequently Asked Questions about Phil Allen
What company does Phil Allen work for?
Phil Allen works for Asahi Group Holdings
What is Phil Allen's role at the current company?
Phil Allen's current role is Account Director.
What is Phil Allen's email address?
Phil Allen's email address is ph****@****hoo.com
What schools did Phil Allen attend?
Phil Allen attended Bournemouth University, Bournemouth University.
What skills is Phil Allen known for?
Phil Allen has skills like Business Strategy, Negotiation, Key Account Management, Customer Insight, Account Management, Shopper Marketing, Key Account Development, Trade Marketing, Forecasting, Sales Management, New Business Development, Brand Management.
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Phil Allen
Bristol -
Phil Allen
Newbury5pingidentity.com, quest.com, aol.com, seczetta.com, transmitsecurity.com2 44 207 XXXXXXXX
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Phil Allen
London -
Phil Allen
Trading , Procurement And Category Management Leader With Extensive Experience Of Working In Large And Small Retail / B2B Businesses.Newquay3officedepot.com, ryman.co.uk, avansas.com
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