Philippe Roederer Email & Phone Number

New York, Ny, Us

I started this journey 16 months ago and have what I believe is the best Espresso Martini ready to drink on the market. Our soon to be released Cappuccino Martini will also be an industry first. Our cocktails are crafted with 100% Columbian Espresso, 6 X distilled Vodka and ready to pour at Full Cocktail Strength. We’ve made bar quality, crafted cocktails easy to enjoy all in a one step process. Pour right from bottle or can into shaker / shake over ice / pour into a glass. With a perfect crema guaranteed. Launching with great friend, TV personality Nigel Barker is also well versed in the alcohol space with his Shaken & Stirred Podcast.

New York, United States

Projects: Cultor Premium Bar Made Tequila Can cocktail (www.drinkcultor.com): 9/22 - PresentWorking with Miami based company on the launch of a premium blue agave canned cocktail RTD. Worked with leadership team on RTM and trade marketing strategy. Launching in FL in June with TX / GA / TN in Summer before expansion in NE in fall 2023.Private Pier Industries (https://proclamationwhiskey.com): 1/22 - PresentWorking with Berlin based Investment company on US launch of Proclamation Irish Whiskeys. Developed trade and RTM strategy. Grew distribution to 15 markets in last 12 months with plans for expansion to 20 markets by end of 2023. Achieved 2000+ PODs in Q1 2023 leading up to St Patricks.Howler Head: (https://howlerhead.com): 6/21 - 11/22Worked with CEO on launch of Howler Head in US market. Lead sales and trade marketing for US market. Realigned RTM and grew distribution from 32 to 50 states in 12 months. Leveraged UFC and Celebrity backing for key visibility and sampling opportunities in Key On and Off premise. Took brand from R12 15K cs to above 50K cs in less than 18 months. Campari onboarded as strategic investor in Sep 2022. Helped transition distribution to Campari distribution network.Della Vite Prosecco (https://dellavite.com): 5/21 - 4/22Worked with co-founder and CEO on September 2021 US launch of premium prosecco brand founded by the Delevingne sisters. Negotiated National distribution contract with SGWS. Developed RTM and trade marketing strategy. Launched in FL / NY / CA / IL. Hired team of 3 market managers. Brand House Wine and Spirits (http://brandhousews.com): On Going advisoryWorking with founder on Naughty French Rose project. Speakeasy Co (https://www.speakeasyco.com): On Going AdvisoryWorking with co-founder and CEO on Speakeasy DTC platform

New York

Hired by Group CEO to re-position US and Canadian Branded Spirits portfolio initially under existing third party import structure before moving to own QBNA import structure. Restructured sales and marketing in alignment with P&L expectations resulting in savings of 1M over first 18 month period. Worked with executive team in setting up new QBNA import company. Led re-alignment of distributor network with key changes in strategic markets. Implemented targeted approach to brand building around simple and easy to execute trade marketing initiatives

New York, Ny

DAVOS BRANDS: 4-6 month consultancy project Dec 2016 - June 2017. Hired by Chairman and CEO to help reposition TYKU Sake brand around new package launch scheduled for Q2, 2017. Challenged with task of initiating quick turnaround in building platform to grow brand awareness and pull at trade and consumer level. JAX COCO: Full time consultancy project Dec 2015 - Dec 2016. Hired by Chairman to work alongside new group CEO based in Hong Kong at repositioning Coconut Beverage, Oil and Chip North American business. Implemented a complete restructuring of company which involved shutting down US and Canadian offices, reducing portfolio from 17 to 3 SKUs and aligning with board on new go to market beverage strategy. Brought on board new North American importer within 6 months of start of project and initiated launch of new strategy. Reduced burn rate from 120K per month to less then 15K per month with clear path towards sustainable growth.

New Haven

Hired by Founder and Board to re-position start up company against aggressive 3 year growth plan. Freshbev is the Nation’s first vertically integrated Craft Juicery with a portion of the revenue stream generated from its co-packing business and other from company owned brands RIPE Craft Bar juice, a line of cold pressed fresh craft bar mixers and RIPE Craft Juice, the first line of cold pressed fresh cranberry

New York

ILEGAL MEZCAL: Advisory BoardAdvising founder and board on brand development and strategy of leading Mezcal Brand.Key projects: Transition to new US Importer Cooper Spirits / Channel strategy in key Markets / Fundraising NEW WORLD SPIRITS:Working with founders on launch of Solbeso, a new cacao based spirit. Key projects: Launch of brand in NY metro market / Sales and marketing strategy / target account planning and program development / recruitment strategySOUL CYCLE: Hired by founder to develop plan for private label bottle water roll out for leading Manhattan based chain of health clubs located in New York, California and Connecticut. Project included sourcing of water, packaging, supply chain and cost for launch in 25 locations through local distribution partners.

Part of executive Management team. Responsible for National Account on and off premise business, development of "On Premise / Key independent retail" go to market initiatives and strategy, development of prestige channel (Louis XIII, Champagne, Trade outreach), as well as implementation of targeted consumer brand building platforms and trade programs for all brands in the RCUSA portfolio. Other responsibilities included development of a RCUSA 41 person key account manager and ambassador organization accountable for distribution, visibility and activation in top account universe in key target US markets. In coordination with sales and marketing, oversaw hiring of key personnel, development of new sales / brand training platforms and tools for RCUSA sales force and distributors, target account planning and program development. Conducted pricing analysis across core brands and worked with sales and marketing on maximizing profitability by SKU and channel.

Part of executive Management team. Led a 32 person marketing team through 9 direct reports. Responsible for marketing activities for RCUSA portfolio of brands. Helped turn marketing department from tactical to strategic division of company. Worked closely with global team and VP sales on implementing new sales, marketing and communication initiatives against long term "value strategy" of company. Launched successful new Remy "V" brand extension. Developed new consumer and brand marketing plans designed to support aggressive sales campaigns with focus on increasing market share and margin.

New York, New York

Joined start up premium bottle water company in first year of business. Grew business to $33 Million or 1.8M cases in Americas by end of 2008 despite declining market for bottle water business subsequent to environmental and economic concerns. Established cost efficient premium sales and marketing strategy, created new sales tools, developed organizational infrastructure. Directed all planning, budgeting, forecasting, HR, Finance and administration initiatives. Completed building of distribution network in the US and expanded distribution to Canada, Central America and the Caribbean. Headed initiative on potential brand partnership ventures. Worked closely with Founder and board on new product initiatives and Capital raising efforts.

New York, New York

Joined investment group Hicks Muse and Tate to help restructure North American business for Mumm and Perrier-Jouet champagnes following acquisition of brands from Seagrams. Part of executive management team which helped sell Mumm / PJ to Allied Domecq for a $200Million profit in less then 2 years. Held accountability for all sales and marketing initiatives in US and Canada. Developed ambassador team. Implemented development of new brand strategy with US import partner, Seagrams Chateaux and Estates.

New York, New York

Joined start up company in 1991, which grew from a $5 Million to $110 Million in revenue company in 10 years. Responsible for 15 states in Eastern USA from NY to FL. Hired trained and managed sales force of 8 people whose responsibilities were to sell, promote, educate and market the Clicquot Inc portfolio. Oversaw distributor activity. Initiated grass root brand building initiatives which helped grow word of mouth and loyalty in the trade and with consumers.