Design custom digital experiences for companies across multiple industries. Clients include:UpsideHōM, NatureEye, Avesha and CMT Solutions

THE LIFESTYLE BY YOU COMPANY: Support business goals by designing for projects across JCPenney’s omni-channel ecosystems. Improving the customers coupon experience in JCP app to reduce confusion while promoting new features that benefit sales while used in-stores. Improved buying guide experience, for responsiveness and to boost sales.- Iterate on existing features, products, and strategizing solutions. - Implementing innovative solutions rooted in commerce, adaptable, organized, passionate, and strategic.- Visually communicate complex task flows and interaction designs.- Collaborate closely with Experience Research & Design team members.- Work closely with UX Research and A/B to develop data driven design solutions.- Present design work to UX, Product, and Engineering teams.-Run user research studies- Design System Management - Maintain and update existing design library creating visual consistency across design and development. - Design in an agile environment with measurements, testing, rapid analysis and iterations.- Build cross-functional relationships with key stakeholders critical to the delivering UX solutions with related data.

Designed end-to-end customer experiences for both desktop and mobile to maximize operational effectiveness. Developed a variety of marketing materials for print and web including logos, banners, and social media posts. Provided analytics to ensure compliance of specifications. Monitored and facilitated success of innovative strategies KEY COMPETENCIES: CONSISTENCY, TREND ANALYSIS, SOLUTIONS DEVELOPMENT, PROCESS IMPROVEMENT, INFLUENCINGRedesigned apps for responsiveness by introducing mobile first design practices• Maintained consistency across mobile and web platforms• Ensured scalability across different screen sizes• Examined existing product screens and created wireframes for mobile screen sizesKEY COMPETENCIES: ANALYTICAL ACUMEN, BRANDING, HORIZONTAL & VERTICAL COMMUNICATION, MARKETING, UX DESIGNRebranded company and product suite• Created logo and branding guidelines for flagship product autoboard• Produced wireframes to map out website structure• Implemented appropriate navigation patterns based on platformKEY COMPETENCIES: CROSS-FUNCTIONAL LEADERSHIP, PROBLEM SOLVING, TIME MANAGEMENT, PROCESS IMPROVEMENTSAssembled design team by hiring two new designers• Performed needs analysis for positions and posted job• Screened and interviewed candidates to select best hands• Extended offers to candidates and negotiated salary

Assembled library of patterns and components fully documented with behavior, anatomy and states. Created large library of icons. Spearheaded design to show clients and new hires, high level overview of product suite, and how they communicate together. Monitored pricing, and program features. KEY COMPETENCIES: STRATEGIC PLANNING, UX DESIGN, UI DESIGN, ILLUSTRATION, LEADERSHIP, TIME MANAGEMENT, CONTINUOUS IMPROVEMENT, PROCESS IMPROVEMENT, DESIGN SYSTEMSIncreased design team productivity and consistency by creating design system from scratch• Produced large library of patterns and component • Documented library of patterns and components complete with behavior, anatomy and statesKEY COMPETENCIES: LEADERSHIP, SKETCH, FLINTO, ANIMATION, SOLUTION DESIGN, INTERACTION DESIGN, DESIGN SYSTEMSGrew ROI through creation of marketing animation • Planned animation script with design team to achieve desired objectives• Converted screens from sketch and imported them into Flinto• Deployed Flinto to animate interactions and transitionsKEY COMPETENCIES: COORDINATION, VENDOR MANAGEMENT, TEAMWORK, RESEARCH, VISUAL DESIGN, RFP Collaborated with CEO and VP over design needs for RFP• Designed RFP to meet potential client needs, and present company professionally• Researched design tactics for business proposals• Delivered RFP designs ahead of schedule to management satisfaction