Sales and marketing IT associate supporting CDP, marketing automation strategy, and enterprise Salesforce Sales and Service Clouds

Artificial Intelligence and Automation ConsultantAreas Of Focus:-CDP Implementation-Customer MDMWorked on several major enterprise application projects both in the MDM and CDP space for retail and manufacturing clients. My role specifically is around business enablement, use case design, requirements gathering, data analysis, tool configuration, user training, and testing

Artificial Intelligence and Automation ConsultantAreas Of Focus:-CDP Implementation-Customer MDM-Worked with a product team at a major luxury retailer to design and implement a CDP platform that enables agile digital marketing. Developed detailed user stories and worked to enable marketers using the new technology to bring real business value from their data.-Worked on a customer data quality initiative and customer MDM design project at a major US manufacturing company

Areas Of Focus:-Customer MDM-Data GovernanceProjects:-Advised a large auto OEM on a digital strategy for the future of dealerships-Helped implement a customer MDM system at a major luxury retailer; closing the gap on siloed data-Worked with a product team to design and implement a CDP platform that enables agile digital marketing

Worked closely with the program staff to stay current with recruitment trends for prospective students- Managed team of 25 student ambassadors- Coordinated schedules for the graduate program's recruiting events- Collected data on prospective undergraduate students and ran analytics to access the programs recruiting strategies- Presented/participated in recruiting events for various audiences to focus on increasing enrollment- Accessed/evaluated prospective candidates for admission- Engaged with students to answer program related questions and provided sound advice- Collaborated with teammates on the ambassador team to conduct candidate interviews- Mentored admitted students as a participant in the MSIS Buddy Program

-Researched topics in money and banking under the guidance of Dr. Leonidas Zelmanovitz, a fellow at the Liberty Fund. -Explored economic topics such as full reserve banking, the history of deposit/fractional reserve banking in Western countries, subjective value theory, origins of money, monetary history, and the influence if any, the Spanish Scholastics had on modern Austrian economic thought. -Worked with the publishing department at Liberty Fund by assisting the Executive Assistant and Marketing/Fulfillment Coordinator. -Organized, verified, and added to the customer database of over 50,000 entries, pulled PDF transmittal documents and created a spreadsheet that listed suggested reviewers for the 20 newest titles published, updated title statuses on Liberty Fund’s Amazon site, and performed a price audit on title metadata.Liberty Fund is a private educational foundation established to encourage the study of the ideal of a society of free and responsible individuals. Liberty Fund conducts more than 150 conferences throughout the year in the U.S, Canada, Latin America and Europe. Liberty Fund also publishes as many as 20 books each year covering topics in law, history, economics, and philosophy. Liberty Fund operates two online libraries as well.

ExactTarget, a Salesforce.com company, provides services such as email marketing, mobile messaging, social media marketing, and predictive capabilities to improve company engagement.