Michele Phillips Email & Phone Number

Orlando, Florida, United States

• Worked with the VP of Exhibitor Sales to create this new role to focus on increasing revenue by marketing to existing trade shows• Prepare and manage over 200 sales campaigns a year with the Business Development Teams - $6 Million revenue increase for FY21 (Scope of revenue - $147 million)• Report creation and active communication to branch and senior leaders in regards to the campaign’s progress and educate them on the sales cycle (over 700 calls annually)Accomplishments• Increase of $6 Million dollars over previous year (pre-Covid)• Received the Stand-Out Award for the quarter twice• Worked with the IT Team to create a PowerBI report that offered more details on where leads were generated and booking specifics per show, per month and year over year

• Established sales goals, reports and implemented accountability metrics for local and remote team members – 13 direct reports• Developed and implemented best practices, SOP’s, systems, and information flow to ensure sustainable profitability• Coached and developed the sales team to help them achieve and exceed their revenue and business goals • Maintained a solid history of growth by 9.5% or $2 Million by strategically executing effective campaigns to target winsAccomplishments• Increased revenue for the region by $2 Million• Helped secure a $400K piece of business for FY20

Orlando, Florida, United States

• Executed all aspects of the Walt Disney World Account for the following divisions: Meetings and Events, Travel Industry, runDisney and Disney Sports (Exhibit program management)• Coached and developed the sales team to create a successful sales cycle from initial lead to onsite execution, including pricing, proposal, production, customer service, invoice and post show follow- up/thank you• Created and implemented training for new in-house CSM’sAccomplishments• Secured the Walt Disney Account for another 4-year contract• Exceeded sales revenue goal by $1.3 Million

Orlando, Florida, United States

Executed all aspects of the Disney Account for the following divisions: Meetings and Events, Travel Industry, runDisney and Disney Sports.Provided exhibitors with products and services helping them to meet and exceed their tradeshow objectives. Including but not limited to custom construction exhibits, rental exhibits, carpet, furnishings, graphics, labor, event technology, props, etc.Effectively managed work flow in various platforms to generate necessary information for the production team.Mentored, coached and trained peers and new employees.

Greater Orlando

Orlando, Florida, United States