Scott Reid Email & Phone Number

Minneapolis, Minnesota, United States

OVATIVE GROUP – Minneapolis, MN Sr. Director, Creative – Creative Lab – January 2023 – PresentOvative Group is an independent Media, Measurement, Creative, and Consulting firm with a vision of “transforming the measure of marketing success.” With the creation of Enterprise Marketing Return (EMR), a media metric that takes into account offline and online sales to help demonstrate marketing’s role in driving business holistically, Ovative is setting the standard for marketing activation today.Ovative’s Creative Lab is a multi-disciplinary team of writers, designers, production artists, animators, and video editors tasked with helping clients find new ways to be relevant to customers, with a particular focus on cross-channel strategy. In addition to leading work for clients as diverse as American Eagle/Aerie, General Mills, Michigan Lottery, Academy Sports, Belk, and others, I am helping to shape full-funnel strategy across Ovative.

Minneapolis, Minnesota

Bright Health is a diversified, digitally native healthcare company that aims to “Make healthcare right. Together.” Through our exclusive care partnerships with leading health systems in local communities we are reshaping how people and physicians achieve better health together. As part of the marketing team at Bright Health I lead and co-ordinate a team of writers, designers, UX and UI specialists, and am the chief brand guardian, delivering concepts and executions for a wide variety of internal constituents, while also managing external agency partners. • Oversee all marketing initiatives including: direct mail, social media and digital advertising, go-to-market marketing and advertising, creative direction across our different digital platforms, operational materials, corporate materials, and internal branding and communications.• Inspire creative thinking in cross-functional team settings, including production, media, operations, engagement, and technology.• Lead brand architecture, positioning, verbal and visual identity, and brand guideline creation to be socialized throughout the organization.

Greater Minneapolis-St. Paul Area

A subsidiary of WPP, a London-based multinational advertising and public relations company, Geometry Global is a global brand-experience agency with operations in 56 markets worldwide. It helps brands thrive in a multichannel world by shaping and changing people’s behavior.I led a WPP-designed, multi-agency team of approximately 20 art directors, copywriters, product designers, data analysts, strategists, and technologists in developing custom solutions for multiple General Mills brands in Shopperworks, a bespoke solution to build brands and drive conversion. • Directed the creative work of a team that delivered more than 400 projects annually for the third largest account in North America.• Managed integrated creative campaigns with a retail thrust that included traditional print media, digital and social media, and in-store executions• Partnered with strategy teams to develop real insights and spur breakthrough creative thinking.

Greater Detroit Area

The Mars Agency is a fully integrated, global industry leader in shopper marketing with offices in eight U.S. cities as well as London & Toronto. In 2011, Mars purchased Philter Communications (below).With Mars, I directed a department of more than 85 creative staff in multiple disciplines and offices throughout North America. Guided all creative work of both internal staff and contractors, planned and administered the department budget, and interviewed and hired staff.• Co-wrote and executed a new internal agency process, “MarsWay,” that defines how to organize people internally for projects and define a philosophical process for getting to ideas. The process, which is still in use today with minor modifications, defined each skill and the order in which they were executed.• Served as a member of the Executive Leadership Team that set a vision for an agency rebranding, a year-long process of differentiating Mars from traditional advertising agencies by showing how work is different, what Mars believes in, and backs it up with work done in the marketplace.• Contributed to developing and managing successful relationships with such clients as Campbell’s Soup, Pepperidge Farm, Pfizer, T-Mobile, Walmart, Keurig, Colgate-Palmolive, Tom’s of Maine, Pace, Abbott Nutrition, Coca-Cola, GlaxoSmithKline, Delmonte Canada, Student Price Card, Money Mart, Kraft, Shoppers Drug Mart, Longo’s, Loblaws, and Cargill (Truvia).

Toronto, Canada Area

Philter was a boutique creative agency providing such services as graphic design, B2B and B2C marketing, strategic planning, advertising, web development, branding, digital marketing, experiential and environmental design, and retail merchandising design.My partner and I created and built the new agency to profitability with as many as 15 employees, eventually selling it to The Mars Agency, and remaining with that agency as Executive Creative Director.• I pitched and closed contracts with such clients as Canadian Tire, Outdoor Broadcast Network, EllisDon, Bentall Kennedy, Ontario Tire Stewardship, St. Clement’s School, St. Lawrence Market BIA, William Osler Health System, Hotel Association of Canada, and Jones Brown Insurance Brokers.• Successfully built strong loyalty among clients throughout Canada.

Toronto, Canada Area

One of the world’s largest advertising agency networks, the present company was formed by merging with Draft Worldwide in 2006, which had bought Fuel Advertising in 2001.I joined Fuel advertising as Art Director for custom publications for Ontario Tourism and Canada Post. Guided the work of an artistic team and also contributed copy as a copywriter.• I was promoted to Senior Art Director on the basis of quality of work and was assigned to the agency’s largest accounts, which included the Hudson Bay Company, the Responsible Gambling Council, Ontario Place, Home Outfitters, the Ontario Lottery and Gaming Corporation, HSBC, Baker & McKenzie Barristers and Solicitors, the Heart and Stroke Foundation, the Ministry of Finance, and the Canadian Museum of Civilization.

Certificate, Book And Magazine Publishing

Completed this master’s level, post-graduate publishing program that included such communication skills as design, copywriting.

Ba (Honours), English

Education record