Scott Reid Email & Phone Number

Minneapolis, Minnesota, United States

OVATIVE GROUP – Minneapolis, MN Sr. Director, Creative – Creative Lab – January 2023 – PresentOvative Group is an independent Media, Measurement, Creative, and Consulting firm with a vision of “transforming the measure of marketing success.” With the creation of Enterprise Marketing Return (EMR), a media metric that takes into account offline and online.

Minneapolis, Minnesota

• Bright Health is a diversified, digitally native healthcare company that aims to “Make healthcare right. Together.” Through our exclusive care partnerships with leading health systems in local communities we are.
• Oversee all marketing initiatives including: direct mail, social media and digital advertising, go-to-market marketing and advertising, creative direction across our different digital platforms, operational materials.
• Inspire creative thinking in cross-functional team settings, including production, media, operations, engagement, and technology.
• Lead brand architecture, positioning, verbal and visual identity, and brand guideline creation to be socialized throughout the organization.

Greater Minneapolis-St. Paul Area

• A subsidiary of WPP, a London-based multinational advertising and public relations company, Geometry Global is a global brand-experience agency with operations in 56 markets worldwide. It helps brands thrive in a.
• Directed the creative work of a team that delivered more than 400 projects annually for the third largest account in North America.
• Managed integrated creative campaigns with a retail thrust that included traditional print media, digital and social media, and in-store executions
• Partnered with strategy teams to develop real insights and spur breakthrough creative thinking.

Greater Detroit Area

• The Mars Agency is a fully integrated, global industry leader in shopper marketing with offices in eight U.S. cities as well as London & Toronto. In 2011, Mars purchased Philter Communications (below).With Mars, I.
• Co-wrote and executed a new internal agency process, “MarsWay,” that defines how to organize people internally for projects and define a philosophical process for getting to ideas. The process, which is still in use.
• Served as a member of the Executive Leadership Team that set a vision for an agency rebranding, a year-long process of differentiating Mars from traditional advertising agencies by showing how work is different, what.
• Contributed to developing and managing successful relationships with such clients as Campbell’s Soup, Pepperidge Farm, Pfizer, T-Mobile, Walmart, Keurig, Colgate-Palmolive, Tom’s of Maine, Pace, Abbott Nutrition.

Toronto, Canada Area

• Philter was a boutique creative agency providing such services as graphic design, B2B and B2C marketing, strategic planning, advertising, web development, branding, digital marketing, experiential and environmental.
• I pitched and closed contracts with such clients as Canadian Tire, Outdoor Broadcast Network, EllisDon, Bentall Kennedy, Ontario Tire Stewardship, St. Clement’s School, St. Lawrence Market BIA, William Osler Health.
• Successfully built strong loyalty among clients throughout Canada.

Toronto, Canada Area

• One of the world’s largest advertising agency networks, the present company was formed by merging with Draft Worldwide in 2006, which had bought Fuel Advertising in 2001.I joined Fuel advertising as Art Director for.
• I was promoted to Senior Art Director on the basis of quality of work and was assigned to the agency’s largest accounts, which included the Hudson Bay Company, the Responsible Gambling Council, Ontario Place, Home.

Certificate, Book And Magazine Publishing

Completed this master’s level, post-graduate publishing program that included such communication skills as design, copywriting.

Ba (Honours), English

Education record