Phil T. Email & Phone Number

California, United States

Palo Alto, California, Us

San Mateo (San Francisco Bay Area), Ca, Us

Managed a team of 3 in collaboration with the product, content, creative, training, sales support, and engineering teams to strategically plan, produce, execute, and analyze end-to-end B2B and B2C email marketing programs utilizing Salesforce Marketing Cloud and Acoustic.

• Strategized with clients on email and online marketing campaigns. • Consulted on audience targeting/segmentation goals and ensured execution requirements are met.• Provided campaign metrics, analytics, insights, and recommendations.• Optimized email marketing operation and QA processes.Email Service Provider experience: Eloqua, CheetahMail, Epsilon, Lyris, Publicaster, and ExactTarget.

Menlo Park, Ca, Us

• Managed end-to-end email marketing automation campaigns (Lead Generation; Branding; Drip; Transactional; Events; Strategic Alliance) for 7 brands at Robert Half Corporate utilizing Eloqua (SaaS), Epsilon (Unica/DREAM), Jira (Agile/Sprint), and Workfront.• Collaborated cross functionally with brand marketing, content, creative, strategic alliance, advertising, human resources, and web development teams.• Optimized email campaign performance via A/B and multivariate testing, list segmentations, creative and responsive design management.• Analyzed key marketing metrics to provide insights and recommendations for email program improvements.• Created Standard Operating Procedures for internal training and processes.

Provided B2B/B2C clients with personalized marketing services including the following:• Planning/managing email marketing, eNewsletter, and direct mail campaigns for customer acquisition/retention, onboarding, lead nurture, and lifecycle programs.• Generating event registrations for industry conferences, webinars, and workshops.• Strategizing demand generation, membership engagement, and product upsell campaigns.• Marketing analytics - Tracking, analysis, and recommendations.• Database marketing.• Developing sales territory.• New product launches.• Marketing project management.

• Planned and executed email marketing campaigns across multiple products.• Strategized and promoted online memberships, seminars, webinars, and eNewsletters.• Managed marketing database, list segmentations/rental, direct mail, and telemarketing activities.• Established corporate email opt-in/opt-out procedures and managed IP reputation.

Owned and operated independent children recreation and enrichment center. Managed daily operations, marketing, advertising, event planning and coordination.

Woodland Hills, California, Us

Developed marketing strategies to acquire and retain customers for online and offline products. Managed marketing database to enhance the quantity and quality of audience records and demographics. Streamlined department procedures and operations.