• Managed B2B Performance Marketing strategy for Loyalty & POS products, collaborating with XFN stakeholders from Sales, Brand, CRM, Product, and RevOps and sharing learnings with global teams• Monitored lead funnel metrics and optimized omnichannel strategy to ensure balance in quality and volume of inbound leads while hitting target CPL and CAC, resulting in a 50% improvement in lead quality and 150% improvement in conversion rate • Built automated workflows using in-platform tools, data connectors, and Zapier APISumUp is a financial technology company that allows businesses of all sizes to receive payments quickly and simply, both in-store and online. Named as Europe’s fastest-growing company in the Inc. 5000, SumUp supports over 3 million merchants globally and operates in 34 markets across Europe, the U.S., Brazil and Chile. With its card terminals and online services relied upon by businesses of all sizes from DHL to black cab drivers – SumUp is the partner of choice for small businesses from every walk of life.

• Owned the planning and execution of high-growth B2C clients’ paid social media strategy, encompassing: timelines, budgeting and forecasting, funnel strategy, campaign structure, audience segmentation, A/B testing • Crafted data-driven narratives and insights on performance to recommend next steps• Corresponded with channel partners and internal stakeholders (creative and analytics teams, other channel managers) to leverage the latest resources and tactics for overall client strategy

• Grading learning reviews from staff trainings and reporting results, insights, and feedback to instructor• Preparing materials for staff trainings and events and managing distribution of follow-up Qualtrics surveys• Co-managing the content and growth strategy for the UC Berkeley employee Instagram (ucbstaff)• Designing presentation slides, blogs, flyers, evites, and staff organization logos• Assisted with building and optimization of NOW Conference mobile app and HR web content

● Led creative projects for social media campaigns that reached audiences of 700,000+ globally through UC Berkeley’s channels● Planned and executed storytelling through UC Berkeley's official Instagram (ucberkeleyofficial) and Snapchat (ucberkeley)-- including brainstorming, storyboarding, copywriting, and omnichannel execution

• Supervising the Marketing Director on organization’s omni-channel marketing strategies, from growing brand awareness via development of marketing collateral, to driving conversions via social media and targeted ads• Revamped marketing efforts, which led to an increase in senior portrait appointment bookings and book sales following a previously downward trend• Supervising the Clients Directors on product distribution, email correspondence, and staff management • Collaborating with Tech Director on rebranding and rebuilding website to optimize client experience• Managing organization’s finances by creating budgeting plans, making club purchases, overseeing member reimbursements, and maintaining cash flow records

• Transformed large datasets from various sources into concise, story-driven dashboards and infographics to report on KPIs of programmatic display, video and retargeting campaigns throughout activation• Conducted brand studies to draw insights about consumers’ brand perception• Formed and pitched a media plan with other interns in a final presentation to senior directors and managers • Utilized tools like VLOOKUP and pivot tables and charts for efficient data processing and reporting