Phong Nguyen Email & Phone Number

Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam

• Led a key Dutch Lady initiative in 2023, launching the Dutch Lady Entry Pack as the most affordable glass of REAL Milk in the market in Q3’23 and successfully spreading out the compelling REAL MILK story to both External and Internal stakeholders.• Executed an agile Route-to-Market plan with only 2 months preparing (including trade plan, consumer promotion, MT promotion, GT visibility expansion plan), achieving impressive number of selling outlet (+165%) and surpass product penetration… Show more • Led a key Dutch Lady initiative in 2023, launching the Dutch Lady Entry Pack as the most affordable glass of REAL Milk in the market in Q3’23 and successfully spreading out the compelling REAL MILK story to both External and Internal stakeholders.• Executed an agile Route-to-Market plan with only 2 months preparing (including trade plan, consumer promotion, MT promotion, GT visibility expansion plan), achieving impressive number of selling outlet (+165%) and surpass product penetration KPI (2.5pts in Q3’23)• Developed and implemented the first O2O consumer promotion for the Fino Segment, achieving an outstanding 30% conversion rate (compared to the 7% norm in FCV). Also successfully minimized operational risks associated with traditional consumer promotions, such as gift with purchase and trade discounts.• Pioneered PowerBI integration, optimizing business analysis processes and saving hours of manual work. Show less

Hanoi, Hanoi, Vietnam

• Growth the brand to become a Market Leader in Men's Shoes category on TikTok Platform in Q3, Q4 of 2021 and Q1 of 2022• Generated monthly revenue of $85K by promoting products via Omni-channel (FB, TikTok, E-commerce)• Transformed to online business model to mitigate the risks of Covid 19 and constantly operate company• Decreased 30% CPA (cost per action) and increased 50% orders by build Mass Content Production Technique• Scaled revenue to e-commerce (Shopee) and received… Show more • Growth the brand to become a Market Leader in Men's Shoes category on TikTok Platform in Q3, Q4 of 2021 and Q1 of 2022• Generated monthly revenue of $85K by promoting products via Omni-channel (FB, TikTok, E-commerce)• Transformed to online business model to mitigate the risks of Covid 19 and constantly operate company• Decreased 30% CPA (cost per action) and increased 50% orders by build Mass Content Production Technique• Scaled revenue to e-commerce (Shopee) and received 1000 orders (20% of monthly order) after 1 month of launch Show less

Vietnam

• In charge of user development and product branding & marketing• Worked closely with people in need to identify their insightful problems and develop the product with Tech team• Representative of founding team to participate in various Startup Competiton and Incubators and most achieved great prizes (Champion of Business Challenge, Top 2 Vietnam National Startup competition, Top 60 Startup Wheel, Top 25 CiC 2019, etc)

Vietnam

• Successfully building the project management process from scratch and help the project work smoothly with just 3 members• Decrease the cost of acquiring new active users by 15%• Increase 40% conversion rate of non-active users to active users by setting up an automation chatbot system for user• Successfully implemented many campaigns with big corp (Traveloka, Viettel, etc)

Vietnam

• Founder and developer of the biggest and famous english community on instagram (ielts_izone) with more than 100.000 followers.

Vietnam

• Created and developed entertainment contents for Millenials and Gen Z. Many post reach up to 1,000,000 FB users

Bachelor'S Degree, External Economics

School'S Valedictorian

Highest exam result of National Competition (Group A and B) in high school to graduate Foreign Trade University