Ceo
Current# We assist Companies in creating a competitive edge through maximizing their in-market effectiveness - and the positive impact on their target consumers - ELIMINATING MARKETING WASTAGE# Currently leading a FMCG board of directors in business process adoption and functional alignment with end target of a proficient SOP process across multiple functions, working on (the same) one set of numbers. Delivering a fully coordinated Brand Marketing/Trade Marketing and Distribution execution, driven by world best practice Cycle Planning process for maximum impact on the target consumers.# 2016 acted as Project Lead for Sales Service Model Optimisation project completed for world leader multi-national Company through which we delivered US$ 15mn in improved Sales Force Effectiveness and Efficiency - with significant additional upsides earmarked outside of project scope.# We provide full Company Diagnostics and Solutions; Trade Marketing and Distribution Survey/Opportunity Analysis; Time and Motion Studies; Brand and Trade Marketing & Distribution Strategy Co-ordination; Best Practice Processes and Procedures; Retail Census; Outlet Universe Priority Classification; Optimum Trade Coverage Plan; Supply Chain Efficiency; Cycle Planning and Sales Operational Planning; Sales Force right-sizing and optimisation; Physical Implementation; Training and Coaching; Bench Marking; Ongoing Best Practice Advisory Services