Helping businesses grow through the implementation of customer and data-centric strategies and the development of insight-led products.Product & product marketing strategist and senior team leader with 18+ years of experience in delivering value and ROI from data/insights and technology, with extensive expertise in within fintech, financial services, payments, e-commerce, SaaS, retail, technology, B2B, SMB/SME, FMCG, and consultancy sectors. Highly skilled in setting up and managing new product strategy and product marketing practices within start-ups and scale-ups, building new product propositions (0-to-1), designing and implementing products/solutions strategies and go-to-market plans, managing and upskilling cross-functional teams and leading end-to-end sales pitches at C-suite level. Main skills:Management Consultancy & Business Development / Business Transformation & Change Management Growth Initiatives / Stakeholder Value Creation / C-level Relationships / Go-to-Market strategy / KPIs / OKR & Goal Setting / Predictive Analytics / Demand Planning / Forecasting / MarTech / AdTech / Technology Platforms / Solution Development / Mobile Application / Product Launch (0-1) / User Engagement / Customer Acquisition / Retention / Loyalty / Rewards Programme / IoT / Business Intelligence / AI & ML Tools / Data Science Product / Multiple Data Source Integration / AB Testing / MMM / Customer Lifetime Value (CLV) / Value Propositions / USP / Uplift & ROI generation / Product Positioning / Market Research / Competitive Intelligence / Customer Insights / Senior Stakeholder Management / Data Analytics / Data Integration & Management / Marketing Analytics / Google Analytics (GA4) / Evaluation & Measurement / Strategic Planning / P&L Management / Budget Ownership / Strategic Planning & Project Lifecycle Delivery / SaaS Product Leadership / Commercial Strategy / Sales Enablement / CRM Strategy / Customer Segmentation / Best Practice Project Management / Agile, Kanban, Scrum / New Product Design / User Experience (UX) / User Interface (UI) / Performance Optimisation / Financial Reporting / Brand Tracking / Strategic Partnerships & Contract Negotiation / Programme Governance, Controls & Reporting / Matrix Team Leadership, Coaching & Motivation / Price Optimisation & Promotional Planning / Predictive Analytics / Forecasting / Vendor Management / Matrix Team Leadership / Coaching & Motivation / Team Hiring & Upskilling
Listed skills include Market Analysis, Marketing Strategy, Fmcg, Management, and 14 others.