Philip Ingland Email & Phone Number

Farmington, MI, US

Farmington, MI, US

United States

• Played a pivotal role in the migration of 20 brands to a new Content Management System (CMS) and headless architecture, overseeing project planning, execution, and stakeholder communication.
• Led agile ceremonies and design sessions, collaborating with cross-functional teams to gather requirements, define project scope, and prioritize deliverables based on business objectives and user needs.
• Championed a customer-centric approach to product development, leveraging user feedback and data analytics to drive iterative improvements and optimize user experience across digital platforms.
• Adapted swiftly to evolving business needs and market dynamics, demonstrating flexibility and agility in adjusting product roadmaps and strategies to align with organizational goals and industry trends.
• Fostered strong relationships with internal stakeholders, including developers, designers, and content creators, fostering collaboration and ensuring alignment with project timelines and milestones.
• Implemented robust project management processes and tools to track progress, manage dependencies, and mitigate risks, ensuring timely delivery and successful implementation of key initiatives.

Detroit Metropolitan Area

• Led the Marketing Automation Team, implementing agile processes and streamlining workflows to enhance operational efficiency and accelerate project delivery.
• Collaborated cross-functionally to align marketing automation strategies with overarching business objectives, driving lead generation and revenue growth.
• Analyzed performance metrics and KPIs to measure the effectiveness of marketing automation initiatives, identifying opportunities for optimization and refinement.
• Spearheaded the implementation of advanced segmentation and personalization strategies, enhancing targeting precision and customer engagement across all touchpoints.
• Acted as a subject matter expert on marketing automation trends and technologies, providing strategic guidance and thought leadership to internal stakeholders and senior leadership.

• Formulated and executed multi-channel marketing campaigns targeting B2B and B2C segments, fostering lead generation and pipeline growth.
• Leveraged data analytics and customer insights to refine campaign strategies, user journey’s while maximizing engagement and conversion rates.
• Orchestrated integrated marketing efforts across various touchpoints to drive brand awareness and customer acquisition.

Farmington Michigan

Crossing your fingers and hoping that your marketing efforts work, is crazy! Too many companies don’t realize the impact, or lack of impact, their branding, website and digital ads have. A well designed brand that turned prospects into customers is how our partners became successful. Our philosophy is simple; design well, craft bold and deliver smart. Over.

Ann Arbor, Michigan

• Identified market opportunities and devised strategic marketing initiatives to enhance customer engagement and satisfaction.
• Championed the implementation of HubSpot, Inbound, and ABM strategies, optimizing customer journey mapping and workflow processes which increased sales by 400% YoY.
• Pioneered the development and launch of the organization's inaugural mobile application, augmenting brand presence and customer reach.

Ann Arbor

• Instructed digital marketing certification courses, covering topics such as WordPress, LinkedIn, and community management.
• Developed course materials and curriculum, catering to a diverse student demographic ranging from beginners to seasoned professionals.
• Facilitated interactive learning experiences, empowering students with practical skills and industry-relevant knowledge.

Plymouth, MI

- Digital Marketing Strategies- Meet with clients to discuss projects, objectives, and project performance. - Implement and measure success across multifunctional platforms.- Daily monitoring of impressions, CTR, CPM, and ROAS and brand KPI's.- Leverage Industry Standard Tools- Video & Photography - Website Design, SEO/SEM, Google Analytics Certified

Greater Detroit Area

• Established and led a dynamic social media team, driving innovation and strategic planning initiatives to enhance brand visibility and customer engagement.
• Trained and mentored a team of twenty advisors, implementing a lead tracking system to measure performance and optimize customer interactions.
• Leveraged expertise in automotive industry trends and digital marketing strategies to inform decision-making processes and drive business growth.

Warren MI

I received certifications in Property and Casualty & Life Insurance. My role at FSA was to help retirees in planning for their retirement. I put together extensive financial plans that allowed them to not worry about their financial position. My main role was to assist them in their efforts to keep the money that they earned during their lifetime.

Novi MI

My role was to manage the cafe in all areas. That included hiring staff as well as trained them, Inventory, Budgets, and Marketing. I worked with other departments to drive sales in the cafe. I was responsible to marketing my business in our club. I did payroll as well as employee discipline. Over the time that I was there the cafe broke records for the.

Bachelor Of Business Marketing (B.B.A.), Business, Management, Marketing, And Related Support Services, 3.5

Business Managment, Business Administration And Management, General, 3.8