www.publicforum.agency

* Drive global brand communication and content, for the portfolio of Incipio Group Brands : Incase-Griffin-Braven-Tavik - Incipio, plus licensed brands: Kate Spade, Coach, Under Armour, and Kendall + Kylie.* Focus and highlight each brand’s unique identity by creation of brandi I.D. and guidelines, detailing standards for communicative storytelling campaigns throughout visuals, design, copy, and media, maintaining consistency and standards.* Led marketing department to integrate data analysis and creative campaigns together into go-to-market planning.* Creative lead in establishment of an internal creative agency of 50+ creatives, to streamline process, while empowering efficiencies, focusing efforts, and increasing quality and productivity across visuals, design, and events.* Present and pitch performance reports and campaign direction to executive leadership and partners.* Drive budgetary planning, reporting, and supervision for departments to stay under budget while maximizing spends and exposure.* Direction, planning, capture, and production of photography and video shoots, for all brands, to fulfill the needs of marketing campaigns, catalogs, and digital media channels including website, apps, and social media initiatives.* Implementation of social media strategy and user experience design across channels.* Collaborate cross-functionally with product and sales to deliver brand messaging in each channel. * Coach, challenge, and support teams, across multiple disciplines, in realization of concise creative communications and goals.

*Conception of brand identity, including resulting creative direction for all aspects of brand.*Strategized, and directed, creative guidelines and standards, to launch and govern an eyewear brand based on nostalgia.*Align and create videography and post-production processes, including video editing, motion graphics and media distribution across various channels of fulfillment.*Execute photography and direction for campaigns and photoshoots, including creative, organization, casting, and post production workflows.*Art Direction and design for all graphic design, marketing materials, signage, packaging, and catalogues.*Design and merchandising of product, including eyewear, packaging, and trims, paired with corresponding conceptual marketing campaigns.*Responsible for development of collaborations dependent on marketing relationships, and sales channels.*Development of the product collection working with factories, product managers, and sales team.*Copywriting for brand decks, product descriptions, marketing materials, and public relations.*Sales and marketing strategy and implementation for website, including SEO and user interface design.*Efficiently organize and communicate content management, uploads, and customization for web content.*Formulate creative vision for social media direction, posting, growth and interaction.*Led brand presentations, and segmentation planning, across sales and marketing channels.*Curation and management of influencers and press opportunities.*Drove creation of business plan, and conceptual brand decks, for initial funding and setup of business.*Strategized business development, while co-managing sales within a global distribution platform.

*Led creative direction and brand development for all aspects of the TAVIK brand :womens swimwear // mobile accessories // bags // accessories // mens apparel // women's apparel. (Acquired by Incipio group in 2012)*Created positioning and direction for tech accessories launch, plus management of this category, exclusively for Apple retailers.*Creation and implementation of brand standards for all categories of the brand, communicated via brand books, brand decks, brand guidelines, and associated media.*Transitioned brand identity to experience, for environmental spaces, at trade shows, retail pop ups, and fashion presentations.*Management of visuals, marketing, and design teams for brand collateral including product, packaging, lookbooks, and digital media.*Conception, management, budgeting, and photography for campaigns for the brand, across all product categories.*United the womens, mens, and accessories collections via visual communication throughout lookbooks, e comm, and social media.*Guided transition of conversion of business strategy, and resulting marketing, to global digital fulfillment and sales.

*Launched a boutique advertising agency focusing on brand strategy and campaigns, brought to life via a partnership between storytelling and visuals, bridging the gap between lifestyle and experience.*Concept, design, and distribution of marketing campaigns across all media platforms:TV - - print - web - social media.*Delivered high-impact creative throughout multi-media, focused on telling a comprehensive story expanding beyond still imagery.*Supervised project pitch decks and contract negotiations, scheduling, and fulfillment.*Managed in house creative teams, and drove to achieve fast-paced timelines for delivery.*Abbreviated Client List : Mammoth Mountain, The Private Bank of California, Boost Mobile, Nestle, Mountain High Ski Resort, Sierra-At-Tahoe, Northstar, Burton.

I joined Vestal in order to launch an accessories/softgoods collection that illustrated the brands strong connection to cutting edge music and fashion. I am responsible for the design, sampling, merchandising, and production of the line. In order to create a united and rich story we focus on an important time in music's history, (the rise of punk in 1977 England, the 1960-64 Soul Movement, B- and Exploitation Films influence on punk.) With my film experience and design background I also produced internal and product videos in order to educate both our internal staff and accounts in all areas of the brand. These were introduced at a Global Sales Meeting in 2008, and then used in various other applications due to their effectiveness. (Bilbao Festival, Spain, Boost Mobile Pro website, TBS Cable product spotlight.)