Patrick Eddy Email & Phone Number

Bloomington, Indiana Area

Bloomington, Indiana

• Consulted on marketing strategy; drawing on insights from social and cognitive psychology• Designed brands and style guides for companies and products• Programmed dynamic, database-driven websites and applications• Launched and managed search engine optimization (SEO) campaigns• Worked at every stage of the web development process; from information architecture to design, from programming and development to online marketing • Integrated e-commerce solutions and payment gateways

Bloomington, In

• Designed marketing materials (e.g., brochures, posters, mailers, billboards, street banners, bus sides, online/offline advertisements, etc.) for the school and its venues; promoting hundreds of events per year.• Worked through all stages of a marketing campaign from conceptualization, strategic planning, content creation, to managing implementation.• Project managed advertising schedules for national and regional print and online publications.• Met with department chairs, faculty, and administrative deans and directors on a regular basis to evaluate marketing and communication needs (i.e. admissions, donors and alumni relations, school and event promotion)• Programmed, designed, and maintained websites from scratch and through content management systems (CMS) (i.e., Hannon Hill’s Cascade Server and WordPress)• Managed, designed, and deployed weekly e-mail campaigns delivered to over 20,000 recipients• Photographed major events (e.g., operas, ballets, graduation ceremonies, etc.)• Generated analytics reports, analyzing user behavior, tracking goals and online conversion rates (i.e., Google)• Assisted in the development and execution of social media marketing campaigns (i.e., Facebook, Twitter, and YouTube), managing both organic and paid advertising.• Held training sessions for faculty and staff on the use of new technology• Supervised support staff, part-time hourly employees, and volunteers• Conducted consumer insights surveying to better understand entertainment preferences of target markets• Assisted in establishing brand standards for the Jacobs School of Music and Opera and Ballet Theater, compliant with Indiana University's brand initiatives

Bloomington, Indiana Area

• Designed, developed, and maintained university websites and databases• Created brand identities and marketing materials for organizations and events• Developed and programmed custom content management systems for departments and programs• Streamlined data delivery and workflow process through custom applications• Managed email marketing campaigns

Master Of Science (Ms), Marketing

A focus on branding and consumer behavior

Graduate School, Social Psychology

Completed the core courses in the social psychology doctoral program. Research interests include attitude formation and change.

Bachelor Of Science In Business, Marketing

Ba With Honors In Psychological And Brain Sciences, Areas Of Study Include Social And Cognitive Psychology

Activities and Societies: Honors Thesis: Attitude formation through combined effects of evaluative conditioning and self-perception theory.