Graduate Assistantship | Graduate Programs (Cobi), Enrollment And Brand Management
Toledo, Ohio Area
Recruited new students to the MBA, MSA and EMBA Advanced Graduate Degree programs along with assisted in the facilitation of the admissions process for new students, answered questions and resolved issues that students faced during their process of admittance to their specific program.Tracked enrollment for Spring 2017 and evaluated the increase in enrollment for the COBI graduate programs, MBA, MSA and EMBA, which was a 23% increase over the 10% increase from the previous year. Worked with the COBI IT department to generate a list of prospective students for increasing enrollment and ran reports that listed missing materials to streamline students’ admission process. Engaged new, current and prospective students in face-to-face meetings, promoted all the graduate programs, communicated the benefit for each program and assisted prospective students in selecting the right program to help them ultimately meet their career aspirations.Attended numerous events to highlight the benefits of the graduate programs such as Job Fairs for the Colleges of Business, Engineering, Nursing and Criminal Justice to communicate the many benefits of an advanced degree from the COBI. Created MBA and MSA Program Webinars representing each of the programs many benefits and addressed the frequently asked questions that the office received regarding each program. Collaborated with immediate supervisor to execute marketing strategies for the MBA, MSA and EMBA programs and made decisions regarding the marketing channels utilized to attract and recruit prospective graduate students. Assisted in the allocation of the departmental budget, evaluated the suppliers thar could effectively communicate the quality of the COBI graduate programs brand and ordered promotional materials that helped to promote the brand to potential students.