Pragya Bhatnagar Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

Geneva, Switzerland

Gurgaon, India

 Took active part, as a member of the Indian Leadership Team, in driving significant business growth of over 140% in 2015 and 60% in 2016 in a “start-up like” business set-up through Strategic Marketing Initiatives and new product launches Introduced new value streams – “go-to-market” models in new market segments  Implemented strategic customer segmentation into Key and Growth Accounts for improved customer penetration & new partnership development  Delivered and supported several high-quality Customer Engagement Programs and 20+ International and Domestic events Partnered with Clinical Team to deploy local clinical studies to support scientific evidence for developing local marketing claims and ‘Evidence based Communication’  Successfully managed Marketing budget at ~10% of Sales during hyper-growth phase Conceptualized and implemented Basic and Advanced Training Modules in line with global guidelines for improving Sales & Marketing efficiencies Developed Talent and grew a marketing team of 3 Marketeers through skill enhancement techniques Performed competency assessments of major competitors through an effective ‘Competition Matrix’

Gurgaon, India

Gurgaon, India

Previously called Alere Medical: Responsible for the tactical and financial performance of Malaria Franchise. Delivered a growth of +15% verses previous year and sustained market leadership through marketing support, customer communications and customized campaigns Initiated a Direct-to-Customer (DTC) educational campaign called ‘Malaria Bytes’ as part of brand building that resulted in increased customer conversion leading to demand off-take Identified the market trends, customer needs and segments to develop and execute strategies to achieve or exceed the business objectives. Collaborated with regional sales leaders to develop and execute regional strategies and implemented annual marketing plans to ensure achievement of financial goals

Gurgaon, India

Previously called 'Fenwal': Drove the score card of key business drivers and ‘Key Performance Indicators’ generating the annual sales for ‘Fenwal Whole Blood Solutions’ Led successful launch of the locally manufactured ‘Blood Bag’ range for the Indian market and supported sales team in market share gain of 6% in the 1st year of the launch Built partnerships with key customers and hospital chains nationwide Successfully managed customer demos and clinical curriculum activities focused in increasing customer conversions  Developed comprehensive marketing tools incorporated scientific articles, economic models, advanced technologies, best practices and competitive overview

Gurugram, Haryana, India

 Assisted all sales support activities related to products that include opportunities identified by marketing as well as those arising from account interactions. Training & Development for internal and external customers. Prepare marketing inputs for the Strategic and Operating Plan. Messaging and Branding - Align and integrate message platforms company-wide, making appropriate linkages and ensuring messages are supportive across product lines. Ensure consistency, credibility and sustainability of the messages Planning and coordination to support regional and national conventions. Design donor motivation modules and implement customized educational programs for customers

 Introduced innovative learning methodologies for accelerated learning Delivered lectures on Biochemistry, Molecular Biology and Bio-informatics prepared from different journals, publications and articles Led the setup of the ‘Bioinformatics’ Department for Post Graduate students, which was successfully executed in 2007

Business, Management, Marketing, And Related Support Services

Activities and Societies: First 90 Day Program

Marketing/Marketing Management, General

Activities and Societies: Marketing Management - A Value Based ApproachMarketing Management - A Value Based Approach

M.Sc., Bioinformatics

B.Sc., Plant Biotechnology

Activities and Societies: Cultural Secretary of Student's Union

High School, Pcmb

Business Strategy