Digital Alliances with Fintech companies, Channel Management, & Marketing for Unsecured Business Loans

• Strategic Alliance, Business Strategy, Analytics & Research, Relationship & Key Account Management• Business Development - Institutional and Retail Sales, Distribution Management, Team Management, Recruitment, Training & People Development• Brand Management - B2B and B2C Product and Service Marketing, Franchise Development, Digital Marketing Initiatives, and BTL Event Management

• Spearheading alliances and tie-ups with banks, financial institutions, and industry associations (IAs) at Pan India level for business growth, co-branding and synergies• Devise and deploy business and engagement strategy for competitive advantage and present & future revenue growth• Undertaking strategic marketing initiatives to strengthen thought leadership and accelerating revenue growth through market development / penetration• Enforcing brand and thought leadership agenda through on ground events, reports, and digital marketing initiatives with clear accountability on business impact and marketing ROI• Market research to create product differentiation for existing services and positioning of new products• Communication and collateral development (Website, Newsletters, Publications, Reports, Brochures, Sales Kits, Flyers, Branding Units, etc.)

• New customer acquisition for current & savings accounts, increasing time deposit and float• Revenue generation through cross-sell of asset and third party liability products including life insurance, general insurance, mutual fund, gold, gold loan, auto loan, and ICICI HFC FD• Customer service excellence and relationship management • Acquiring and servicing HNI and privilege customers for long term business growth• Team management

• Develop and implement sales plan focused at new customer acquisition and retention• Business development for third party products (life insurance, general insurance, mutual funds, gold and ICICI HFC FD)• Team management - recruitment, on-boarding, training and hand-holding of sales force